Senior Staff Product Marketing Specialist

Key responsibilities: 

Customer discovery and market insight: Build direct relationships with priority U.S. customers distributors ecosystem partners and regional teams; uncover unmet needs decision criteria price thresholds platform schedules supply expectations and software requirements. 

Product definition: Translate validated needs into market requirements documents value propositions product specifications and platform/derivative recommendations spanning silicon software tools kits security and ecosystem assets. 

RX and RA portfolio roadmap: Shape roadmap and lifecycle choices across RX200 RX600 RX700 RA4 and RA6 for general-purpose low-power motor-control connectivity HMI and application-specific opportunities; define where reuse migration derivatives process changes or new silicon create the strongest customer and business value. 

Business case ownership: Develop volume ASP revenue margin investment and risk assumptions; align stakeholders on target customers design-win funnel market window and success criteria before gate approval. 

Competitive strategy: Maintain fact-based benchmarking against global and local MCU competitors including portfolio performance power security ecosystem quality supply and price; convert insights into clear win themes and trade-offs. 

Cross-functional leadership: Drive alignment with Engineering PMO Product Marketing Regional Marketing Sales FAE Operations Quality and Finance; resolve requirement conflicts and keep customer commitments synchronized with feasible execution. 

Early customer engagement: Secure lead customers manage pre-NPI technical/commercial alignment capture feedback on samples and collateral and close requirement gaps before mass-production decisions. 

NPI and lifecycle execution: Guide launch readiness pricing logic fighting guides training and product collateral; monitor adoption and business-case delivery; coordinate technical updates product changes and discontinuation communication when required. 

Near-term priorities: 

Validate U.S. customer requirements and business cases for the next generation of RX200 RX600 RX700 RA4 and RA6 products prioritizing performance power memory package connectivity security cost supply resilience and time-to-market gaps. 

Expand the U.S. customer and channel pipeline across industrial automation building automation HVAC motor control energy infrastructure smart metering IoT medical consumer and secure connected applications. 

Define a clear RX-versus-RA segmentation migration and coexistence story across performance tiers that enables Sales and customers to select the right platform and protects the installed base while creating pathways to new products. 

Create competitive must-win requirements and a quantified product value proposition for each proposed roadmap item. 

Qualifications :

Bachelors or Masters degree in electrical engineering electronics computer engineering embedded systems or a related discipline. 

Experience in MCU product definition  system architecture applications engineering or technical marketing. 

Strong knowledge of 32-bit MCU architectures and embedded-system trade-offs including CPU memory analog/mixed-signal low power connectivity security packages process technology software and development tools. 

Demonstrated ability to conduct customer discovery and convert ambiguous needs into prioritized testable product requirements. 

Experience building product business cases and influencing cross-functional decisions without direct authority. 

Understanding of U.S. customer engagement regional market dynamics distribution and channel models competitive positioning pricing pressure and long product-lifecycle requirements. 

Professional fluency in English with strong written presentation executive-communication and negotiation skills. 

Ability to travel regularly to customer and internal sites across the United States and collaborate effectively across Americas Japan and global time zones. 

Strong cross-cultural communication skills with the ability to work closely and effectively with Japanese teams demonstrating cultural awareness patience and relationship-building capabilities. 

Preferred qualifications: 

Hands-on familiarity with Renesas RA and/or RX MCUs especially RX200 RX600 RX700 RA4 and RA6 devices and their development ecosystems. 

Experience with home appliances motor/inverter control industrial automation building automation HMI metering or IoT applications. 

Knowledge of Arm Cortex-M and proprietary MCU architectures embedded security capacitive touch real-time control and functional-safety considerations. 

Experience through the full product lifecycle: concept MRD business case gate approval development NPI customer qualification ramp and lifecycle management. 

Established network with U.S. OEMs distributors engineering teams design houses technology partners or industry ecosystems. 

Success measures: 

Quality and timeliness of customer-validated MRDs and product proposals. 

Roadmap decisions supported by clear customer evidence competitive differentiation and executable business cases. 

Lead-customer engagement pre-NPI commitments and healthy design-win pipeline for priority products. 

On-time gate readiness and closure of critical requirement cost and ecosystem gaps. 

Product adoption revenue margin and customer satisfaction versus the approved business case. 

Clear regional-to-global communication and strong stakeholder alignment. 

Additional Information :

Additional location for consideration - San Jose CA

The expected annual pay range for this position is $180000- $220000. This position is also eligible for bonus opportunities. Please note that final offer amount will be dependent on geographic location applicable experience and skillset of the candidate.

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. With a global team of over 21000 engineers and problem solvers in more than 30 countries we offer the opportunity to work on worldleading technology for Automotive Industrial Infrastructure and IoT shaping a safer healthier greener and smarter future.

At Renesas TAGIE is our culture grounded in being Transparent Agile Global Innovative and Entrepreneurial. It shapes how we work grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.

Remote Work :

No

Employment Type :

Full-time