Social Media Manager

The UW-Madison College of Engineering Marketing and Communications team is looking for an energetic Social Media Manager to manage strategy and operations for a wide range of official college social media platforms.

This is a strategic and collaborative role responsible for developing executing and governing the Colleges multi-platform social media presence. The manager will lead the digital storytelling effort across the five central accounts (Instagram YouTube LinkedIn Facebook and X).

They will serve as the Colleges social media expert ensuring a cohesive brand voice compliance with university guidelines and effective engagement with key audiences like prospective and current students alumni faculty and industry partners. This position is critical for amplifying the Colleges reputation in engineering education innovation and research while also establishing consistent social media standards across all internal departments.

This role reports directly to the Director of Marketing. The Social Media Manager will work in close collaboration with the Creative Manager the Director of Communications and a team of science writers to develop and execute the overall social content strategy.

This position is Hybrid-Remote Work: Hybrid remote work is any remote work arrangement where the employee is expected to work on a regularly scheduled basis at a location owned or leased by the university in addition to regularly scheduled work at an alternate work site. Most remote work agreements that are less than 100 percent remote will qualify as Hybrid Remote work.An RWA requires successful candidates to possess their own high-speed internet and phone to perform the work on a university provided computer. Per University policy transportation between home and assigned work location is not payable/reimbursable and will be at the expense of the employee.

Responsibilities:

Develops and supervises the execution of communication programs and may supervise personnel and/or other resources of institutional or unit communication goals.

1. Strategy Planning and Governance (25%)

• Develop and maintain a cohesive platform-specific social media strategy and content calendar that aligns with the Colleges marketing and communications goals.

• Establish and maintain College-level social media guidelines (including best practices for branding tone security and accessibility) based on the campus-wide guidelines from the Office of Strategic Communication.

• Serve as the primary liaison and consultant for departmental communicators within the College of Engineering ensuring a unified brand voice and compliance across all affiliated social media accounts.

2. Content Management (50%)

• Coordinate compelling high-quality contentincluding photography short-form video (Reels Shorts) long-form video graphics and engaging texttailored for each platform to maximize reach and impact.

• Manage daily publishing and community engagement for all central UWMadEngr social media accounts and oversight of the Dean of the Colleges social media accounts.

3. Compliance and Analysis (25%)

• Ensure all communications adhere to UW-Madison policies federal regulations (e.g. FERPA/HIPAA) accessibility standards and the Colleges own guidelines.

• Monitor track and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns and provide data-driven recommendations for content optimization and strategic adjustments.

• Plans and directs unit programs and/or projects to ensure adherence to deadlines and budgets

• Identifies proposes and implements new or revised unit operational policies and procedures

• Plans writes and edits content for various internal and external stakeholders

• Develops implements and delivers communication materials through various mediums to designated audiences

• Manages the day-to-day operational unit plans to align with strategic initiatives and to meet established objectives

College of Engineering Marketing

The starting salary for the position is $75000 (but is negotiable based on experience and qualifications).

This position offers a comprehensive benefits package including generous paid time off competitively priced health/dental/vision/life insurance tax-advantaged savings accounts and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. Please review thesummary of benefitsfor more information.

• 4 years experience in communications and/or marketing with a primary focus on social media strategy and channel management and a proven track record of using social media analytics to inform strategy and report on performance.

• 2 years experience running social media accounts (Instagram YouTube LinkedIn Facebook and X) for an organization.

• Proven writing and editing skills with the capability to adapt tone style and messaging for diverse audience segments across multiple digital channels.

• Experience supervising professionals and/or students and interns.

• The willingness to create and post content and monitor multiple accounts during business and off hours.

• Experience with Adobe Creative Suite or shown ability to work with graphic designers to create or edit short videos and photographs.

• Proficiency with Microsoft 365 tools (Word Excel PowerPoint) and Microsoft Teams for project management and team communication.

• Ability to work with communicators academics and administrators to share or amplify their messages through various mediums while optimizing content for various social media platforms.

• A willingness to learn new skills and work collaboratively with varied and diverse professionals.

• Familiarity with crisis communications and issues management.

Bachelors degree required. Candidates with a background in public relations marketing strategic communications and journalism and/or communications preferred.

To apply for this position select either I am a current employee or I am not a current employee under Apply Now. You will then be prompted to upload the following:
Letter of Qualification
Resume/CV
Important: The application has only one attachment field. Upload the required documents in that field either as a single combined file (PDF preferred) or as multiple files in the same upload area.

Applicants are required to attach both a letter of qualification and resume detailing their training and experience relating to the required and preferred qualifications referenced in the position description. The application reviewers will be relying on written application materials to determine which qualified applicants will advance in the recruitment process. Applicants that do not submit all materials or do not clearly show that they meet the requirements will no longer be considered.

Selected applicants will receive an invitation to participate in phone or virtual interviews shortly after the application deadline. Those moving on to final round interviews will be invited to an in-person interview at UW-Madison.

Once finalists are identified they will be asked to provide names and contact information for at least three professional references including a current/most recent supervisor.

UW-Madison is not an E-Verify employer and therefore we cannot accept F-1 OPT STEM Extensions for employment eligibility. Please be aware that successful applicants are responsible for ensuring their continuous eligibility to work in the United States (i.e. a citizen or national of the United States a lawful permanent resident a foreign national authorized to work in the United States without the need of employer sponsorship) on or before the effective date of appointment. This position is a renewable position that will require continuous work eligibility if you are selected for this position you would have to provide proof of work authorization and eligibility to work.

Dan Roelke

Relay Access (WTRS): 7-1-1. SeeRELAYSERVICEfor further information.

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