Technical SEO Specialist Onsite

The Technical SEO Specialist will work within the Search Engine Optimization and OmniSearch team to support and execute advanced technical SEO initiatives across the enterprise digital ecosystem. This role is responsible for optimizing organic search visibility AI discoverability crawlability indexation structured data and overall site health across ecommerce content local and brand experiences.

This position will play a critical role in helping drive scalable SEO solutions through technical audits automation APIs GitHub workflows structured data implementation enterprise CMS integrations and collaboration with development teams. The ideal candidate combines strong SEO expertise with technical problem-solving skills and a passion for emerging AI search technologies including Google AI Overviews Gemini ChatGPT and other LLM-driven discovery platforms.

Working closely with cross-functional partners including Digital Commerce IT Development Product Analytics UX Brand Marketing Content Merchandising and agency partners this role will help improve organic visibility traffic conversion rate and revenue across multiple digital properties.

This is an onsite position that requires being in-office at our headquarters in Springfield Missouri.

ESSENTIAL FUNCTIONS:

Technical SEO Execution & Optimization

• Execute and support enterprise Technical SEO strategies designed to improve crawlability indexation rankings traffic and conversion performance
• Conduct comprehensive technical SEO audits across websites mobile experiences content hubs and ecommerce platforms
• Identify and resolve technical SEO issues related to:
  • Indexation
  • Crawl efficiency
  • Canonicalization
  • Internal linking
  • Redirect management
  • Structured data/schema markup
  • JavaScript rendering
  • Site speed/Core Web Vitals
  • XML sitemaps
  • governance
  • Duplicate content
  • Faceted navigation
  • International SEO
• Monitor and troubleshoot SEO issues using platforms such as Google Search Console Screaming Frog Conductor Ahrefs SEMrush Adobe Analytics GA4 and related enterprise SEO tools
• Support structured data and entity optimization initiatives to improve visibility within AI-powered search experiences and rich results

Development & Automation

• Work directly with development teams to ensure SEO best practices are integrated into website releases and sprint planning
• Utilize GitHub and related version control workflows to review document validate and manage SEO-related code deployments and technical requirements
• Collaborate with developers on implementation of:
  • SSR (Server-Side Rendering)
  • React/JavaScript SEO best practices
  • API integrations
  • Structured data frameworks
  • Headless CMS environments
  • Performance optimization
• Build or assist in developing internal SEO tools automation workflows scripts dashboards and reporting solutions to improve operational efficiency
• Leverage APIs and automation platforms to streamline SEO audits metadata management content validation reporting and monitoring
• Assist in QA testing for SEO-related releases and technical implementations

SEO Strategy & Cross-Functional Collaboration

• Partner with SEO Manager Product teams Merchandising UX Engineering Analytics and Content teams to support enterprise SEO initiatives
• Represent SEO requirements within agile development processes sprint planning and release management
• Assist in the development and execution of:
  • Content optimization strategies
  • Category optimization initiatives
  • Product Detail Page (PDP) optimization
  • AI discoverability strategies
  • Local SEO initiatives
  • Internal linking strategies
• Work closely with agency partners and vendors to ensure SEO deliverables align with enterprise standards and KPIs

Reporting & Analytics

• Build and communicate recurring SEO performance reports and KPI dashboards
• Analyze technical SEO performance and identify opportunities for improvement
• Monitor organic search trends indexing behavior ranking changes traffic patterns and AI search visibility
• Support forecasting testing benchmarking and reporting efforts related to SEO performance and business impact

EXPERIENCE/QUALIFICATIONS:

• Bachelors Degree in Web Development Marketing Computer Science Information Systems or related field preferred
• Minimum of 35 years of SEO experience with a strong focus on Technical SEO
• Strong understanding of enterprise ecommerce SEO best practices
• Experience working with large-scale websites and complex site architectures
• Strong understanding of:
  • HTML
  • CSS
  • JavaScript
  • Technical SEO fundamentals
  • Structured data/schema markup
  • XML sitemaps
  • Canonicalization
  • Rendering/indexation concepts
• Experience using GitHub or other version control systems in collaboration with development teams
• Experience utilizing APIs automation tools or scripting to streamline SEO workflows
• Experience working with enterprise CMS platforms ecommerce platforms or headless architectures
• Proficiency with SEO tools such as:
  • Google Search Console
  • Screaming Frog
  • SEMrush
  • Yext/RIOSEO or other Local Management Service
  • Conductor
  • GA4
  • Adobe Analytics
• Strong analytical problem-solving and communication skills
• Ability to prioritize multiple projects in a fast-paced environment
• Ability to work independently with minimal supervision

TRAVEL REQUIREMENTS:

• N/A

PHYSICAL REQUIREMENTS:

• Regularly performs computer work and sits.

• Occasionally walks and stands.

• Seldom/never lifts up to 50lbs.

INDEPENDENT JUDGEMENT:

• Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise our restaurants world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race color creed religion sex pregnancy sexual orientation gender identity age national origin ancestry citizenship status disability veteran status genetic information or any other basis protected by applicable federal state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process please visit your nearest location or contact us at