Social Intelligence Manager, CCR Social Media team

Amazon is seeking a strategic data-driven analyst to manage social listening capabilities. Reporting to the Principal Global Social Analytics Intelligence and Listening you will support the design execution and continuous improvement of social listening programs that inform Amazons communications strategy surface emerging issues in real-time and measure reputational impact across major moments.

This role sits within Amazons Global Social Media team part of Amazons communications organization Communications & Corporate Responsibility (CCR). We manage more than 35 brand and country accounts across LinkedIn Instagram Facebook TikTok and X including the main @Amazon brand handles. The role is based in Seattle or New York and is an individual contributor role.

Our social listening function exists to make CCR smarter faster and more effective. Youll support three connected workstreams:

1) Social monitoring. Reactive monitoring to identify emerging issues before they escalate plus ad hoc tracking around major events and announcements. This work is the early warning system for CCR enabling us to detect and respond to risks in real-time.

2) Real-time intelligence for communications strategy. Using social listening to identify conversation trends narrative shifts and opportunities where Amazon can authentically engage. This gives CCR a real-time read on the environment around our priorities surfacing trends and insights quickly and enabling us to participate in organic conversations.

3) Retroactive analysis of breakthrough moments. Contributing social listening insights to listening products designed for senior leadership. Helping identify the coverage thresholds and conversation patterns that predict reputational breakthrough and translating those learnings into recommendations that shape future communications.

Youll also be adept in owned social analytics analyzing performance across our global channel portfolio: tracking against annual goals building the benchmarks and metrics that define content success and turning performance data into insights that shape what and how we publish.

Key job responsibilities
Support day-to-day social listening operations across CCR including query design tagging frameworks alert thresholds and reporting cadences across global priority topics (e.g. AI sustainability workplace retail).

Build maintain and refine social listening dashboards within Amazons enterprise tools partnering with tech and engineering teams to inform future iterations of our in-house tools.

Help develop measurement frameworks that surface long-term trends sentiment shifts share of voice and key voices driving conversation around Amazon and its priorities.

Translate social data into guidance for partners helping shape creative content and business decisions.

Run rapid-turn analyses for breaking issues news cycles and reactive moments partnering with partner teams to inform engagement decisions.

Contribute to regular reporting helping present findings to senior leaders and synthesizing insights from multiple sources into clear recommendations.

Mentor colleagues and partner teams on how to use listening data and self-serve insights from shared tools.

Partner with channel leads on content optimization surfacing whats working across formats platforms and markets and translating findings into publishing and creative recommendations.

Connect owned earned and paid measurement partnering with research and paid media partners to evaluate amplification and campaign impact.

- 5 years of professional non-internship marketing experience
- Experience building measures and metrics and developing reporting solutions
- Experience delivering complex data-driven recommendations to senior leaders
- Bachelors degree in a related field (Communications Marketing Data Science Computer Science or equivalent).

- Experience in professional communications or public relations
- Familiarity with applied AI/LLMs in social listening or communications contexts (topic clustering summarization sentiment modeling).
- Experience partnering with engineering or data science teams to design or improve analytics tooling.
- Demonstrated ability to influence cross-functional stakeholders including senior comms leaders without direct authority.
- Experience managing programs across multiple time zones languages and global markets.
- Experience in large complex global organizations.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 88700.00 - 155200.00 USD annually
USA WA Seattle - 82700.00 - 141100.00 USD annually