Sr Manager, Lifecycle & Growth Marketing

Happen Bank(formerly LendingClub)is built around a simple purpose: to clear the way to help people turn intention into action and action intofinancial progress. That means offering focused products a frictionless mobile-first experience and clear terms with no gotchas. Respect and fairness is part of our DNA and that ideal shapes how we work how we treat each other and how we invest in our employees and our community. Join us in using data bold thinking and a commitment to innovation to help clear the way for millions of Americans to achieve more.

Happen Bank is building a centralized lifecycle marketing function for the first time and this role is at the heart of it. As Sr Manager of Lifecycle & Growth Marketing you will own the growth marketing agenda across owned channels driving acquisition remarketing cross-sell and retention programs that directly move revenue while also building the journey infrastructure that makes those programs compound over time.

This is a builder role; you will help establish how growth marketing operates at Happen Bank across owned channels (email push SMS in-app) from promotional campaigns and remarketing to onboarding journeys and trigger-based programs while developing the team and cross-functional relationships that make the work possible. Your mandate is to make owned channels perform like a growth engine while strengthening the member relationship.

We recently rebranded to Happen Bank and this role arrives at exactly the right moment: as we step into a new brand identity lifecycle marketing has a unique opportunity to define what that relationship with our members actually feels like.

• Own the growth marketing roadmap across owned channels prioritizing promotional campaigns remarketing cross-sell and retention programs alongside journey and trigger work setting goals and partnering with the Sr Director to align strategy to business outcomes
• Own the growth marketing program calendar promotional emails remarketing campaigns cross-sell programs and offer strategy with the same rigor you bring to journey work: clear hypotheses defined audiences and measurement that isolates incremental impact
• Lead onboarding end-to-end across all owned channels designing journeys that activate new members and set the foundation for long-term engagement
• Own the trigger and behavioral email roadmap identifying opportunities to move from batch-and-blast to event-based personalized communications
• Build and manage the experimentation agenda - designing tests sequencing hypotheses across programs and synthesizing results into team-wide learnings
• In partnership with the growth analytics team develop and manage a performance reporting framework that communicates lifecycles contribution to revenue and LTV to senior leadership
• Partner with PMM and creative teams on campaign briefs messaging strategy and experimentation ownership building trust and clarity on roles and responsibilities
• Lead the launch and growth of SMS as a new marketing channel in partnership with the Sr Director including workflow design and compliance requirements
• Use AI tools to accelerate brief development campaign analysis and team workflows and model what an AI-enabled marketing team looks like in practice
• Lead and develop a high performing Lifecycle and Growth Marketing team

• 8 years of experience in growth marketing lifecycle CRM or retention with demonstrated success driving measurable business outcomes through owned channels; including 3 years in people management
• You lead with a growth marketers instincts you think in revenue impact audience efficiency and incrementality and you know how to apply that rigor to owned channels where the levers are different than paid
• You own experimentation as a discipline designing tests with clear hypotheses sequence them against business priorities and build learning systems your team can act on
• You develop people intentionally - you have grown earlier-career marketers and you know the difference between delegating and developing
• You hold a high bar for how your team uses AI - pushing for adoption where it genuinely improves outcomes and maintaining rigor around data quality oversight and accountability. Youre building team capability proactively not waiting for a top-down directive
• You use AI to accelerate content development audience analysis and campaign optimization - and youre discerning about where editorial judgment still belongs to a human. Youve thought through brand and compliance implications of AI-generated content and youre building workflows your team can trust and repeat
• You operate well with ambiguity - you can set direction when the playbook doesnt exist yet and you bring others along without waiting for perfect information
• Bachelors degree or higher or equivalent combination of education and experience

Nice to Have

• Experience with Salesforce Marketing Cloud (SFMC) or comparable platforms (Braze Iterable HubSpot)
• Familiarity with CDPs and how data infrastructure enables lifecycle personalization at scale
• Background in consumer financial services or another regulated industry
• Experience launching a net-new marketing channel (SMS push in-app)
• Exposure to LTV modeling or customer value measurement frameworks

Work Location
San Francisco

The above locations are eligible offices for this locations have been determined to foster in-person collaboration with this roles team or the related business lines. We utilize a hybrid work model and our teams are in-office Tuesdays Wednesdays and -person attendance is essential for this roles success and remote placement will not be Bank offers relocation based on actual job level.

Time Zone Requirements
Local hours (PT)

While the position will primarily work local hours Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements
As needed travel to Happen Bank offices and/or other locations as needed.

Compensation
The target base salary range for this position is 00. The base salary of the role will be determined by job-related knowledge experience education skills and location. Base salary is just one part of Happen Banks Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance employee performance and eligible earnings).

Were creating new financial services solutions for our members based on fairness simplicity and heart and we treat our employees the same way. We offer a competitive benefits package that includes medical dental and vision plans for employees and their families 401(k) match health and wellness programs flexible time off policies for salaried employees up to 16 weeks paid parental leave and more.

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Happen Bank is an equal opportunity employer and dedicated to diversity equity and inclusion in the workplace. We do not discriminate on the basis of race religion color national origin sex (including pregnancy childbirth reproductive health decisions or related medical conditions) gender gender identity gender expression sexual orientation age marital status veteran status disability status political views or activity or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

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