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Social Media Manager

Fi Smart Dog Collar

Job Location:

New York City, NY - USA

Yearly Salary: $ 85000 - 120000

Posted: 5 August 2026 (30+ days ago)

Application Deadline: 2 November 2026

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Welcome to Fi.

Were a passionate team from Square Google Oura Peloton Uber and more working to transform the human-pet relationship. Our mission Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our teams talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking activity sleep and behavior monitoring and thats just the beginning.

The most exciting aspect of our work Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. Thats the future were building at Fi.

If youre someone who thrives in innovative collaborative work environments and feels strongly about helping pets live longer better lives Fi could be the perfect fit. Join us in our pursuit of the impossible or as we call it here let me find a way to redefine the future of pet ownership together.

Fi is looking for a Social Media Manager!

As Social Media Manager youll own the day-to-day creation planning and publishing of content across Fis social channels. This is a highly creative hands-on role where youre producing and editing as much as youre strategizing working closely with Community Paid Media PR and Creative to bring it all together. Youll be the driving force behind our next phase of growth bigger reach deeper engagement and a brand voice thats clearly Fi. Most importantly youll help pet parents everywhere keep their pets happy healthy and safe.

What Youll Do:

Create native platform-first content (video photo copy) that taps into real-time trends and culture
Shoot and edit video yourself from concept to final cut for fast-turnaround native-feeling posts
Build branded content series alongside our Brand Creative team that drive engagement build brand recognition and distinguish Fis voice
Plan and execute seasonal programming launch campaigns and recurring brand franchises
Own the publishing calendar and content pipeline across all social channels
Partner cross-functionally with Community Paid Media PR and Creative to align messaging and repurpose assets
Surface and amplify UGC partnerships fan moments and creator opportunities and help activate our Ambassador Program
Track platform trends algorithm shifts sounds and cultural moments and move fast to capitalize
Report on engagement growth and reach and turn data into real recommendations
Manage freelancers and vendors supporting content production

What Youll Bring:

5 years of social media experience ideally in-house at a consumer/DTC brand or agency supporting one
Strong hands-on content creation skills including shooting and editing video yourself
Deep current expertise across Instagram TikTok X Reddit and YouTube including platform-specific formats and audience behavior
Sharp copywriting and storytelling instincts with the range to flex tone across platforms while keeping one consistent brand voice
Comfort pulling and interpreting analytics to inform content decisions
A track record collaborating closely with Community PR Paid Media or Creative teams
Elite organization skills and the ability to juggle multiple content streams and deadlines at once
A genuine finger on the pulse of internet culture and pet content trends
Hands-on fluency with tools like Adobe Creative Suite CapCut Sprout Social or Meta Business Suite

Why Youll Love Us:

Time to Recharge: Enjoy flexible PTO to take the breaks you need.
Top-Notch Health Coverage: Weve got your back (and teeth and eyes) with full medical dental and vision insurance.
Wellness Perks: Free access to One Medical Kindbody and Talkspace to keep you feeling your best.
Dog-Friendly Office: Bring your pup to work theyre part of the team too.
Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar on us!
Love for Friends Family: Share the Fi magic with loved ones through our gifting program.

$85000 - $120000 a year

The anticipated base salary range for this position is $85000$120000. Actual compensation will vary based on multiple factors including skills experience market conditions and role scope which may evolve during the hiring process. As a fast-growing Series B startup Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws. This policy applies to all employment practices within our organization including hiring promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. Fi makes hiring decisions based solely on qualifications merit and our needs at the time.

Required Experience:

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