Supervisor, Audience Enablement

Publicis Media Exchange (PMX) launched a new Advanced TV (ATV) practice coined PMX Lift in June 2021. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel video planning execution and measurement.

PMX built out a new team across disciplines that is dedicated to supporting the sales/growth/demand of the PMX Lift product. To accommodate the increased demand and successfully launch campaigns we are growing our team and adding depth to the specialty areas represented within it.

We are looking for a talented and highly motivated Supervisor of Audience Enablement to help manage our audience-based processes and projects. Given the uniqueness of this role and the cross-practice dependency on audience execution the ideal candidate will have the ability to work both independently and collaboratively with key internal stakeholders. We also are looking for someone with a base level of experience with audience segmentation and/or detailed ad technology.

On top of invaluable experience in the fast-growing evolving ATV landscape this role offers the chance to work across a variety of client brands/verticals and the opportunity to collaborate with various experts across the PMX Lift practice.

Responsibilities

• Ownership of the hands-on-keyboard work for audience segment creation and sending to partners within technology platforms
  • Creation of audience segments utilizing a collection of 1^st 2^nd and 3^rd party data within audience-based technology
  • Collaboration with internal Publicis parties to ensure the audience flow is properly completed
  • Assistance in various parts of the data QA process
  • Full tracking of audience creation sends and final partner counts
• Act as a subject matter expert on PMX Lift proprietary technology showcasing the ability to work efficiently with the technology and partner with internal stakeholders on necessary QAing of data and tech flows
• Track and enforce timely audience activation flows by ensuring all parties are meeting deadlines and providing required deliverables leading summary emails and any/all additional necessary communication formats
• Develop and maintain relationships between PMX Lift and external data providers ensuring audience language remains consistent and unified through written communication
• Ownership of internal workflows for audience creation distribution and QA
• Provide recommendations of optimizations of historical processes inclusive of the implementation of AI
• Ability to connect the workflows of external parties to the PMX Lift workflow

• Bachelors degree
• 4 years of experience in media planning/buying within increasing level of responsibility within an agency or media company and/or execution of audience segmentation work
• Hands-on-keyboard experience working with 1^st 2^nd and 3^rd party data for use in audience segmentation and activation across TV and/or digital channels
• Familiarity with Addressable TV and CTV channels a plus. Experience preferred with planning and/or buying with Advanced TV platforms (examples including Ampersand Dish DirecTV Amobee OpenAP NBCU AdSmart Viacom Vantage Discovery Engage Vizio Samsung Roku etc.)
• Proficiency with Microsoft office suite

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

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