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Vice President of TV & Direct Response Media
Job Location:
Salary:
Posted:
18 August 2026 (30+ days ago)
Posted:
Application Deadline:
15 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
This is a remote position.
About Sell2Rent
Sell2Rent is a Miami-based residential real estate company pioneering the sale-leaseback: we help homeowners
sell their home and stay in it as renters unlocking their equity without moving. Our customers are equity-rich
cash-constrained homeowners at real financial inflection points divorce debt retirement or the need for
business capital. Most have never heard of a sale-leaseback and many start skeptical. That makes marketing the
growth engine of this company: education creates the category trust converts it and disciplined lead economics
make it profitable.
The Opportunity
We have product-market fit transaction history strategic capital partners and a seven-figure media portfolio
already secured national Spanish-language TV local broadcast news DRTV CTV and out-of-home. Your first
year isnt about fighting for budget; its about deploying real firepower brilliantly and proving the unit economics
that justify scaling far beyond it.
For the right candidate success here means becoming a foundational leader of a growing team at the front of
an emerging asset class residential sale-leaseback with the chance to define how an entire category is
marketed on television in America. As the company scales this role scales with it: the leader who deploys this
portfolio brilliantly and delivers the numbers will grow in title scope and compensation as Sell2Rent grows.
Successful performance will be rewarded accordingly: the right leader will be considered for stock options in the
company because we want someone who builds enterprise value and owns a piece of what they build.
The Role
You own television end-to-end: strategy buying negotiation creative direction delivery verification
measurement and the budget behind it including our secured media portfolio of national Spanish-language
TV local broadcast DRTV CTV and adjacent offline media (DOOH cinema).
This role runs the TV side. Our existing digital marketing team organic/SEO Google Ads and outbound calling
continues to be led by our current VP of Marketing. The two of you operate one funnel under one acquisition-
cost discipline: television creates demand and generates leads at scale; digital captures nurtures and retargets
them. You are peers with complementary mandates and the handoff between your channels is where this
company wins.
This is a hands-on operator role not brand not communications. The question that defines the job: If we put
another $1 million on television where will the next profitable transactions come from You must be able to
answer it with data and be accountable for the answer.
Two Non-Negotiable Requirements
1. Mastery and control of television as a lead-generation medium. You have personally negotiated with
networks and station groups (rates dayparts adjacency make-goods) built and scaled DRTV and CTV campaigns
with lead attribution to spot and daypart verified delivery against post-logs yourself and made weekly kill/scale
decisions on TV using cost-per-lead and cost-per-transaction. Overseeing an agency that did this does not
qualify.
2. Deep residential real estate experience acquiring home sellers. A substantial career chapter marketing to
homeowners who want or need to sell with a real estate wholesaling operation home-buying / we buy
houses company iBuyer sale-leaseback or home equity platform or seller-side lead-gen business ideally
with television as a primary channel. You natively know motivated-seller economics (cost per lead appointment
contract close) seller triggers speed-to-lead discipline and how to market to homeowners under pressure
without ever being predatory.
A candidate missing either pillar is not a candidate regardless of title.
Core Responsibilities
Own the television budget and P&L: allocation across networks stations and dayparts with CPL and cost-
per-closed-transaction targets for TV-driven leads
Deploy the media portfolio national Spanish-language TV (20% of media executed through the right
creative and intake resources) local broadcast news DRTV CTV and adjacent offline media (DOOH
cinema) through trigger-based campaigns (divorce debt retirement business capital) in 35
concentrated metros
Negotiate directly with networks and station groups; verify delivery against post-logs; enforce make-goods
and remedies
Direct TV creative: briefs :30/:60/:120 direct-response spots long-form formats and testing rotations
managing production partners to output
Build TV response measurement and attribution from scratch and integrate it into company-wide
acquisition reporting
Partner with the VP of Marketing on retargeting landing pages and lead handoff so TV-driven demand is
captured digitally and with sales on lead definitions and speed-to-lead
Requirements
8 years in direct-response/performance marketing; 5 years leading marketing or media teams where
revenue depended on consumer lead generation
Both non-negotiable pillars above with CPL/CAC numbers you can defend line by line
$1M annual media budgets managed television as the major component
Built measurement infrastructure from scratch; managed production and agency ecosystems
Preferred but not required: Spanish-language TV experience; long-form educational content; credit/barter
media structures; metro-concentration strategies; category-creation experience
Who This Role Is Not For
Digital-only performance marketers who have never controlled television; agency-side TV veterans without in-
house P&L ownership; marketers without residential real estate seller-acquisition experience; brand or
communications executives; big-company delegators who havent personally placed a buy or read a post-log in
years; anyone whose instinct is to report impressions when asked how marketing is doing.
If instead you read own cost per closed transaction across DRTV local broadcast and CTV for a category
America hasnt heard of yet and felt your pulse pick up we should talk.
Benefits
Compensation
Competitive base salary performance bonus tied directly to TV-driven CAC and transaction targets and stock
option consideration for the right candidate a package built for a leader who wants their upside tied to
enterprise value in an emerging asset class not capped at a salary.
Required Skills:
8 years in direct-response/performance marketing; 5 years leading marketing or media teams where revenue depended on consumer lead generation Both non-negotiable pillars above with CPL/CAC numbers you can defend line by line $1M annual media budgets managed television as the major component Built measurement infrastructure from scratch; managed production and agency ecosystems Preferred but not required: Spanish-language TV experience; long-form educational content; credit/barter media structures; metro-concentration strategies; category-creation experience Who This Role Is Not For Digital-only performance marketers who have never controlled television; agency-side TV veterans without in- house P&L ownership; marketers without residential real estate seller-acquisition experience; brand or communications executives; big-company delegators who havent personally placed a buy or read a post-log in years; anyone whose instinct is to report impressions when asked how marketing is doing. If instead you read own cost per closed transaction across DRTV local broadcast and CTV for a category America hasnt heard of yet and felt your pulse pick up we should talk.
