Vice President, Content
Job Location:
New York City, NY - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Zenith is one of Publicis Groupes largest media agencies spanning 95 markets globally with US offices in New York Burbank Chicago Atlanta and Detroit. For more than 30 years we have been at the forefront of media helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning investment and measurement. We also have specialist offerings including content commerce multicultural and future-proofed data capabilities.
TheVPContentisthe senior contentlead fora CPGportfolioaccountresponsible fordevelopingandexecutingcontentand experientialpartnerships thatdrivebusiness resultsacross food beverage pet and snackingbrands.
This leaderbrings deep experience in branded content media partnerships creator and influencer marketing entertainment integrations sponsorships and consumer engagement can shape strategy leadsenior client conversationsdeveloptalentmanagecommercial performance andoverseecomplexexecution.
The role requires a highly collaborative operator who can alignstrategy investment analytics creative account management media partners andclientsbefore recommendationsreachthe client.
Clientleadership
Build trusted relationships with client stakeholders and senior agencyleaders.
Translate businessobjectivesinto scalable content partnership and creator strategies.
Present recommendations innovation opportunities and annual planning frameworks to senior clients.
Lead senior conversations across branded content sponsorships creators influencers entertainment and media partnerships.
Content partnerships and innovation
Oversee custom content partnerships creator programs experiential activations sponsorships and branded entertainment.
Maintain senior relationships with publishers platforms creators talent agencies sports properties entertainment companies and content partners.
Evaluate marketplace opportunities and negotiate strategic value added value and first-to-market programs aligned to client priorities.
Team leadership
Lead coach and develop a team of content supervisors.
Support career growth capability building and succession planning.
Foster a culture of collaboration accountabilitycuriosityand excellence.
Cross-functionalintegration
Collaborate closelywithstrategy investment analytics PRshopper social creative andaccountteams.
Ensure content recommendations are integrated intobrand strategymediaplanningmeasurement and commercial realities.
Leadpartnershipplanning and executionacross stakeholder groups.
8-12 years of experience in branded content integrated marketing partnerships influencer marketing media or communications.
Experience leading large client relationships within an agency media company publisher platform or brand environment.
Deep understanding of media partnerships content strategy creator marketing and branded storytelling.
Demonstrated ability to build and sell strategic recommendations to senior stakeholders.
Strong commercial acumen including forecasting staffing scoping andfinancial management.
Experience leading and developing high-performing teams.
Exceptional communication presentation negotiation and relationship-building skills.
Passion for culture content consumer behavior and emerging media trends.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.
Required Experience:
Exec
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more
