Senior Web Engineer – Growth & Activation, Firefly Board

Our Company

Changing the world through digital experiences is what Adobe is all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps transforming how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Opportunity

Were seeking an outstanding Web Engineer to join Adobes Firefly Boards team within the Firefly Generative AI organization. You will play a critical role in shaping the activation onboarding and core user experience of Firefly Boards helping creators quickly realize value from their very first session.
As part of a highly collaborative team spanning engineering design product and research you will build experiences that guide users from discovery to creation making it effortless to bring content onto the canvas interact with powerful creative workflows and take meaningful next steps. Your work will directly influence user activation engagement and retention as Firefly Boards scales to become a flagship creative experience within Adobes AI ecosystem.
You will partner closely with product and design leaders to simplify onboarding flows reduce friction in creative workflows surface the platforms most valuable capabilities and create experiences that help users unlock the full potential of multi-modal AI.

About Firefly Boards

Firefly Boards is Adobes infinite collaborative multi-asset creative canvas designed for ideation exploration and content development. Unlike traditional linear creative workflows Boards brings together images videos text AI-generated content and creative assets in a shared workspace where ideas can evolve naturally and collaboratively.
Firefly Boards enables creators and teams to organize generate remix iterate and develop concepts across multiple media types in a single environment. Deeply connected to the Adobe Firefly ecosystem Boards serves as the central place where creative assets come together empowering users to move seamlessly from inspiration to execution.

What Youll Impact

Drive user activation by building onboarding and first-use experiences that
help creators quickly realize value.

Design and implement workflows that simplify bringing content and assets
onto the canvas.
Develop experiences that showcase the platforms most valuable and
engaging capabilities.
Build intuitive multi-asset creative workflows spanning images videos
text and AI-generated content.
Partner closely with product and design teams to experiment measure
and optimize user engagement.
Improve performance scalability and reliability of a collaborative real-
time creative platform.
Contribute to the evolution of Adobes next-generation AI-powered creative
experiences.

Ideal Qualifications

Bachelors degree or equivalent experience in Computer Science

Significant experience building production web applications with
meaningful ownership of user-facing experiences youve shipped and
operated Proficient in TypeScript and JavaScript with strong front-end skills: a
modern declarative UI framework (React Lit Vue) CSS
Track record of building and shipping experiments: A/B tests feature flags
staged rollouts and the instrumentation behind them.
Comfortable using engagement and funnel data to drive decisions:
instrumenting flows to answer the questions that matter then acting on
what comes back rather than shipping and moving on Experience building onboarding activation or first-use experiences or
comparable work where reducing friction and time-to-value was the goal

Partners closely with product and design to move a metric not just deliver
a spec. History of writing clean testable code and building components that other engineers extend

Preferred Qualifications
Experience with creative media or asset-heavy applications (image video
multimedia)
Familiarity with agentic or AI-powered workflows or building user
experiences on top of LLMs
Experience with growth or activation work specifically: onboarding
funnels conversion retention
Experience with real-time collaborative or multiplayer applications
Experience improving performance and perceived performance of a user-
facing app

#FireflyBoards
Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this position is $$286600 annually. Pay within this range varies by work location and may also depend on job-related knowledge skills and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC
base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chanceordinances.

Adobe is proud to be an Equal Employment Opportunity and affirmative action
employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law. Learn aims to make accessible to any and all users. If you have a disability or
special need that requires accommodation to navigate our website or complete the application process email or call . Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies not recruit or hire
each others employees.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process email or call 1 .

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work your application may not move forward in the process.

At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.