Senior Product Marketing Manager, Developer & AI Demo Experiences

About the role

This role is for a builder. Not someone who briefs builders not someone who reviews builds. Someone who opens the IDE writes the code wires up the model and ships the demo.

Were hiring a Senior Product Marketing Manager to represent the professional developer (pro dev) experience and the AI story that runs through it. Our most credible audience is also our toughest one: developers can tell in ten seconds whether the person on stage has actually built the thing. You will have built the thing.

Youll create demos that show what a real developer can do on the platform especially with AI in the loop: agents model integration code generation and the workflows that emerge when those pieces come together. Youll also own the data and analytics story including Workflow Data Fabric because AI is only as good as the data underneath it and developers know that better than anyone.

What youll do

• Build like a developer. Write the code. Use the APIs SDKs and CLIs the way a customer would. Hit the same friction they hit and turn that into both a better demo and better product feedback.
• Own the AI narrative. Build and tell the story of AI on the platform: agentic workflows model integration AI assisted development and the practical outcomes developers actually care about.
• Own data and analytics. Take the data and analytics story including Workflow Data Fabric from concept to demo to reusable asset. Show how data grounds the AI and powers the workflow.
• Deliver the moment. Drive developer facing demos for keynotes launches developer events and roadshows. Scope early build against hard dates rehearse until its clean.
• Scale it. Turn each demo into evergreen assets: reference implementations sample repos recorded walkthroughs and enablement content that developers and the field can pick up on their own.
• Speak to developers as one of them. Present on stage on camera and in technical forums with the credibility that only comes from having built it yourself.
• Partner across the org. Work with Product Engineering Developer Relations PMM and creative teams to align on message sequence and whats genuinely shippable by the date.

Qualifications :

What you bring

• 6 years spanning software development and technical marketing developer relations solution engineering or product marketing. Time as an actual engineer is strongly preferred.
• Real coding ability. You are fluent in at least one modern language and comfortable in APIs SDKs Git and the command line. You can build a working prototype without help.
• Hands on experience with AI development: LLM APIs agent frameworks prompt engineering RAG evals or AI assisted coding tools. Youve shipped something with them not just read about them.
• Working knowledge of data and analytics: data integration virtualization pipelines and reporting. Willingness to go deep on Workflow Data Fabric.
• Strong storytelling instincts. You can take a genuinely technical build and make it land for developers without dumbing it down and for executives without losing them.
• Experience delivering under event pressure and shipping against an immovable date.
• Excellent written and verbal communication on stage and on the page.
• Comfort with ambiguity. You drive clarity rather than wait for it.

Nice to have

• ServiceNow platform experience or experience on a comparable enterprise platforms developer program.
• Open source contributions a public portfolio or a technical blog / channel.
• Prior experience on a demo evangelism or developer advocacy team.
• Video production or design sensibility.

Why this role

Youll be the developer voice in the room and the person who proves the platform works by building on it in public. High visibility real creative latitude and the rare marketing role where writing code is the job not a hobby.

FD21

For positions in this location we offer a base pay of $165500 - $289600 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin age disability gender identity  veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time