Strategy Lead

Bartle Bogle Hegarty (BBH) is a world-famous creative agency that makes jaw-dropping thumb-stopping eye-opening work for brands across the globe. Founded in London in 1982 we now have offices in New York Los Angeles Stockholm Mumbai Singapore and Shanghai. Our first ad for Levis showed a black sheep travelling in the opposite direction to a flock of white ones. Thats where we got our logo and our guiding philosophy: when the world zigs zag. Why Because its easy to zig to go with the grain. It feels safe. It feels like the sensible thing to do. But the greater risk is failing to stand out. We believe in the power of difference to make a difference.

Our goal is a simple one: make the best work in the world. Thats where you come in. We need rebels dreamers thinkers mathematicians makers artists visionaries doers observers the different and the unreasonable. We need Black Sheep. People who want to make the hearts flutter and minds do flips who can change businesses and culture. People who want to make a difference come here for something different.

Our objective is effectiveness our strategy is creativity - John Bartle Sir Nigel Bogle & Sir John Hegarty

As a Strategy Leadat BBH you are an inclusive leader at the core of the agencys foundational legacy setting the highest standard in exceptional strategic thinking that answers client business problems. While managing multiple projects running pitches and inspirational presentations you are evolving the discipline in close partnership with our award-winning creatives and collaborating effectively with all departments. You manage with empathy empowerment and intelligence.

Business and Marketing

• Youre responsible for the link between commerce and creativity leading the brand and communications direction of an account in partnership with the Group Account Director and Group Creative Director
• You are deeply knowledgeable about the fundamentals of businesses marketing and brands
• You understand how your clients businesses operate how it grows what its drivers barriers opportunities and threats look like and how creativity can impact these
• You have a transformational point of view on creative business problem-solving with the ability to open up questions and suggest different types of answers pushing for different types of creative outputs
• You lead the performance agenda with the client ensuring that there is a shared understanding of the need to put commercial performance at the heart of every project
• You help position the agency against the most upstream projects ensuring that our credibility is recognized beyond advertising actively seeking opportunities to broaden our scope
• You set the long-term strategic brand architecture for the agencys largest clients: Lead the agenda ensure BBH stays on the front foot and always champions the best and brightest thinking and challenge the status quo when necessary

Strategic Craft and the Work

• You set the bar for the entire agency on how rigorous lateral and exciting our strategic product is
• You consistently deliver game-changing strategy that has the potential to transform clients businesses
• Beyond the day-to-day of the next creative brief you have experience in up-stream brand positioning work that sets the vision for the business for 5-10 years to come
• You constantly coach yourself and those around you to make bigger leaps of imagination backing them up in evermore rigorous ways
• You reinvent and simplify how you and your team approach problems to ensure we get to different outcomes
• You inject irreverence into every project and process giving those around you permission to experiment in new ways while you provide them a safety net
• You are highly respected among creatives and CDs and are looked to for clarity and guidance
• Youre adept at pushing the work and helping your juniors to do the same
• You partner with your CD and your juniors to deliver inspirational briefs and briefings and then guide the work through the process and into the world
• You rapidly hone in on the creative spark that will unlock growth and youre unwavering in your commitment to delivering the most impactful work
• Youre never satisfied with good and always look for ways we can push our work to be great
• You are an inspirational presenter who can go head-to-head with the most senior of clients

Culture and People

• You set the bar for a good & nice culture building a sense of safety & security for those around you to be their best most creative vulnerable and risk-taking black sheep selves.
• You continually optimize our process and look for new ways to make us better and faster
• You are a model for the behavior and rigor we want to see in others
• You look to off-set your own biases by welcoming different perspectives
• Youre able to enthuse motivate and mentor those around you to do their best work
• Youre more than a manager; you are a true leader of both people and projects

• 15 years of relatable experience preferably in a creative agency setting
• Experience working on clients in the CPG Fashion & Beauty and/or Spirits industry is a plus
• You can demonstrate a proven track record of delivering creatively inspiring business-driving briefs
• A passion for creativity- wanting to make ideas great because you know what great ideas look and feel like
• Mastery of key strategic concepts and frameworks
• Advanced understanding of qualitative quantitative research methodologies Google apps and technical software is a plus

BBH works a 4 day/week on-site schedule at our 375 Hudson Street location

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

#LI-DNI