Senior Program Manager, Cloud Sales Center

The AWS Cloud Sales Center (CSC) generates over $11B in annual pipeline serving 75000 customers through a CSR-led direct sales model. Partners exist across the ecosystem but co-sell motions operate need increased consistency and coordinated governance to function as a revenue lever at scale.

We are hiring a Senior Program Manager to own the partner campaign and incentive engine for the CSCs PTM SMB and Enterprise segments. This leader will design execute inspect and scale campaigns that drive bottom-line financial impact through structured partner activation. You will own the campaign calendar and full lifecycle for your segments build playbooks that give partners defined direction and clear accountability metrics and connect every campaign to measurable pipeline and revenue outcomes. You will also own and scale the CSCs seller incentive and recognition programs. Your job is to make campaigns and incentives work as the primary levers in a scale model designed to move hundreds of accounts and motivate hundreds of sellers without requiring one-to-one attention.

Success means campaigns generate measurable pipeline and revenue partners operate within a structured accountability framework sellers are incentivized toward behaviors that build the scale model and the partner engagement cost-to-serve decreases while coverage and attribution increase.

Key job responsibilities
Campaign Design & Execution
Design and execute partner engagement campaigns across PTM SMB and Enterprise segments including product campaigns partner activation sprints and revenue-driving engagement plays
Build campaign playbooks that give partners defined direction structured campaign access and clear accountability metrics for products services or segment-specific objectives
Own and maintain the campaign calendar with a rolling view of what is running at what stage and what is coming next
Coordinate partner campaign cadence across segments adapting for segment-specific partner motions while maintaining coherence with CA and Startup campaign peers
Design campaigns purpose-built for Scale: one-to-many plays partner-leveraged motions and templatized sprint models that can be deployed quarterly with minimal overhead
Financial Impact & Measurement
Inspect every campaign against bottom-line financial outcomes: pipeline generated revenue attributed cost of engagement versus return and conversion lift
Use inspection tools and dashboards to measure campaign performance and deliver campaign attribution reports connecting investment to activity to pipeline to revenue
Track partner stall rates red-flag indicators and escalate underperforming partners per the accountability framework
Partner Coordination & Enablement
Serve as the operational point of contact for partner campaigns with PTM leaders and Partner GTM Strategy teams
Manage the partner problems backlog surfaced through partner feedback and research routing issues to resolution owners and tracking closure
Scale Model Design
Build repeatable sprint models that can be templatized and deployed quarterly across segments
Reduce partner engagement cost-to-serve while increasing coverage and revenue attribution
Initiatives & Recognition Programs
Design targeted incentive programs within the existing AWS platform that meet compliance requirements and drive incremental uplift against defined baselines
Connect initiatives directly to the campaign calendar so incentive programs reinforce the behaviors campaigns are designed to produce
Manage initiatives intake from segment leaders ensuring programs do not proliferate without measurement
Track ROI and measure correlation between recognition programs campaign engagement and financial lift


A day in the life
You start the morning reviewing your campaign calendar and checking attribution data from last weeks partner activation sprint in SMB. The numbers show a 12% pipeline lift versus the control group so you flag it for scale and draft a brief for the next LT review. Mid-morning you join a sync with other Campaign PMs to share playbook updates and align on a cross-CSC product campaign launching next month. After lunch you work with the Sr. Product Manager to inspect partner performance dashboards and identify two partners whose stall rates have exceeded the red-flag threshold. You draft the escalation and route it through the accountability framework. Late afternoon you finalize the design for a new awards initiative tied to Q3s Bedrock adoption campaign ensuring it meets Gifts Policy compliance requirements and connects seller incentives to the specific partner behaviors you need.

- 5 years of program or project management experience
- Experience using data and metrics to determine and drive improvements
- Experience owning program strategy end to end delivery and communicating results to senior leadership
- Experience with partner sales and/or alliance development in the software/technology industry
- Experience aggregating and analyzing internal and external campaign metrics to assess performance drivers and identify insights

- 3 years of cloud based solution (AWS or equivalent) system network and operating system experience or AWS Professional level certification
- Experience building and growing relationships with internal and external partners
- Experience building executing and scaling cross-functional programs or advertising campaigns from concept to completion

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at TX Austin - 115600.00 - 160000.00 USD annually
USA VA Arlington - 115600.00 - 160000.00 USD annually
USA WA Seattle - 115600.00 - 160000.00 USD annually