Sr. Manager, UPLIZNA Omnichannel Marketing Strategy and Execution-United States-Remote

Join Amgens Mission of Serving Patients

At Amgen if you feel like youre part of something bigger its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.

Since 1980 weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology Inflammation General Medicine and Rare Disease we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer heart disease inflammatory conditions rare diseases and obesity and obesity-related conditions. As a member of the Amgen team youll help make a lasting impact on the lives of patients as we research manufacture and deliver innovative medicines to help people live longer fuller happier lives.

Our award-winning culture is collaborative innovative and science based. If you have a passion for challenges and the opportunities that lay within them youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Senior Manager UPLIZNA Omnichannel Marketing Strategy and Execution

Remote

What you will do

The Senior Manager Omnichannel Strategy and Execution will help UPLIZNA move from channel-by-channel execution to an audience-first signal-informed engagement model. The Senior Manager Omnichannel Strategy and Execution will lead enterprise UPLIZNA omnichannel strategy and partner with HCP and Consumer brand teams across indications to translate audience priorities customer barriers approved messaging and engagement signals into coordinated experiences. This leader will help move UPLIZNA from channel-by-channel execution to a more integrated audience-first model that incorporates test-and-learn innovation enterprise best practices and GEO strategy and activation.

The purpose of omnichannel is to make every interaction easier more helpful and more relevant for healthcare professionals (HCPs) patients and caregivers. UPLIZNA omnichannel translates enterprise platforms artificial intelligence (AI) capabilities data partnerships content systems and customer insights into simple useful compliant experiences that help customers take the next best step.

This role is not a channel traffic role. It is an audience decisioning and experience orchestration role for a commercially grounded builder who can connect brand strategy customer signals segmentation next best action next best content suppression field coordination and learning loops into one coherent engagement model.

This role will also evaluate emerging digital capabilities identify opportunities to leverage enterprise best practices and accelerate adoption of innovative engagement approaches across the UPLIZNA portfolio.

Key Responsibilities:

• Lead enterprise UPLIZNA omnichannel strategy establishing an audience-first engagement framework and partnering with indication teams to activate coordinated HCP and patient experiences with focus on audience activation readiness customer barriers journey requirements route logic suppression contact strategy and measurement.
• Identify pilot and scale innovative omnichannel capabilities emerging technologies and test-and-learn opportunities that improve customer engagement and commercial performance. Partner with HCP and DTC marketing to translate brand strategy approved core and supplemental messaging modular content PMR insights field needs and customer signals into coordinated engagement paths across field and digital touchpoints.
• Develop orchestration briefs for priority segments that specify the channel roles barriers logic and signals.
• Develop business requirements that enable personalization segmentation audience activation triggered journeys next best action frequency & reach management field coordination event follow-up and measurement KPIs.
• Connect approved customer signals into practical business interpretation across core channels such as: CRM web field Veeva RTE iCVA paid media events where available and appropriate.
• Activate Amgen enterprise GEO (Generative Engine Optimization) strategy across the brand to ensure content and digital experiences are optimized for evolving AI-enabled search and discovery behaviors.
• Partner with analytics technology GCCI field Veeva CRM web media patient support medical legal regulatory compliance agency and enterprise data teams to coordinate one customer engagement decisioning model.
• Build cross-functional learning loops with marketing partners so performance readouts PMR learnings dashboarding E-L-L measurement experimentation and customer movement indicators improve future orchestration.
• Support vendor and agency leadership across approved CRM media data point-of-care support publisher event and analytics partners where relevant to UPLIZNA audience strategy.
• Promote disciplined omni principles: one coordinated customer experience decision quality over channel volume measure movement not activity and continuous learning before additional touches.

What we expect of you

We are all different yet we all use our unique contributions to serve patients. The Senior Manager we seek is a collaborative commercially grounded digitally fluent leader who can influence across a matrixed organization translate enterprise capability into practical business outcomes and help teams adopt new ways of working with clarity and accountability.

Basic Qualifications:

Doctorate degree and 2 years of Marketing commercial digital analytics content operations or related experience

OR Masters degree and 4 years of Marketing commercial digital analytics content operations or related experience

OR Bachelors degree and 6 years of Marketing commercial digital analytics content operations or related experience

OR Associates degree and 10 years of Marketing commercial digital analytics content operations or related experience

OR High school diploma / GED and 12 years of Marketing commercial digital analytics content operations or related experience

Preferred Qualifications:

• Experience in pharmaceutical biotechnology medtech healthcare or another regulated industry with omnichannel engagement HCP marketing DTC marketing CRM media analytics field enablement access or customer engagement responsibilities.
• Experience translating audience strategy customer signals brand priorities PMR insights and approved messaging into journey requirements segmentation personalization route logic suppression rules contact strategy next best action next best content or marketing automation requirements.
• Working knowledge of Salesforce Marketing Cloud Salesforce Data Cloud Customer Data Platform Life Sciences Cloud Agentforce Einstein LUMEN decisioning engines Veeva CRM Veeva Approved Email RTE CLM iCVA Rep Alerts Concierge or comparable CRM and decisioning platforms.
• Familiarity with GA4 Ostro HCP identity resolution NPI-level activation programmatic HCP media clinical/endemic publishers point-of-care partners access and support signals claims data Rx data NBRx and paid media signals.
• Strong ability to connect business strategy audience segmentation customer signals content and messaging channel operations analytics field coordination and compliant execution across a matrixed organization.
• Experience with journey analytics dashboarding performance analytics E-L-L measurement attribution experimentation test-and-learn design optimization performance readouts and continuous improvement.
• Strong vendor management agency leadership cross-functional influence facilitation synthesis and change-management skills.

What you can expect of us

As we work to develop treatments that take care of others we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture well support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills experience and qualifications.

In addition to the base salary Amgen offers a Total Rewards Plan based on eligibility comprising of health and welfare plans for staff and eligible dependents financial plans with opportunities to save towards retirement or other goals work/life balance and career development opportunities that may include:

• A comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions group medical dental and vision coverage life and disability insurance and flexible spending accounts
• A discretionary annual bonus program or for field sales representatives a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team.

In any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship

Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the quality of life for people around the world Amgen fosters an inclusive environment of diverse ethical committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability status or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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GCF Level

GCF Level 06A

Career Category

Marketing

Position Type

Full time

Salary Range

149349.25USD -202060.75USD

Salary Range