Social Strategy Director

Within Publicis Groupes Intelligent Creativity business we specialize in bringing creative ideas to life and to consumers.

By combining 100 years of craft excellence with 6000 experts across 52 locations of the worlds biggest studio network we leverage the industrys richest data through the power of agentic AI to radically redefine content production with Intelligent Content. We intuitively deliver this through Marcel Make the worlds first Intelligent Content agent. The result Predictively performing content that unlocks business growth in unprecedented ways.

The Creator Studio is an end-to-end social studio within Publicis Production connecting platform-first strategy social-first content and agile production to deliver impactful social for our clients.

No more guesswork. No more waste. Just content that works working a lot harder.

As a Social Strategy Director you will lead strategic thinking across clients social and content

ecosystems bringing a strong point of view on culture consumers platforms and the evolving

digital landscape. Youll independently lead strategic assignments and serve as a trusted partner

to creative account production and client teams from brief through execution.

Publicis Production is redefining how clients embrace agile content to better connect with

digital and social audiences. Our agile department spans data-driven digital content across social

programmatic platform partnerships and more.

Our strategists combine content and social strategy with creative leadership client relationships

and close partnership with in-house creatives and external creators to develop fit-for-platform

content that is experimental relevant and informed. This role may also include concepting

creating capturing and appearing in social content for clients.

Our content strategy offering moves at the speed of social - from shepherding always-on social

presence and consulting on digital/social extensions to major TVC campaigns to building

partnerships with social platform creators. No two days are alike and we aim to put innovation

and experimentation at the center of our growth.

Lead Strategic Brief Development: Own strategic and creative briefs translating

business objectives consumer and category tensions research and insights into clear

actionable creative direction.

Lead Cross-Functional Partnerships: Build strong relationships across strategy creative account production media and other agency partners. Lead collaboration and ensure strategy meaningfully shapes the work.

Drive Category & Consumer Expertise: Develop deep knowledge of clients consumers shoppers and categories using curiosity and strategic thinking to identify opportunities to influence behavior and solve business challenges.

Champion Social-First Strategy: Apply deep knowledge of social platforms digital

behaviors creators and emerging formats to develop culturally relevant platform native strategies.

Lead Thought Leadership: Stay ahead of trends cultural movements consumer shifts

emerging technologies and competitive challenges.

Lead POVs competitive audits trend reports and other thought leadership that reinforces Publicis Productions expertise.

Lead Research & Data Strategy: Design and oversee qualitative and quantitative

research leveraging internal resources third-party tools social listening and vendors to translate data into actionable insights.

Turn Insights Into Action: Synthesize research data and cultural signals into compelling strategic narratives that identify opportunities and inspire stronger creative work.

Own Client Relationships: Serve as a trusted strategic partner leading client

conversations and presentations articulating recommendations and constructively

challenging thinking when appropriate.

Lead Creative Collaboration: Partner with creative teams from brief through execution

providing strategic guidance and constructive feedback that pushes work into more

relevant distinctive and effective territory.

Mentor & Drive Innovation: Develop junior strategists while championing new

approaches AI emerging technologies and innovative ways of working that elevate the

quality and effectiveness of our social and content offering.

Lead compelling client-facing work across research strategy best practices and

thought leadership independently driving projects from initial question through

recommendation.

Manage multiple clients priorities and stakeholders in a fast-paced environment while

maintaining a high standard of strategic and creative output.

Demonstrate expertise across content strategy including proactive always-on real-

time reactive and culturally relevant opportunities.

Identify opportunities to add strategic value through research training new offerings

emerging capabilities and innovative approaches to client challenges.

Own strong creative briefs that translate business objectives consumer insights cultural

trends and strategic opportunities into inspiring creative direction.

Lead cross-functional collaboration with creative account project management

production media and other partners effectively influencing teams and integrating

strategy throughout the process.

Independently lead complex client projects and workstreams proactively identifying

risks opportunities and ways to elevate the work.

Lead client and team meetings with confidence presenting recommendations

facilitating discussion and serving as a trusted strategic voice.

Demonstrate strong cultural competitive and platform fluency with a deep

understanding of audience behaviors emerging formats creator ecosystems and best

practices across key social channels.

Build trusted client relationships and mentor talent demonstrating the judgment to

challenge thinking influence decisions provide strategic counsel and elevate the

capabilities of other strategists.

Demonstrate strong strategic storytelling and presentation skills distilling complex

research data and insights into clear compelling narratives for internal and external

audiences.

Embrace AI and emerging technologies exploring how new tools can enhance strategy

creative development content quality and production workflows.

PHYSICAL DEMANDS

Prolonged periods of sitting at a desk and working on a computer

4 days onsite in NYC

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.