Senior Vice President, Commercial Strategy & Marketing

The Senior Vice President Commercial Strategy & Marketing is a newly created senior executive role within the Windows & Doors Business Unit designed to consolidate and elevate the commercial engine of the organization. This leader will be accountable for defining and executing a comprehensive go-to-market strategy with a portfolio of leading residential window brands and delivering an exceptional customer experience that drives above-market growth.

The SVP will lead three core functional teams - Marketing (Channel Marketing & Sales Enablement) National Accounts & Business Development and Sales Operations (including Customer Service Field Service and Warranty) - creating an integrated high-performing commercial organization. As a senior executive this individual will serve as a key member of the Windows & Doors Business Unit Leadership Team and will lead through both direct authority and cross-functional influence.

Marketing - Channel Strategy & Sales Enablement

• Lead the marketing function with emphasis on channel marketing & sales enablement across diverse customer types and geographic regions.
• Partner closely with Sales Product Management Operations and Finance to ensure alignment between product strategy channel execution and commercial outcomes.
• Establish a market intelligence capability that monitors competitive activity customer trends channel dynamics and emerging market opportunities to inform strategic decision-making.
• Oversee development of value-driving marketing programs that increase brand preference generate demand and support channel partners.
• Establish measurement frameworks to evaluate marketing ROI and continuously optimize program investment.
• Responsible for revenue-driving go-to-market strategies including strategic account planning promotions partnerships trade marketing and market development fund investments to accelerate growth.
• Drive customer acquisition engagement and retention through contractor programs brand investments loyalty initiatives conversion strategies and account-based marketing plans.
• Enable sales and partner success through targeted sales enablement territory growth planning and alignment with brand marketing to maximize commercial performance.

Go-to-Market Strategy & Customer Value Proposition

• Develop own and continuously refine the business units go-to-market strategy including segmentation targeting and channel mix.
• Define and articulate a compelling customer value proposition that differentiates the business in the marketplace and resonates across customer segments and regions.
• Drive above-market revenue growth by identifying and capturing new commercial opportunities white space and adjacent markets.
• Lead commercial transformation initiatives that improve sales effectiveness customer acquisition channel productivity and organizational capability.
• Establish NPS and customer satisfaction as core operational metrics embedding them into team cadences and strategic decision-making
• Lead strategic planning cycles with a rigorous data-driven approach that connects commercial initiatives to financial outcomes.
• Oversee the national accounts portfolio ensuring disciplined account management executive-level customer relationships and consistent delivery against growth targets.

Sales Operations Customer Experience Field Service & Warranty

• Provide strategic oversight of Sales Operations including the customer experience field service and warranty functions ensuring operational excellence and seamless customer experiences. This team reports into a VP Commercial Operations.
• Define and monitor service-level standards and KPIs that drive customer satisfaction and retention.
• Identify and eliminate operational friction across the customer journey from initial inquiry through post-sale support and warranty fulfillment.
• Partner with supply chain product and finance functions to align service delivery capabilities with commercial commitments.
• Provide leadership oversight of the Quote & Order system (AccuQuote) ensuring it supports speed accuracy and a frictionless buying experience for customers.
• Leverage system capabilities and data to improve commercial team productivity and customer insight

Leadership Team Building & Talent Development

• Build develop and inspire high-performing teams across all functional areas establishing a culture of accountability collaboration and continuous improvement.
• Lead through influence across functions not directly in the reporting structure (e.g. Product Finance Supply Chain IT) to align the organization behind commercial priorities.
• Serve as an active member of the business unit senior leadership team contributing to enterprise-wide strategic priorities beyond the commercial function.

Qualifications :

Experience

• 15 years of progressive leadership experience in marketing sales and/or commercial strategy roles with a minimum of 5 years at the VP level or above.
• Demonstrated experience leading integrated commercial functions including sales marketing customer experience business development and/or commercial operations within a building products or similarly complex B2B environment.
• Proven experience shaping business strategy and influencing P&L performance through commercial pricing channel and customer growth initiatives.
• Proven track record of driving above-market revenue growth while simultaneously achieving high customer satisfaction scores (NPS or equivalent).
• Experience building and leading high-performing multi-functional commercial organizations of significant scale.
• Extensive experience leading through influence in a matrixed organization across functions such as Finance Operations Supply Chain and Product.

Skills & Competencies

• Enterprise Leadership & Collaboration: Demonstrates an enterprise-first mindset consistently prioritizing business unit and company outcomes over functional interests.
• Strategic Thinking: Ability to synthesize market dynamics competitive intelligence and internal capabilities into a clear actionable commercial strategy
• Results Orientation & Bias for Action: Focuses leadership discussions on outcomes decisions risks and priorities rather than becoming mired in operational detail.
• Financial Acumen: Strong command of P&L management commercial investment analysis pricing economics and translating strategy into financial outcomes
• Analytical Rigor: Comfort with data-driven decision-making and ability to establish and use performance metrics to drive accountability and continuous improvement
• People Leadership: Proven ability to attract develop and retain top talent and build cultures of high performance
• Change Leadership: Track record of successfully driving organizational change building new capabilities and leading teams through ambiguity with resilience accountability and a focus on forward-looking solutions.

Education

• Bachelors degree in Business Marketing or a related field required
• MBA or advanced degree strongly preferred

Additional Information :

Why work for Cornerstone Building Brands

Our teams are at the heart of our purpose to positively contribute to the communities where we live work and play. Full-time* team members receive** medical dental and vision benefits starting day 1. Other benefits include PTO paid holidays FSA life insurance LTD STD 401k EAP discount programs tuition reimbursement training and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.

*Full-time is defined as regularly working 30 hours per week. **Union programs may vary depending on the collective bargaining agreement.

All your information will be kept confidential according to EEO guidelines.

Why work for Cornerstone Building Brands 

Our teams are at the heart of our purpose to positively contribute to the communities where we live work and play. Full-time* team members receive** medical dental and vision benefits starting day 1. Other benefits include PTO paid holidays FSA life insurance LTD STD 401k EAP discount programs tuition reimbursement training and professional development. 

*Full-time is defined as regularly working 30 hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer. 

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age pregnancy genetic information disability or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If youd like to view a copy of the companys affirmative action plan for protected veterans or individuals with disabilities or policy statement please contact Human Resources at or If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application please contact Human Resources at or This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes such as following up on an application or technical issues not related to a disability will not receive a response.

All your information will be kept confidential according to EEO guidelines.

California Consumer Privacy Act (CCPA) of 2018

 

Must be at least 18 years of age to apply.

Note to External Recruiters

Cornerstone Building Brands does not accept unsolicited resumes and will not pay fees for any candidate submissions that were not expressly authorized.

Notice of Recruitment Fraud

We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for some cases job-seekers are being contacted directly both by phone and other instances these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.

Remote Work :

No

Employment Type :

Full-time