Social Media & Marketing Specialist

Social Media & Marketing Specialist - Lazy River Products LLC
Lazy River Products LLC LRP is a fully-integrated state of the art cannabis-based product development company located in Dracut &Tewksbury MA.

What were looking for:
LRP is in search of a Social Media & Marketing Specialist as we continue expanding. Reporting to the Marketing Manager the Social Media & Marketing Specialist willassist Lazy River Products day-to-day social media and marketing functions. The ideal candidate will have a strong professional background in cannabis social media content creation an understanding of our highly regulated industry and excellent communication skills.

Our Motto:
Give Back Grow Succeed

Our Mission:
At Lazy River Products it is our mission to be recognized as the Commonwealths premier fully integrated cannabis-based Product Development Company.
Our goal is to consistently deliver trusted small batch craft quality products and exceptional service to our customers and the local communities for which we serve.
At our core we provide professional compliant and socially responsible standards that raise the bar and will be the new definition for excellence in the Cannabis industry here in Massachusetts.
We will always diligently work within each of the local communities we touch to help facilitate strategies to further enhance economic opportunity build strong neighborhoods and provide a solid framework for quality growth and development.

Youll love working here because:
Not only would the ideal candidate get the opportunity to work in this intriguing new industry but this is also an opportunity to become a part of something much larger breaking the stigma of cannabis. You would also become a member of a community that is highly passionate motivated and hard-working and who are proud to be part of breaking the negative stigma cannabis has on society. LRP is very involved with the community presenting many opportunities for community outreach and volunteer program opportunities.

Job Information:
Title: Social Media & Marketing Specialist
Industry: Adult-Use Cannabis (MA)
Pay Rate: $60000/annual
Location: 149 Broadway Rd. Dracut MA 01826
Schedule: Monday-Friday 8:30am-5:00pm w/30-min break (40 hours/week)
Status: Full-time
Pay Type: Salaried
Pay Status: Exempt
Required Job Qualification: 2-4 years of proven cannabis social media content creation.
Important Notice: This is not a remote or hybrid position and requires 100% on site availability.

1. Content Creation & Brand Representation: Shoot edit and publish high-quality daily organic content for Instagram and Facebook using company-provided equipment (iPhone Pro Max GoPro and Sony digital camera). You will act as a confident regular on-camera personality serving as one of several key faces for our brand.
2. Influencer & Partnership Management: Proactively source and manage relationships with creators celebrities and cannabis influencers. You will lead the initial outreach and pitch meetings collaborating with marketing and finance leadership on final budgets and contract negotiations.
3. Collaborative Campaigns: Act as the primary marketing point of contact for vendor partners and other brands to plan and execute cross-promotional campaigns once target brands are identified with Marketing Managers final content approval.
4. Data Analysis: Track monthly performance metrics to identify trends translate data into actionable business insights and recommend strategic next steps.
5. Marketing Support: Design digital and physical marketing assets for retail and input promotional data into our email marketing calendar then develop social content for promotions.
6. Compliance & Consistency: Push creative boundaries to maintain an engaging lifestyle brand voice while strictly adhering to Massachusetts cannabis advertising regulations and platform policies.
7. Additional duties as assigned.

Qualifications:
Education -

• High school diploma or GED required.
• College Degree preferred but not required.

Experience -

• 2-4 years of proven cannabis social media/marketing experience and/or a strong portfolio demonstrating successful contentcreation and audience building experiencerequired.
• Experience managing social media within a highly regulated industry (such as cannabis alcohol or finance) is a major plus.
• Previous Massachusetts cannabis industry experience preferred.

Skills and Abilities -

• Production Skills: Proven videography and photography skills including the ability to shoot high-quality footage and edit engaging short-form video content.
• On-Camera Comfort: Familiarity true comfort and confidence appearing on camera as well as the ability to direct others during video shoots.
• Design & Software: Proficiency in content creation and design tools (Experience with Canva Adobe Creative Suite or other similar programs is highly preferred).
• Copywriting: Strong writing skills with the ability to adapt to a boundary-pushing industry-expert lifestyle brand voice.
• Partnerships: Experience sourcing influencers managing creator networks or executing brand-to-brand collaborations.
• Organization & Analytics: A data-driven mindset with the ability to identify trends plus the organizational skills to manage a content calendar and multiple deadlines.
• Proficiency with Microsoft Applications Windows 10 and basic computer and internet navigation is required.
• Strong leadership skills.
• Strong written and verbal communication skills.
• Strong organizational skills and ability to multi-task.
• Commitment to learning and continuous development.

Physical Requirement/Work Environment

• Office work environment.
• Prolonged periods sitting standing and working on a computer at a desk for extended periods of time.
• Must be able to occasionally lift up to 20 pounds.

Additional Requirements

• Logistics: A valid drivers license dependable transportation and flexibility to capture content at evening weekend or off-site events as needed.
• Must be 21 years of age or older and comply with all legal or company regulation requirements for working in the industry.

Commitment to Diversity and Inclusion:
Lazy River Products is an at-will equal opportunity/affirmative action employer who is committed to providing an inclusive and equitable work environment free from discrimination. We are proud to be an equal opportunity employer who does not discriminate against minorities women veterans people with disabilities people of all gender identities or sexual orientations.

Notice of Required Background Check:
Lazy River Products LLC requires a background check on all prospective employees as a condition of employment. Candidates should be aware of this requirement but should also know that such background check is not initiated until:

• A candidate has been extended an offer letter and
• The candidate has signed the Background Check Authorization Form and related releases.

The background check includes a Criminal Offender Record Information (CORI) check.
Candidates with advanced degrees and professional licenses may have these credentials verified.






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