Vice President, Strategy
New York City, NY - USA
Job Summary
As the traditional marketing funnel collapses and fragmentation increases clients rely on Publicis Collective to connect media data technology and teams by what matters most business outcomes. Were a full-service media agency where nearly half our experts focus on data research analytics technology or strategy. At Publicis Collective 100% of our 2200 global practitioners can access advanced insights and scale media with precision through our proprietary OS powering marketing that drives measurable business performance and transformation.
The Vice President Strategy (VP) leads the strategy and planning process for assigned clients while assisting in implementing strategic initiatives & constructs across Collective. The VP contributes to marketing and media strategy and builds solid relationships with clients and internal partners across levels and functions. They are able to manage lead and develop internal strategy team members strategic abilities.
- Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
- Lead in creation of strategic approach that addresses Consumer Brand and Business tensions or opportunities
- Elevate and provide critical thinking across a portfolio of brands running projects
- Guide and support internal teams in the application & positioning of strategic constructs & products
- Guide and support team in data analysis to identify business consumer and brand insights to inform strategic approach to deliver business objectives using syndicated and proprietary data resources
- Drive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
- Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience recommendations
- Provide vision direction management and support to individuals within the team to ensure their work aligns with our mission and goals
- Be familiar with widely used and emerging insight tools and media technology channels and terminology
- Form collaborative relationships with other agency capabilities partner agency teams and third parties as necessary
- 10 years of experience in media planning/strategy with progressive levels of responsibility
- Proven track record of strategic leadership & oversight
- Experience across all media types (national local digital direct programmatic shopper etc.)
- Ability to translate data into viable business solutions to enhance strategies and meet deliverables
- Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
- Excellent written and verbal communication presentation organizational interpersonal and analytical skills
- Excellent leadership ability to drive team to deliver results
- Data storyteller and problem solver who can identify meaningful singular useable insights/tensions
- Computer Skills/Software Knowledge: Microsoft Suite Nielsen Suite Kantar IMS Flowchart Software R/F and Optimization Software Social Tracking tools comScore Prisma Mbox MRI/GfK GWI.
- Thorough and proven ability to thrive in a fast-paced environment
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
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About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more