Social & Brand Strategist (Hybrid)

Social & Brand Strategist (Hybrid - 3 days onsite per week)

Overview:

Weedmaps is seeking a Social & Brand Strategist to shape the companys social editorial and audience engagement strategy. This role sits at the intersection of culture audience insight social behavior creative strategy and editorial programming. The Social & Brand Strategist identifies emerging trends audience tensions platform behaviors and white-space opportunities that evolve into creative campaigns editorial themes and culturally relevant storytelling initiatives.

The impact youll make:

• Monitor platform trends creator ecosystems internet culture and audience behaviors.
• Identify cultural opportunities that can evolve into campaigns social content and editorial programming.
• Translate audience insight into actionable strategic recommendations.
• Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity.
• Partner with Creative Leadership to evolve strategic insights into campaign platforms.
• Collaborate with Editorial and Social teams on content calendars recurring franchises and creator programming.
• Connect Learn The Feed social lifecycle and creator content into a cohesive content ecosystem.
• Analyze audience engagement and content performance.
• Identify repeatable content frameworks and scalable creative systems.
• Share audience learnings across Creative Editorial Lifecycle Product Marketing and Growth teams.

What youve accomplished:

• 7 years in social strategy creative strategy content strategy editorial strategy or brand marketing.
• Experience developing platform-native content strategies.
• Strong understanding of creator ecosystems internet culture and audience behavior.
• Experience developing audience-driven creative briefs and campaigns.

Bonus points:

• Strong editorial instincts.
• Exceptional presentation and communication skills.
• Deep knowledge of cannabis culture and creator communities.
• Experience working in highly collaborative cross-functional environments.

The base pay range for this position is $130000 - $151125 per year and a competitive bonus

2026 US Benefits for Full Time Regular Employees:

• Physical Health (Medical Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life Voluntary Life and AD&D Insurance options
• Supplemental voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical Dependent Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO paid sick leave and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Why Work at Weedmaps

Life at Weedmaps means innovation and heart. Come join us if you care about the plant the people who love it and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed and the community that supports it.

You too can have a hand in shaping the industrys future; ready to roll with us

See how weve grownour journey leadership team and whats next at Weedmaps:

Founded in 2008 weve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency education and community has set us apart and today we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

Freedom to choose. Freedom to access. Freedom to enjoy.

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn Telegram and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts but in the meantime please be mindful of the following:

• Our recruiters will always communicate with candidates through an @ email address.

• CORRECT:

• INCORRECT:

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply interview or work for Weedmaps.

• If you are interested in a role at Weedmaps please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race such as hair texture and protective hairstyles) religion and religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression age military status veteran status uniformed service member status sexual orientation transgender identity citizenship status pregnancy or any other consideration made unlawful by federal state or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws unless the accommodation presents undue hardship. Please email us at peopleoperations at if you would like to confidentially discuss a potential accommodation during the interview process.