Social and Digital Media Specialist
Job Summary
- Health insurance
- Opportunity for advancement
- Vision insurance
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Tuition assistance
Social & Digital Media Specialist
- Content Calendars: Develop and manage monthly content calendars across platforms like Instagram LinkedIn TikTok Facebook and X (formerly Twitter).
- Community Management: Monitor channels respond to comments and messages and foster active engaged brand communities.
- Copywriting & Creative: Write compelling on-brand captions and collaborate with the design team (or use tools like Canva) to create engaging visuals and short-form video.
- Campaign Execution: Set up manage and optimize paid media campaigns (Meta Ads Manager LinkedIn Campaign Manager TikTok Ads Google Adwords Programmatic Digital platforms).
- Budget Management: Oversee ad budgets targeting and A/B testing to maximize Return on Ad Spend (ROAS).
- Performance Tracking: Monitor daily weekly and monthly campaign metrics using native analytics and tools like Google Analytics.
- Reporting: Compile clear client-friendly reports that highlight KPIs (Key Performance Indicators) campaign successes and areas for improvement.
- Stay ahead of the curve on algorithm updates emerging platforms and digital marketing trends to keep client strategies innovative.
- Experience: 24 years of experience in social media management and digital marketing.
- Platform Mastery: Deep understanding of digital media Meta LinkedIn TikTok Pinterest and X.
- Tool Proficiency: Familiarity with social media scheduling and management tools (e.g. Hootsuite) and basic design software (Canva).
- Analytical Mindset: Strong ability to interpret data from Google Analytics and social/digital native dashboards to adjust strategies.
- Communication: Exceptional written and verbal communication skills with a keen eye for detail and grammar.
- Time Management: Ability to juggle multiple client accounts meet tight deadlines and work in a fast-paced environment.
Required Experience:
IC
About Company
Romph & Pou Agency We are an established integrated marketing agency with offices in Shreveport, Louisiana; Tyler, Texas; and Baton Rouge, Louisiana. We offer a comprehensive range of services with a high level of specialization in gaming and retail marketing. Co-owned by Jeffrey Romp ... View more