Sr. Product Marketing Manager, Amazon One Medical

One Medical Enterprise is transforming how employers deliver healthcare to their workforce. As a Principal Product Marketing Manager you will be the strategic marketing lead for One Medicals enterprise product portfolioowning go-to-market strategy product launches and content programs that drive member activation engagement and client retention across our employer-sponsored membership base.

This is a high-impact cross-functional role at the intersection of product sales and marketing. You will work closely with Product Enterprise Sales Client Success Clinical Operations and Central Marketing to bring new capabilities to market and ensure enterprise members and employer clients understand and adopt the full value of One Medical.

Key job responsibilities
Product Launches & GTM Strategy
- Develop launch plans with clear positioning messaging audience segmentation channel strategy and success metrics
- Partner with Product and Clinical teams to translate complex healthcare offerings into compelling accessible value propositions for employer clients and enterprise members

Content & Messaging
- Build and maintain a differentiated messaging framework for One Medical Enterprise across client segments
- Develop high-quality content assets including sales enablement materials client-facing collateral member education content onboarding materials and thought leadership
- Ensure content addresses key enterprise member barriers
- Partner with Enterprise Marketing on onboarding email series engagement campaigns and lifecycle communications to drive first-time and repeat engagement

Market & Customer Insights
- Conduct and synthesize research on enterprise member behavior employer buyer needs and competitive landscape to inform product and marketing strategy
- Translate insights into actionable recommendations for Product Marketing and Client Success teams

Cross-Functional Leadership
- Serve as the marketing voice in product development ensuring enterprise member and employer client needs are represented from ideation through launch
- Collaborate with Enterprise Sales and Client Success to develop segment-specific activation strategies for Strategic SMB and Channel Partner clients

About the team
The One Medical Enterprise Marketing team is a high-impact cross-functional organization responsible for driving member acquisition activation engagement and retention across our employer-sponsored membership base. The team operates at the intersection of B2B and B2C marketingpartnering with employer clients to unlock member access while directly engaging enterprise members to drive healthcare utilization and long-term retention.

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- 8 years of product marketing experience with at least 3 years in B2B2C or enterprise marketing
- Proven track record of owning and executing successful product launches from strategy through measurement
- Strong written and verbal communication skills; ability to craft clear compelling narratives for diverse audiences (employer clients enterprise members internal stakeholders)
- Experience developing content strategies and managing content programs at scale
- Demonstrated ability to work cross-functionally and influence senior stakeholders

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting
- Experience in healthcare health tech or employee benefits marketing
- Familiarity with employer-sponsored healthcare models including DPC VPC and onsite clinic programs
- Experience with member lifecycle marketing onboarding programs and engagement campaigns
- Background in B2B sales enablement and client marketing
- Experience with marketing attribution modeling and measurement frameworks
- MBA or advanced degree preferred

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 142800.00 - 193200.00 USD annually