Sr. Product Associate – Campaign Orchestration Card Marketing Transformation

Join a team modernizing how marketing campaigns move from idea to launch with greater speed consistency and control. You will help build orchestration capabilities that reduce manual effort and improve how work is planned approved activated and measured.

As a Senior Product Associate Marketing Orchestration in the Card Marketing Transformation team you help improve the end to end workflow that turns campaign requests into ready to launch experiences across marketing channels. You translate marketer and execution needs into clear requirements and partner with technology design data operations and control functions to deliver enhancements iteratively. You help strengthen governance and auditability while improving cycle times and reducing rework so we can deliver better faster marketing for our customers.

• Support roadmap delivery by documenting goals aligning work to priorities and tracking progress against defined success measures
• Partner with marketers channel execution teams and operations to identify orchestration pain points across handoffs approvals decisioning and activation readiness
• Translate business needs into buildable requirements including epics user stories acceptance criteria process flows and data and metadata needs
• Help manage and refine the backlog by organizing work supporting prioritization artifacts and participating in sprint planning grooming demos and retrospectives
• Contribute to the design of end to end orchestration workflows by defining workflow states routing rules validations service levels and exception handling
• Partner with Legal Regulatory Risk and Controls stakeholders to document guardrails approvals auditability and evidence capture within workflows
• Define operational measures such as cycle time rework rate defects and adoption and support instrumentation and monitoring of workflow performance
• Coordinate cross functional delivery across dependencies risks decisions and timelines keeping documentation current in agile and collaboration tools
• Produce clear status updates and executive ready readouts highlighting progress risks decisions needed and upcoming milestones
• Support enablement and adoption through training materials playbooks release notes and change management for new features and ways of working
• Drive continuous improvement by analyzing root causes of friction and recommending process or product enhancements

• Two or more years of experience in product business analysis marketing operations marketing technology strategy and operations or program delivery in a cross functional environment
• Demonstrated ability to translate business problems into structured requirements including user stories workflow steps data fields and acceptance criteria
• Strong written and verbal communication skills including facilitating working sessions and documenting decisions and outcomes
• Structured problem solving skills including identifying drivers of rework and proposing practical improvements
• Familiarity with agile delivery practices and tools used for backlog and sprint management
• Ability to collaborate effectively across technology design data operations and control functions in a matrixed environment
• Comfort managing multiple workstreams tracking risks and dependencies and escalating with clear options and tradeoffs
• Ability to create clear process flows and support documentation that enables consistent execution
• Attention to detail and commitment to quality controls and traceability in workflows and requirements

• Exposure to campaign orchestration or marketing execution workflows from intake through activation and measurement
• Experience supporting activation platforms across channels such as email push in app paid media or direct mail
• Experience defining operational reporting and workflow performance measures for adoption and efficiency
• Familiarity partnering with governance stakeholders to embed approvals and evidence capture into tools and processes