Social Media Coordinator Social Media Specialist

About DrinkPoppi

At DrinkPoppi we believe soda can be fun flavorful and better for you. Founded with the mission of creating a modern soda experience Poppi combines bold flavors real fruit juice and prebiotic ingredients to deliver a refreshing beverage that fits todays wellness-focused lifestyle.

As we continue to grow our presence across retail digital platforms and communities nationwide we are looking for a creative and digitally driven Social Media Coordinator/Specialist to help tell our story engage our audience and strengthen Poppis position as a leading lifestyle beverage brand.

This role is ideal for someone who understands internet culture loves creating engaging content and knows how to turn brand moments into conversations that connect with consumers.

Position Overview

The Social Media Coordinator/Specialist will support Poppis social media strategy by creating engaging content managing community interactions coordinating campaigns and identifying opportunities to increase brand awareness across digital platforms.

Working closely with the Marketing Creative Influencer and Brand teams this role will help bring Poppis personality to life across Instagram TikTok Facebook LinkedIn YouTube and emerging social channels.

The ideal candidate is a creative storyteller who understands social media trends enjoys experimenting with content formats and has a passion for building authentic relationships with online communities.

Key Responsibilities

Social Media Strategy & Brand Storytelling

• Support the development and execution of DrinkPoppis social media strategy across all major platforms.
• Help translate DrinkPoppis brand mission products and culture into engaging social content.
• Maintain content calendars and coordinate daily publishing schedules.
• Identify trending conversations cultural moments and opportunities for Poppi to authentically participate.
• Ensure consistency in brand voice messaging and visual identity.

• Create engaging social-first content including:
  • TikTok videos
  • Instagram Reels
  • Stories
  • Product-focused content
  • Lifestyle content
  • Community-driven posts
  • User-generated content
  • Behind-the-scenes brand moments
• Collaborate with Creative and Marketing teams on campaign concepts and content production.
• Assist with photoshoots events influencer activations and brand experiences.
• Capture and develop content that reflects DrinkPoppis fun energetic and wellness-focused personality.

• Monitor and engage with DrinkPoppis online community across social platforms.
• Respond to comments direct messages and audience interactions with an authentic brand voice.
• Build relationships with customers creators and brand advocates.
• Identify customer insights feedback and trends to help inform future campaigns.
• Support initiatives that strengthen brand loyalty and community connection.

• Support influencer marketing initiatives and creator partnerships.
• Assist with coordinating social campaigns product launches and promotional activations.
• Help track campaign performance and identify opportunities for improvement.
• Collaborate with internal teams to ensure campaigns are executed effectively.

• Monitor social media performance and provide insights based on data.
• Track key metrics including:
  • Engagement rate
  • Reach
  • Impressions
  • Audience growth
  • Video performance
  • Campaign results
• Assist in preparing regular performance reports and recommendations.
• Use insights to improve content strategy and audience engagement.

• 13 years of experience in social media management content creation digital marketing or a related field.
• Strong understanding of platforms including TikTok Instagram Facebook LinkedIn and YouTube.
• Excellent written communication and copywriting skills.
• Ability to create engaging brand-focused content.
• Strong understanding of current social media trends and online culture.
• Excellent organizational skills with the ability to manage multiple priorities.
• Comfortable working independently while collaborating with cross-functional teams.

• Experience working with consumer brands beverage food wellness beauty lifestyle or retail companies.
• Experience creating short-form video content for TikTok and Instagram Reels.
• Experience using Canva Adobe Creative Suite CapCut or similar creative tools.
• Familiarity with social media management platforms such as Sprout Social Later Hootsuite or Buffer.
• Experience supporting influencer campaigns and creator partnerships.
• Passion for wellness lifestyle and community-focused brands.

• Creative storytelling
• Social media strategy
• Copywriting
• Community management
• Brand awareness
• Trend identification
• Content planning
• Campaign coordination
• Data analysis
• Cross-functional collaboration

Salary Range: $75000 $100000 annually
(Compensation may vary based on experience qualifications and location.)

Benefits may include:

• Medical dental and vision coverage
• Paid time off
• Company holidays
• Remote work flexibility
• Hybrid work flexibility
• Employee wellness programs
• Professional growth opportunities
• Employee product benefits
• Collaborative and creative work environment

DrinkPoppi is more than a beverage its a lifestyle brand built around flavor wellness and community. We are creating a new generation of soda by combining better-for-you ingredients with bold flavors and a brand experience consumers love.

As a Social Media Coordinator/Specialist you will have the opportunity to shape how millions of consumers experience Poppi online create meaningful conversations and contribute to the growth of one of the most exciting beverage brands in the market.

If you are creative culturally connected and passionate about building brands through social media wed love to hear from you.

Join Poppi and help us make soda exciting refreshing and better for you.