Specialist, Initiatives

PRODUCT LAUNCHES AND PORTFOLIO MANAGEMENT

Support with new product launches and ongoing marketing to promote existing products.

Manage internal and external communications for all product launches.

Develop insights-driven marketing plans to promote our brand and portfolio relevance improve trial and awareness and increase consumption.

Track performance for new item launches utilizing syndicated data panel data and internal trade sales data sources to benchmark versus previous launches and against competition.

Run ad-hoc analyses for energy drink category by evaluating current trends using various data sources e.g. Circana Numerator.

BUSINESS PLANNING (BP) AND LONG LEAD INITIATIVES (LLI) SUPPORT 

Support cross-functional stakeholders within On- & Off-Premise Sales Category Management Distribution and Brand Marketing to develop SKU prioritization analyses across channels.

Support LLI and BP analyses to ensure best-in-class portfolio assortment for the US market.

Analyze planograms (on-shelf and on-display) factoring in days of supply and brand standards to ensure alignment and compliance with BP strategies and channel-specific needs.

Reinforce brand principles throughout business planning tool processes including but not limited to ensuring SKU prioritization and planogram principles are applied to business planning inputs including sales and distribution benchmarks.

Contribute to decks which showcase national and regional activations around product launches.

CREATIVE ASSET MANAGEMENT

Work cross-functionally (Legal Regulatory Operations & Agencies) to ensure consistent legally compliant on-brand and on-time: label designs (launch management) product imagery (packshots and photos) key visuals product samples and kits mocktail assets and other product-based promotion assets for the entire organization.

Work cross-functionally to forecast product sample and kit demand and coordinate sample deliveries to all internal stakeholders.

Manage business relationships with external vendors to deliver tasting kits and product samples to the organization.

Develop and lead new product innovation confidentiality training.

Lead Excite the Organization product initiatives like product desk drops and office engagement activities along with creating cooler planograms for the Santa Monica campus.

Manage Beverage Initiatives budget for all expenses and forecasting related to Kits Samples Packshots NACS etc.

Update the internal platforms with relevant product launch assets and disseminate assets throughout the organization while upholding confidentiality standards.

Qualifications :

2 years of experience

University degree or comparable degree in business related studies

Fluency in English (verbal and written)

Professional experience in Consumer Packaged Goods (CPG) retail or the on-premise 

Proficient knowledge of Microsoft Suite (Outlook Teams PowerPoint Excel SharePoint)

Preferred (but not required) understanding of: Circana Syndicated Database (Unify) Numerator JDA Space Planning & SAP-based tools 

Ability to work cross-functionally and to influence without direct authority

Capacity to manage multiple and evolving projects/priorities and stakeholders simultaneously

Can do mentality and open/solution-oriented mindset 

Reliable structured communicative team player with a love for details

Passion for the Red Bull Brand and Products

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $68000 - 102000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time