Startup Adoption Business Manager

The Startup Business Manager serves as NIs business and technical leader within the U.S. MedTech startup ecosystem. This role is responsible for establishing NI as a trusted longterm platform partner to venturebacked startups and accelerator programsstarting from early R&D through validation scale and commercialization.

This is a handson externally facing role that blends ecosystem relationship management technical enablement and early commercial ownership. The ideal candidate brings strong credibility with engineers and startup leaders understands earlystage MedTech development realities and can navigate internally across engineering applications and sales teams to remove friction for customers.

The role is designed for a professional with 5 years of experience who can operate independently influence without authority and represent NI with confidence across accelerators investors and startup leadership teams.

In This Role Your Responsibilities Will Be:

1. Build Trust and Presence in the MedTech Startup Ecosystem

• Establish and maintain an embedded NI presence within priority U.S. MedTech accelerators.
• Act as NIs primary interface to accelerator leadership technical mentors and cohort companies.
• Participate in accelerator activities including cohort kickoffs office hours workshops and recurring technical sessions.
• Provide early technical guidance ecosystem connections and practical R&D perspectives to startup teams.
• Broker structured access to NI Application Engineering and domain experts (e.g. design reviews architecture sanity checks).
• Capture ecosystemlevel insights patterns and unmet needs to inform NI positioning offerings and internal enablement.

2. Reduce Barriers to Entry for EarlyStage R&D Engineers

• Drive the creation of NIs startupfocused onboarding motion including accelerator kits OEM starter configurations loaner hardware and sponsorship programs.
• Define and maintain startupfriendly hardware configurations software bundles and reference architectures.
• Coordinate access to shortterm demo or loaner hardware for early prototyping and feasibility work.
• Partner with internal teams to provide extended or acceleratoraligned NI software licensing.
• Serve as the primary technical and operational point of coordination during early NI adoption.
• Identify common friction points experienced by startups and proactively drive improvements across tools documentation patterns and processes.
• Lead the commercial conversion motion from evaluation to purchase using predefined configurations pricing and procurement paths.
• Coordinate closely with NI Sales & BU Leadership to ensure startupappropriate pricing and buying experiences.

3. Enable Startup Scale Validation and Investment Readiness

• Guide startups in defining scalable test architectures that support progression from early R&D to validation and OEM usewithout replatforming.
• Provide continuity as NIs point of coordination as startups mature helping prevent latestage technology resets.
• Support investorready technical positioning by helping startups anticipate diligence expectations from investors and acquirers.
• Optimize test and verification workflows to accelerate iteration validation cycles and timetomarket including regulatory readiness.
• Enable reuse of validated NI software configurations and test systems as startups scale.
• Identify risks that could delay commercialization validation or acquisition readiness and work crossfunctionally to mitigate them.
• Capture successful startup journeys as internal and external case studies to support future enablement and ecosystem growth.

For This Role You Will Need:

• Bachelors in engineering or other technical discipline
• Excellent communication relationshipbuilding and stakeholder management skills
• 30% travel required
• Legal authorization to work in the US - visa sponsorship is not provided

Preferred Qualifications That Set You Apart:

• 5 years of professional experience in technical business development or related expertise or 3 years with a Masters degree
• Experience with NI Technology
• Experience in MedTech life sciences or regulated hardware/software environments
• Familiarity with accelerator programs venture capital expectations or startup funding stages
• Experience supporting validation verification or compliancedriven development workflows
• Prior exposure to test automation instrumentation or embedded systems platforms
• Demonstrated experience working directly with startups R&D engineers or earlystage product teams
• Experience navigating matrixed organizations and coordinating across engineering sales and commercial teams
• Startup ecosystem or accelerator engagement
• Applications engineering systems engineering or technical program management
• MedTech test & measurement or regulated product development environments
• Strong technical fluencyable to engage credibly in system architecture test strategy and platform discussions (handson coding not required)
• Proven ability to operate independently in externally facing roles with ambiguous problem spaces
• Comfortable owning earlystage commercial motions without traditional quota pressure

Success Profile

• NI is viewed by founders and accelerator leaders as a trusted pragmatic partner not just a vendor. Startups can onboard quickly and confidently onto NI platforms with minimal friction.
• Fewer startups replatform away from NI as technical and organizational complexity increases.
• Internal teams benefit from clearer insight into startup needs and ecosystem trends.
• The role creates measurable pipeline longterm design wins and scalability.

Our Culture & Commitment to You:

At Emerson we prioritize a workplace where every employee is valued respected and empowered to grow. We foster an environment that encourages innovation collaboration and diverse perspectivesbecause we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship training or leadership opportunities we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible competitive benefits plans to meet you and your familys physical mental financial and social needs. We provide a variety of medical insurance plans with dental and vision coverage Employee Assistance Program 401(k) tuition reimbursement employee resource groups recognition and much more. Our culture offers flexible time off plans including paid parental leave (maternal and paternal) vacation and holiday leave.

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