Sr Consumer Insight Analyst
Job Location:
Chicago, IL - USA
Monthly Salary:
Posted on:
Vacancies:
Job Summary
The Senior Consumer Insight Analystuncoversconsumer category and shopper trendsto helpshapethe future ofproductstranslatingthem into bold insight-led strategies that drive growth forthe companyand retail partners.This role is akey leader supporting category and channel strategies bringing forward compelling insight-rich stories that influence decisions inspire retailers and deliver value toourconsumers.This position is a customer and company leadership-facing insights partner translating consumer shopper customer and commercial performance data into clear actionable recommendations.
Day to Day Role
Operate as theshopperand category expert for theBusiness Unit (BU)and retailerpartners by leveraging advanced analytics and deep consumer/category/shopper insight
Continuously identify synthesize and interpret emerging consumer category and substrate trends
Translate trends into forwardlookingpositive outcomesfor brand strategy and innovation
Stay current on trends incategoryretailchannelCPGetc.to positionthe companyas a thought leader and trusted advisor
Developvisualizations and performance scorecards/reportingacrosschannels and key retailersto monitor category and competitive performance to guide the organization towards recommendations and actions
Support learning and development leverageof data insights and tools within theBU andsales organization
Develop maintain anddeliver accretive category selling decksthat help supportbudgetattainment incremental revenue andnew itemplacementplansthat exceed category and competitive performance
Identify and define specific strategic business objectives to improve sales sharegrowthand enhance profitability
Analyze customer and channel performance to identify growth opportunities by SKUrisksor white space
Work closely with Sales Product LineManagementMarketing Customer Success andPricing teams to ensuredriveofincremental category leading profitable growth
Support customer planning joint business plansand customer line reviews as needed
Supportrevenuegrowthmanagement initiatives including pricing architecture and mix optimization
Evaluate promotionsanddiscounts to improve ROI and profitability to guide internal strategy guidanceleveraging emergingcategoryshopperand market trends
Leverage expert-level shelving knowledge to deliver bestinclass category shelving recommendations that enhance the shopper experience in store
Core Skills and Qualifications
The ideal candidate must possess the following
Bachelors degreewith an emphasisinbusinessadministrationmarketing or related fieldof study
Progressive sales experience in the CPGindustry withdemonstratedexperiencein strategic insights/consumer insights roleswith demonstrated results
Demonstrated experienceconnectingdisparate data points synthesizingcomplex information into clear narratives and deliveringcompelling strategic storytelling that influencedexecutive-level decisions
Experienceand application ofsyndicated and panel tools (e.g.NielsenCircana Numerator Mintel Kantar) and retailer/shopper data partners (e.g. 84.51 dunnhumby)
ProficiencyinMicrosoft Officeapplications (Word Excel PowerPoint) Power BI and TPM tools
Proven ability tocultivate build and leverage relationships with bothcustomers and internal decision-makers to accelerate business growth and build strategic long-term partnerships
Excellent verbal and written communication skills necessaryin order topersuade and influence decision making of individuals groups or work teams
Demonstrated experience effectively presenting to an audience
Advanced judgement and decision-making skills
Highly organized with the ability to balance multiple projects simultaneously
Overview: Dart makes everyday products that give people the freedom to enjoy the food & drinks they love wherever they are. From to-go containers and dinnerware to tamper-evident food packaging and even the red SOLO cup Dart products have been keeping people on the go and having fun for 65 years. Were a family-owned family-focused company of 12000 employees united by a shared set of values and dedicated to providing exceptional customer service. Headquartered in Mason MI with 30 locations in three countries were proud of our ability to innovate manufacture and lead the way with each new generation of quality products.
Benefits: Dart Container full-time employees enjoy great benefits including medical dental vision life insurance 401(k) with company matching contributions paid vacation paid holidays short-term disability tuition assistance product discounts and more.
Dart Container is a drug-free workplace. Candidates are subject to a drug test (excluding THC*/marijuana/cannabis) and background check at the time of offer.
*THC testing ONLY when such testing is required by law.
Dart Container is an equal opportunity employer and will consider all candidates for employment without regard to race color religion sex national origin age sexual orientation gender identity disability status protected veteran status or any other characteristic protected by law.
If you experience difficultyapplyingonline you may call Ext 3390 or email us at for assistance.
Required Experience:
Senior IC
