Snr. GTM Lead, Twitch Ads, Twitch Ads

Twitch is the worlds largest live streaming service with global communities built around gaming entertainment music sports cooking and more. It is where thousands of communities come together for whatever every day. Twitch offers brands the opportunity to reach uniquely engaged audiences through Video Audio Display advertising and through custom content integration and sponsorships.

We start with the customer and work backwards in everything we do including in advertising. We believe that advertising when done well enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The programs we deliver to advertisers enable them to build a unique connection with consumers from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek an individual contributor to join the Global Go-To-Market (GTM) team for the Twitch Ads organization within Amazon. This role will report directly to the Director Global GTM and Brand Safety and play an intrinsic part in developing the unified go-to-market strategy and strategic execution for advertising solutions across Twitch propelling us to be the top tier solution in live video advertising.

Key job responsibilities
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization bringing innovation and growing adoption of particular he/she will:
Drive the vision for the Twitch Ads value proposition programs planning and packaging solutions to grow our GTM approach and across all Amazon Ads video properties.
Develop the end-to-end strategy for positioning and planning of Twitchs ad offerings alongside sales product sponsorships strategy peers and One Amazon using customer insights and macro and micro trends
Partner with Product Sponsorships Ads & Twitch Marketing on Sales and Marketing narratives and lead initiatives for teams to leverage as part of the narrative and story.
Create the B2B strategy from a global lens and work with each region to bar raise efforts in localizing for their countries.
Contribute to the US Agency Upfront process for Amazon as well as all similar annual processes as they relate to Video.
Drive sales enablement of both current and new products & capabilities.
Build and measure customer obsessed content across channels specific to Twitch
Execute small advertiser focused events and strategize on booth activations for both 1P and 3P events
Deliver scaleable lead generation programs driving new business acquisition utilizing website blog and email channels



A day in the life
No two days look the same.

You start your morning reviewing the ad trades and looking out for trends and cultural moments that are intrinsic to the Twitch audience spotting a standout result from an initiative you launched a month ago that becomes your teams win story of the week. By mid-morning youre in a cross-functional sync with the Twitch Marketing Comms and Amazon Ads event teams shaping a data backed narrative for an upcoming speaking event for one of Twitch Ads leaders and are juggling how the in-person activation at that same event will come to life in partnership with an events production team.

Upfront season means your afternoons are spent pressure-testing the Twitch pitch crafting a story that leads with the hard-to-reach 1834 audience Twitch uniquely owns and positioning the platform as a distinct premium offering alongside Amazons broader video portfolio.

Between meetings youre walking through objection handling on competitive positioning against other video properties. Later your team surfaces a recurring theme from advertiser conversations: measurement gaps. You draft a product ask and add it to next weeks roadmap review.

You close the day reviewing a draft from a GTM team member; adding feedback making connections and setting them up for success. The Upfront deck ships tomorrow. Youre ready.

About the team
Twitch is one of the more unique publishers. Our team is the single-threaded leader on all Twitch ad products countries and ad customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.

- 5 years of professional or military experience
- 5 years of developing negotiating and executing business agreements experience
- Bachelors degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams building processes and coordinating release schedules

- Experience interpreting data and making business recommendations
- Experience identifying negotiating and executing complex legal agreements

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Santa Monica - 147900.00 - 200100.00 USD annually
USA NY New York - 162700.00 - 220200.00 USD annually