Senior Product Manager, IQVIA Digital

IQVIA Digital powers exceptional brand experiences delivering innovative solutions based on a customer-first insights-driven and integrated omnichannel provide authenticated privacy-enhanced data and analytics innovative fit-for-purpose healthcare technology and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data advanced analytics technology solutions and clinical research services for the life sciences industry. Learn more at

The Product Team is responsible for defining and executing the vision strategy and roadmap for IQVIA Digitals portfolio of data technology and media solutions. Through close partnership with clients and cross-functional collaboration with Go-to-Market Technology Data Management and Operations teams the team translates market insights and customer needs into innovative scalable products. Built upon IQVIAs industry-leading healthcare data assets and privacy-by-design foundation these solutions deliver differentiated value to clients drive business growth and advance IQVIA Digitals leadership in the healthcare marketing ecosystem.

We are seeking a strategic andanalytically-mindedSr Manager of Measurement Product tosupport the development and evolution of our measurement product portfolio. This role focuses on defining advancing and championing the product capabilities that power our DTC and HCP media measurement solutions for pharmaceutical marketers spanning multiscreen TV digital and social channels.

The ideal candidate bringsa strong foundation in media measurement experience working with complex data ecosystems and a track record of translating market needs into scalable product solutions. You will collaborate closely with Media Partnerships Sales leadersAdvanced Analytics Engineering and Client teams to ensure our measurement products are rigorous differentiated and aligned with evolving client and market needs.This individualwill play a key role in identifying gaps in our current offeringssupporting go-to-market execution and deepening the partnerships and data connectivity required to achieve our growth strategy.

Key Responsibilities:

Define and advance product capabilities supportingmeasurementacross the evolving media landscape (multiscreen TV digital social printchannels etc.) for pharmaceutical clients and marketers

Support go-to-market strategy for measurement products collaborating with Marketing and Sales to develop positioning messaging case studies and launch materials that clearly articulate product value

Develop compelling product narratives and insights-driven storytelling that help internal teams and clients understand the so what behind our measurement capabilities

Partner with Analytics teams to surface and package insights that demonstrate product effectiveness inform client conversations and support thought leadership

Navigate the complex data privacy identity and regulatory landscape affecting healthcare media measurement ensuringproduct development adheres to industry standards

Serve as a primary product liaison to the Media Partnerships team translating partnership opportunities and data assets into measurement product enhancements and new capabilities

Partner with Advanced Analytics Engineering and Client Services teams to translate business and client needs into actionable product initiatives

Build customer-facing resources and support business teams in articulating and positioning our measurement capabilities

Serve as a product leader and mentor to product managers and cross-functional contributors on the team

Stay current on industry trends competitive landscape and emerging technologies in media measurement identity resolution and data partnerships

Qualifications

Bachelors Degreein quantitative business or related field required; advanced degree preferred

8 years of experience in product management measurement analytics or a related function within media ad tech or healthcare/pharma

Strong understanding of media measurement concepts across TV digital and social channels including familiarity with identity resolution data partnerships and clean room environments

Experience working with or alongside media partnerships data partnerships or business development teams

Demonstrated ability to develop go-to-market materials product narratives and insights-driven presentations for both internal and external audiences

Familiarity with healthcare data and the regulatory considerations relevant to pharma marketing (HIPAA HCP/DTC distinctions etc.) preferred; IQVIA data experience a plus

Ability to synthesize complex technical and data concepts into clear product requirements and client-facing narratives

Strong organizational andcollaborationskillswith the ability to manage multiple workstreams and stakeholders simultaneously

Excellent written andverbal communication skills including experience presenting to senior internal and external audiences

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