Enter a job title or keyword
Trade Show & Revenue Activation Manager
Job Location:
Job Location:
Louisville, KY - USA
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
2 July 2026 (30+ days ago)
Posted:
Application Deadline:
29 September 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Trade Show & Revenue Activation Manager
Onsite in Louisville KY M-F
About Lantech
Lantech is the global leader in stretch wrapping technologyand the original inventor of the rotary stretch wrapper. For decades weve continued to innovate with performanceenhancing technology that sets the industry standard. Were also leaders in robust efficient case and tray handling equipment. Today Lantech machines operate worldwide supported by a global service network and multilingual technical support.
Lantech is the global leader in stretch wrapping technologyand the original inventor of the rotary stretch wrapper. For decades weve continued to innovate with performanceenhancing technology that sets the industry standard. Were also leaders in robust efficient case and tray handling equipment. Today Lantech machines operate worldwide supported by a global service network and multilingual technical support.
Core Mission
Own the strategy execution and performance of trade shows and lead activation programs to accelerate pipeline growth strengthen customer relationships and improve sales conversion across distributor direct and partner channels.
Lead the activation nurturing and advancement of marketing-generated leads through automated and AI-assisted workflows that improve sales readiness and drive revenue growth.
Key Responsibilities
Trade Show Strategy & Execution (5060%)
- Develop and manage Lantechs North American trade show strategy and calendar
- Lead cross-functional planning timelines vendor management and onsite execution
- Coordinate booth strategy customer engagement experiences and event messaging
- Drive pre-show and post-show marketing campaigns and attendee engagement
- Manage trade show ROI tracking lead capture quality and follow-up workflows
- Build and maintain relationships with MHI PMMI distributors and system partners
- Align trade show initiatives with sales priorities product launches and growth objectives
Lead Activation & Revenue Nurturing (3545%)
- Build and manage lead nurturing programs that move prospects through the buyer journey
- Develop automated workflows across CRM email AI tools and digital channels
- Create personalized engagement journeys aligned to customer interests and lifecycle stages
- Implement lead follow-up reactivation and engagement workflows to improve conversion
- Use CRM and analytics tools to identify stalled opportunities and accelerate pipeline progression
- Track and report on lead engagement conversion performance and revenue influence
- Own and manage Hubspot CRM platform for marketing; implement Hubspot tools and agents
Required Qualifications
- 3 years of experience in B2B marketing trade shows demand generation sales enablement or related commercial marketing roles
- Proven experience managing large-scale trade shows and integrated marketing campaigns
- Experience with CRM marketing automation lead nurturing and campaign analytics
- Strong project management communication and cross-functional collaboration skills
- Ability to balance strategic thinking with hands-on execution
- Self-starter with strong organizational and problem-solving skills
- Willingness to travel for trade shows and industry events
Travel Requirements
Willingness to travel domestically for major North American trade shows industry events and occasional conferences
- 23 major trade shows each year will require approximately one week of onsite support including one annual show requiring up to two weeks of travel
- Additional travel may include shorter trips for conferences customer engagement or industry events
- Estimated travel: approximately 1015% annually
Preferred Qualifications
- Experience in industrial manufacturing automation packaging or capital equipment industries
- Experience supporting distributor channel or partner-based sales organizations
- Familiarity with AI-assisted marketing workflow automation and lead activation tools
- Experience utilizing Hubspot to build manage and improve lead conversion engagement workflows and sales readiness processes
- Strong analytical mindset with interest in scalable systems and continuous improvement
Success Characteristics
- Commercially minded and growth-oriented
- Strong systems thinker with a process improvement mindset
- Collaborative proactive and execution-focused
- Curious about AI automation and new technologies
- Driven by measurable business outcomes and continuous improvement
Why Youll Love Working at Lantech
We believe great work happens when people feel supported challenged and valued.
What we offer:
We believe great work happens when people feel supported challenged and valued.
What we offer:
- Job Stability: A growing essential manufacturing business with longterm career opportunities
- Competitive Pay
- Quarterly Profitability Bonus
- Comprehensive Benefits: Medical dental vision paid life insurance short and longterm disability
- 401(k) with Company Match
- Generous Time Off: PTO paid vacation and 8 paid holidays per year
- Casual Dress Code
- Collaborative PeopleFirst Culture
Come stretch your career with Lantechwhere innovation meets opportunity
#LT
Required Experience:
Manager
About Company
Lantech - Innovative Packaging Solutions and Technologies ➤ Discover our range of high-quality equipment and services
