The Strategy Lead is the strategic backbone of theOLIVERstudio. Approximately 60% of your focus sits on CRM and email owning the strategy audience architecture and optimization roadmap forinstitutionenrollment marketingprograms. The remaining 40% spans the broader channel mix: paid social organic social owned content web and performance marketing providing strategic input testing frameworks and optimization direction that ensures the studio is always creating the right content for the right audience in the right channel.

You are the person who connects insight to execution. You work closely with the Business Director on client strategy with CRM Campaign Managers on email performance with the Associate Creative Director on content strategy and with the Data Analyst on measurement. Three lead SLAs anchor the partnership cost per asset speed to delivery and creative effectiveness in market and your strategic direction should be visibly improving the third.

CRM & Email Strategy (approx. 60%)

• Lead the end-to-end CRM and email marketing strategy for enrollment programsacross all institutions including lead nurture application enrolment and retention journeys

• Define andmaintainaudience segmentation frameworkspersonalizationstrategies and lifecycle contact architectures acrossfivehealthcare educationinstitutions.

• Build and own the testing and optimization roadmap for email A/B frameworks send cadence strategies content personalization logic and subject line performance analysis

• Partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations and feed those recommendations back into the next campaign cycle

• Maintain deep platform fluency acrossCRM and email technology stack; advise on platformutilization automation opportunities and data quality requirements

Cross-Channel Strategy &Optimization(approx. 40%)

• Provide strategic input andoptimizationdirection across broader channel mix paid social organic social owned content web and performance marketing ensuring channel strategies are coherent audience-relevant and aligned with institutional goals

• Use Share of Model to understand brand visibility in AI-generated answersoptimizeAI search visibilityidentifyshare of voice across models and surface brand strengths and weaknesses translating these real-time insights into strategy and content creation priorities

• Develop content and channel testing frameworks that allow the studio to learn fasteroptimizemore efficiently and prove creative effectiveness across all formats

• Partner with the Associate Creative Director to translate strategic insight into creative direction ensuring campaigns are rooted in audience understanding and channel intelligence

• Lead brand and audience insight work fortheinstitutions:analyzeconversations sentiments audience behavior and content resonance;identifybarriers (such as cost) motivators (such as career outcomes) and engagement triggers (such as authentic narratives) to prioritize messaging and approach opportunities

• Monitor competitor positioning category trends and audience signals across higher education to inform ongoing strategic recommendations

• Contribute to QBR preparation alongside the Business Director bringing strategic performance narrative and forward-looking channel recommendations to seniorclientstakeholders

Account-Wide Strategic Leadership

• Serve as the studios primary strategic voice connecting client ambitions to studio capability and ensuring every workstream has a clear insight-driven strategic foundation

• Work across the studios full team to ensure strategy is embedded in briefing production and review not just in planning documents

• Developoptimizationframeworks that the whole studio canusefrom creative testing protocols to content scoring via Pencils performance intelligence

• Proven experience in a senior strategy planning or integrated marketing role with a track record of leading strategy across multiple channels not just one

• Deepexpertisein CRM email marketing strategy and lifecycle planning in a complex multi-programenvironment; experience with enterprise CRM platforms (Salesforce Marketing Cloud HubSpot Marketo or equivalent) is essential

• Strong working knowledge of paid social organic social owned content and/or performance marketing channels with the ability to develop testing andoptimizationframeworks across the mix

• An understanding of the higher education landscape is a meaningful differentiator: students are increasingly ROI-conscious looking for clear career pathways; adult learners and working professionals are now central growth strategies; persistent healthcare workforce shortages drive demand forspecializedprograms

• Strong analytical capability: comfortable with performance data attribution modelling A/B testing analysis and translating insight into clear strategic direction

• Experience working with data and analytics teams to build measurement frameworks and performance dashboards

• Confident communicator and presenter; able to articulate strategic thinking clearly to senior marketing stakeholders

• A proactive insider mindset: you dont wait for briefs you anticipate needs surface opportunities and bring the studios strategic thinking to the table before its asked for

• Collaborative working style with the ability to coordinate effectively across creative CRM delivery and client teams in a distributed multi-location studio

Gen AI & Agentic Thinking

• Strategic command of the studios three core platforms: OMG (where the work isorganizedand orchestrated) Pencil (where the work is created andoptimized) and Share of Model (howour clientstays one step ahead in AI-driven discovery)

• Experience using AI tools to accelerate research audience insight content strategy and campaign planning with rigorous human judgment applied to all outputs

• Ability toleveragePencils direct connection to live ad accounts pulling creative performance data back into the production workflow in real time with every asset scored tracked and fed back into the next brief; this is the intelligence layer most agenciesdonthave

• Agentic leadership: systematic hypothesis-led thinking applied to complex multi-channel strategic challenges

• Ability to set AI-informed quality standards and testing frameworks that the broader studio can adopt

• At the time of thisposting the base salary for this position may range from$127500.00to$142500.00.Individual compensation varies based onjob relatedfactors including location business needs level of responsibility experience and qualifications. The range listed is just onecomponentof OLIVERs total compensation package.