Senior Web ExperienceOperations Manager

Position Overview

Citrix isseekinga highly motivated Senior Web Experience Manager to own the execution optimization and governance of the digital experience. This role sits within Marketing and serves as the bridge between business stakeholders Product Marketing Campaigns IT and agency partners to ensure the website supports business growth customer engagement and AI citations & visibility.

The ideal candidate is a hands-on digital professional who can balance execution with strategic thinking. You willbe responsible forplanning building publishing andoptimizingweb experiences while ensuring consistency quality and adherence to governance standards across the Citrix digital ecosystem.

Note: This is not a software development role. It is a business-focused digital experience role responsible for turning marketing requirements into high-quality web experiences that drive measurable outcomes.

What Youll Do

Website Experience Management

• Own the day-to-day execution of website updates landing pages campaign destinations promotional content and business-critical web experiences.

• Build edit and publish content within Adobe Experience Manager (AEM) and related digital platforms.

• Ensure all web experiences align with brand messaging accessibility and user experience standards.

• Partner with Product Marketing Content Strategist Campaign Marketing Partner Marketing ABM and Corporate Communications teams to support business priorities.

Digital Governance & Operations

• Manage web governance processes publishing workflows approval processes and content standards.

• Ensure consistency across templates content types navigation structures and user journeys.

• Maintain quality assurance standards and coordinate user acceptance testing (UAT) before publication.

• Manage website backlog intake processes and prioritization in partnership with stakeholders.

Optimization & Analytics

• Analyze website performance using GA4 and related analytics platforms.

• Identifyopportunities to improve engagement user journeys AI citations and content effectiveness.

• Develop actionable recommendations based on customer behavior and performance insights.

• Work with agencies to trackreportand improve LLM/AI visibility and close the feedback loop with content teams and product marketing.

Cross-Functional Collaboration

• Serve as Marketings primary liaison for website-related initiatives.

• Partner closely with IT teams responsible for platform infrastructure integrations templates and technical architecture.

• Coordinate with external agencies and vendors to deliver enhancements fixes and optimization initiatives.

• Facilitate alignment between stakeholders while driving projects to completion.

SEO/GEO & Content Discoverability

• Support SEO/GEO best practices across site content metadata taxonomy redirects and content structure.

• Partner with content creators to improve discoverability and customer engagement.

• Monitor site health and collaborate with technical teams on SEO/GEO enhancements.

What Success Looks Like

• Improve Marketings speed-to-publish fornew contentand campaigns.

• Establish scalable governance and publishing processes.

• Improve website engagement and citation performance.

• Enhance the quality and consistency of the experience.

• Create stronger alignment between Marketing IT and agency partners.

• Deliver measurable improvements in user experience and operational efficiency.

Required Qualifications

• 8 years of experience managing enterprise websites or digital experiences.

• Experience working within Adobe Experience Manager (AEM) or similar CMS platforms.

• Strong understanding of website publishing workflows and content governance.

• Experience supporting demand generation campaign marketing or digital marketing programs.

• Working knowledge of SEO principles and website optimization.

• Experience with analytics platforms such as Google Analytics 4.

• Strong project management and stakeholder management skills.

• Excellent communication and organizational skills.

• Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications

• Experience supporting large enterprise B2B technology organizations.

• Experience working with global websites

• Familiarity with HTML CSS and basic web troubleshooting.

• Experience managing agency relationships and digital vendors.

• Experience using Click-up Jira or similar project management tools.

• Understanding ofUX principles and customer journey design.

• Experience supporting website migrations redesigns or digital transformation initiatives.

Why This Role Matters

Citrix is undergoing a significant evolution of its digital ecosystem. As Senior Digital Experience Manager you will help shape how customers partners and influencers experience the Citrix brand online. You willbe responsible forturning strategy into execution while ensuring the websiteremainsa powerful engine for growth engagement and customer success.