Senior Product Manager, Downstream Marketing

How youll make an impact:

• Develop strategies by designing and executing comprehensive plans that expand awareness of aortic stenosis accelerate diagnosis and increase appropriate referrals for TAVR therapy.
• Identify and remove barriers to treatment by partnering with field teams to understand workflow capacity and pathway gaps that prevent eligible patients from receiving timely care.
• Customer VOC to shape product and therapydevelopment initiatives validate unmet needs and ensure alignment with evolving clinical practice.
• Develop awareness and education campaigns grounded in clinical evidence indication expansion realworld insights and regional needs to elevate disease recognition.
• Develop tools that support carepathway optimization including tools that help sites identify triage and manage untreated severe AS patients.
• Drive development of collateral and educational resources to enable field teams to address clinical operational and economic barriers.
• Enable the field for success through training on messaging insights competitive positioning and best practices for expanding therapy adoption.
• Analyze clinical market and pathway data to identify regional gaps in diagnosis referral and treatment rates and translate insights into actionable strategies.
• Support and develop crossfunctional strategies to elevate the organizations capability in therapy development patientpathway optimization and marketexpansion strategy.
• Create effective customer segmentation and prioritization strategies and execution plans

What youll need (Required):
Bachelors Degree in related field with 8 years of experience in Medical Devices or
Masters Degree or equivalent in a related field with 6 years of experience working in Medical Device sales marketing or healthcare industry

What else we look for (Preferred):
Proven project-management excellence and ability to lead complex cross-functional initiatives

Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in own area with specialized depth within the organization
Deep understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development sales trends competition and changing market dynamics.
Ability to assess and understand market share pricing ASPs competitive dynamics
Possess strong clinical knowledge experience and knowledge of the clinical areas where Edwards products are used or intended to be used understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast-paced environment
Represents leadership on projects within a specific working closely with cross-functional team marketing peers and leaders and managing needs and messaging to upper management
Consult in project setting within specific marketing area
Adhere to all company rules and requirements (e.g. pandemic protocols Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance we offer competitive salaries performance-based incentives and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA) the base pay range for this position is $126000 to $178000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g. qualifications education prior experience).Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.