Social Creative Strategist (Freelance)

As a Social Creative Strategist at Razorfish you will be joining our 80 person social discipline within our fast-growing Consumer & Content Experience practice.

In this role you will be embedded on-site with our client a large entertainment brand working alongside a team of over 25 people who manage organic social marketing for the brand and all its shows. As a social content publisher on the team you will be fostering and growing a vibrant online community of millions of deeply engaged fans across the clients 9 social channels on Meta Platforms TikTok YouTube and X.

This position plays a key role in translating programming strategies into creative ideas formats and content plans with a focus on talent content launch campaigns and reactive social closely with show marketing leads editorial creative production and talent teams to develop breakthrough social content strategies that elevate new and returning programming across scripted series unscripted originals documentaries and live events.

Creative Direction

• Coordinate native social content production in collaboration with talent relations and marketing teams

• Partner with publishing and production teams to develop scalable content formats launch moments reactive campaigns and fan-first creative

• Assist with copywriting and tone guidance for talent social asks post captions and channel-specific messaging

• Review and approve all social assets and post copy ensuring 100% accuracy prior to publishing

Social Strategy

• Support social content development and strategy for an entertainment platform especially during title launches trailer drops and major cultural moments

• Develop content briefs social calendars and creative outlines contributing to concepts that are timely platform-native and fandom-friendly

• Identify creative opportunities to leverage talent and partners to create moments that will excite and engage fans and subscribers

• Monitor social trends and audience behaviors flagging insights and creative opportunities that align with programming priorities

• Pitch innovative ideas for expanding social promotions across emerging platforms that may go beyond traditional marketing

• Assist in launching new social handles and growing current ones

• Be aware and accountable for engagement/growth goals campaign performance content reach and optimization strategies

Collaboration Communication

• Collaborate with cross-functional stakeholders including Marketing Talent Relations Programming Innovation and Platform to ensure cohesive messaging across touchpoints

• Light community management interacting with audiences across social accounts identifying opportunities for cross-pollination of community engagement tactics

• Maintain a flexible schedule including availability for occasional nights and weekends to support various initiatives

• 2-4 years of experience in social media brand marketing or content strategy ideally within entertainment media or agency settings

• Strong understanding of social platforms formats and fan behavior especially TikTok Instagram YouTube Shorts and X

• Experience developing or managing content development creative briefs or production timelines

• Familiarity with talent workflows and how to tailor content for IP and celebrity-driven campaigns

• Strategic thinker with a creative POV trend fluency and a passion for fandom storytelling and culture

• Familiarity using social media publishing and analytics tools such as ListenFirst Sprout Sprinklr Airtable Asana etc.

Not Needed But Nice to Have:

• Prior experience with entertainment brands

• A knack for writing clever on-brand social copy

• Experience with tools like Adobe Creative Suite

• Comfort working across multiple stakeholders in fast-paced campaign-heavy environments