Sr. Manager, Customer Marketing Specialty Medicine

Labcorp is a global leader in laboratory services providing the insights and answers that help healthcare providers patients researchers pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science data technology and laboratory network we advance diagnostics accelerate innovation and help address some of the worlds most important health challenges. As we shape the future of healthcare we are leveraging advanced technologies intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise youll have the opportunity to do meaningful work grow your career and make a real impact on peoples health around the world. Together were improving health and improving lives.

Senior Manager Customer Marketing Specialty Medicine

Labcorp is seeking a Senior Manager Customer Marketing Specialty Medicine to join our team in Burlington NC or Durham NC with the flexibility of a hybrid work schedule!

Responsibilities:

• Translate Market Insight research into actionable provider personas.

• Develop audiencespecific value propositions and messaging that reinforce Labcorps scientific credibility clinical value and differentiation aligned with the enterprise audience strategy.

• Support growth of customer audiencesplanning and executing against annual growth strategy while driving audience expansion and elevating brand confidence and reputation.

• Translate provider audience strategy into prioritized targeted GTM campaigns growth plays and lifecycle programs designed to acquire engage retain and expand provider relationships.

• Develop clear actionable creative and channel briefs that translate strategic objectives into execution requirements and review these briefs with channel partners to ensure alignment on goals messaging sequencing and activation plans.

• Work with channel partners to operationalize GTM plans into integrated activation ensuring coordinated messaging creative and timing across web email paid organic and field channels (working with Portfolio Marketing).

• Ensure consistent execution across paid earned and owned channels.

• Develop highquality researchdriven contentincluding articles blogs clinical briefs reports toolkits emails videos and presentations.

• Use AI to adapt and personalize foundational content into audience-aligned assets designed for different channels audiences and stages of the provider journey.

• Manage the content calendar workflow and production timeline from concept through MLR review and final asset delivery.

• For assigned provider audience segments monitor market and competitor activity messaging trends clinical content and new launches to inform optimization and content development.

• Package trends and insights into actionable updates for leaders and executive cross-functional partners.

• Track performance of messaging campaigns lifecycle initiatives content assets and channel execution; translate data into actionable insights and optimization plans.

• Build reporting dashboards and narrative summaries that highlight key trends performance drivers risks and recommended adjustments.

• Use A/B testing segmentation analysis and journey metrics to optimize conversion rates engagement and funnel progression.

• Partner with analytics teams to ensure tagging measurement and attribution are correctly implemented.

• Manage audience-specific marketing calendar and timelines leading tactic sequencing and prioritization

• Lead daytoday project management across multiple workstreams ensuring timelines deliverables and stakeholder alignment.

• Coordinate inputs across Insights Brand Channel Product Management Portfolio Marketing Medical/MLR and Sales.

• Manage external agencies vendors freelancers and creative partners to deliver on-time high-quality assets.

• Drive operational excellence by improving workflows communication and execution processes.

Minimum Qualifications:

• Bachelors degree.

• 6 or more years of experience in marketing customer engagement or provider-focused commercial roles within healthcare diagnostics laboratory services or other B2B clinical environments.

Preferred Qualifications:

• Master of Business Administration (MBA).

Additional Job Standards:

• Demonstrated knowledge of provider segments (e.g. Primary Care Health Systems FQHCs Independents Pediatrics).

• Experience developing personas messaging and go to market strategies for clinical or provider audiences.

• Strong analytical and storytelling skills with the ability to distill complex insights into impactful narratives.

• Proven ability to collaborate in a matrixed environment and influence cross functional stakeholders.

• Experience with digital marketing demand generation or lifecycle marketing.

• Ability to adapt quickly manage multiple priorities and operate in a fastmoving highly collaborative environment.

Skills and Competencies:

• Clinical & Market Literacy (Healthcare/Diagnostics)

• CrossFunctional Leadership

• Analytics Measurement & Optimization

• Storytelling & Executive Communication

• Agility Prioritization & Change Leadership

• Integrated Channel Orchestration Experience (Marketing automation (Marketo/Eloqua/Pardot) Salesforce HCP media platforms web personalization)

• Healthcare Fluency

About the Role

As a global leader in laboratory services Labcorp is driven by our mission to improve health and improve lives. Understanding our customers needsand a relentless focus on optimizing their experience and engagementis essential to delivering on this mission. Understanding our customers deeply and optimizing customer experience and engagement is paramount to our success.

The Senior Manager Customer Marketing is a critical member of Labcorp Diagnostics enterprise marketing team responsible for executing targeted providerfocused engagement and acquisition programs that drive measurable growth. This role turns enterprise audience strategy into highquality insightdriven content and gotomarket execution that accelerates provider acquisition strengthens lifecycle engagement reinforces Labcorps scientific leadership and increases adoption of priority tests and solutions. Focused on targeted provider audiences this leader collaborates closely with Insights Brand Channel Marketing Segment Marketing Product and Sales to deliver compelling clinically relevant provider experiences.

Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Burlington NC or Durham NC location supporting both collaboration and flexibility.

Benefits:Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical Dental Vision Life STD/LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase regularly scheduled to work less than 20 hours Casual Intern and Temporary employees are only eligible to participate in the 401(k) who are regularly scheduled toworka 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information pleaseclick here.

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Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

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