Social Media & Campaign Management Specialist

At True Brands our purpose is to help people embrace today and confidently pursue tomorrow. Thats why we provide an environment focused on openness inclusion trust and respect. True Brands is a fast-growing creativity-driven company specializing in designing and distributing high-end beverage and lifestyle products. Weve become a major contender in the growing beverage accessories gift and consumables marketplace with over 25000 customers worldwide. Our team consists of intelligent creative and driven individuals who love working together. Check out our website () to learn more about our family of brands.

We are seeking a Social Media & Campaign Management Specialist to support our ecommerce and marketing teams in bringing our family of brands to life across social media email and digital this role you will help visually represent our portfolio of brands across channels including Instagram Facebook email TikTok and TikTok Shop while supporting promotional campaigns creator partnerships and brand storytelling.

This role reports to our marketing and ecommerce leadership and works closely with our Creative and Brand teams. The ideal candidate is a creative self-starter who understands how content ecommerce and brand storytelling work together. They are comfortable jumping into a TikTok trend organizing a campaign calendar helping select products for an email and working with designers to bring a visual concept to life. They are detail-oriented collaborative and excited to help grow multiple consumer brands across social and digital channels.

This is a hybrid role based out of our office in Seattles Fremont neighborhood with in-office work Tuesday through Thursday.

Daily Responsibilities:

• Assist in planning creating scheduling and publishing social media content across platforms including Instagram TikTok Facebook and other relevant channels
• Support day-to-day content creation including short-form video product-focused posts lifestyle content reels TikToks and campaign assets
• Participate in content filming including TikTok Lives product demos behind-the-scenes content and campaign shoots
• Engage with our online community by responding to comments messages and brand mentions in a timely brand-appropriate voice
• Track social media performance and help identify opportunities to grow engagement reach and audience size
• Research trends hashtags platform updates and social best practices to keep content fresh relevant and competitive
• Monitor competitor activity and identify creative opportunities across social and digital channels
• Manage and monitor TikTok Shop content opportunities product features creator activity and campaign performance
• Research and identify social media creators for potential collaborations across our family of brands
• Assist with creator outreach product seeding campaign tracking and follow-up communication
• Support affiliate and creator campaign organization including product recommendations campaign briefs and performance reporting
• Work with marketing and ecommerce leadership to support email campaign planning promotional calendars and campaign execution
• Help determine product selection for email campaigns based on seasonality brand priorities inventory promotions and ecommerce goals
• Partner with the creative team to establish campaign visuals product stories lifestyle direction and supporting assets
• Assist with coordinating campaign details including deadlines featured products promotional messaging image needs and final asset handoff
• Review campaign performance and provide recommendations for future social and email initiatives

• 13 years of experience in social media digital marketing ecommerce marketing content creation or campaign coordination
• Strong understanding of Instagram TikTok LinkedIn and emerging social platforms
• Experience creating short-form video content filming product content or supporting social-first creative
• Interest in ecommerce lifestyle brands home entertaining barware drinkware gifting or consumer products
• Strong writing skills with the ability to adapt tone by brand and platform
• Highly organized with the ability to manage multiple campaigns deadlines and priorities at once
• Comfortable working cross-functionally with marketing ecommerce creative and brand teams
• Experience with TikTok Shop creator partnerships affiliate programs or email marketing platforms is a plus
• Basic understanding of social analytics and campaign reporting
• Familiarity with Canva Adobe Creative Suite CapCut Later Dash Hudson Klaviyo Shopify or similar tools is a plus

• Hourly: $28 to $36 per hour
• Up to 40% employee discount
• Health Dental Vision and Life Insurance 401k with employer match
• Large supplemental insurance offerings such as accidental policies and discounted pet insurance plans
• FSA General Purpose Healthcare and Dependent care
• Paid training
• Growth and development opportunities
• Excellent work/life balance
• Accrue 15 days of PTO per year
• 9 Paid Holidays per year

E-Verify

True Brands participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

To learn more about your rights and responsibilities please visit: E-Verify: Employee Rights & Responsibilities

EEOC

True Brands is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race color religion sex gender identity sexual orientation national origin age disability or any other legally protected status. We are committed to providing a diverse and inclusive workplace where all employees are respected and given equal opportunities to succeed. We believe that our differences enrich our company culture promote innovation and enable us to better serve our customers. True Brands is dedicated to creating an environment free from harassment intimidation and retaliation and we expect all employees to treat each other with respect and professionalism.