Vice President of Channel Strategy & Optimization

The Consumer Banking Deepening Marketing Acquisition team drives profitable growth by acquiringnew-to-deposit Checking and Savings customersfrom within the existing Chase customer base.

As a Vice President of Channel Strategy & Optimization on the Acquisition Marketing team you will be responsible for setting and evolving thechannel-level strategyto drive new-to-card acquisition growth from Chases existing-to-bank audience across Card Auto Home Lending Business and Wealth this role you will support the Consumer Banking Deepening lead establishing channel playbooks cross-channel contact/orchestration rules and a rigorous test-and-learn and measurement framework to accelerate growth by translating insights into scalable improvements and measurable incremental impact.

Job Responsibilities

• Define channel roles and jobs-to-be-doneacross customer segments and journey stages (e.g. awareness consideration conversion) ensuring each channel has a clear purpose and success criteria
• Develop and maintain channel playbooksfor email branch and direct mail including: targeting approach contact principles message sequencing logic offer presentation standards and channel-specific KPIs
• Own cross-channel orchestration strategy including sequencing frequency guidance suppression/conflict rules and next best channel recommendations to maximize conversion
• Build and govern the channel experimentation: hypothesis backlog roadmap prioritization test design standards learning agenda and a decision log (scale/stop/iterate)
• Expand channel presenceby identifying and scaling new channels and access points within existing channels (email branch direct mail); proposes extensions where appropriate covering end-to-end considerations including customer experience and journey fit segment/eligibility rules offer and message consistency operational feasibility and capacity technology dependencies and financial viability
• Partner with Analytics to set measurement standards(e.g. channel incrementality expectations conversion funnel impacts branch conversion tracking approach) and ensure insights are available and actionable
• Translate performance insights into strategy updates: identify root causes recommend playbook changes and propose channel mix/optimization opportunities to the holistic strategy lead
• Shape experience strategy requirementsfor digital and branch channels (e.g. placements and flows branch prompts/scripting principles)
• Influence cross-functional stakeholdersto align on scalable channel strategies and customer journeys across products and lines of business

Required qualifications capabilities and skills:

• 6 years of experience in channel strategy growth strategy lifecycle marketing strategy performance marketing strategy or related roles with multi-channel scope
• Demonstrated ability to build scalable systems: playbooks governance measurement standards and test-and-learn operating models
• Strong analytical fluency (funnel analysis attribution vs. incrementality concepts experimentation design) and ability to translate data into clear strategic actions
• Proven stakeholder influence across cross-functional partners
• Excellent executive communication skills: crisp problem framing trade-off articulation and decision-focused storytelling
• Highly proficient in Microsoft Excel and Power Point