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Senior Performance Marketing Manager

RealSelf

Job Location:

New York City, NY - USA

Yearly Salary: $ 130000 - 145000

Posted: 22 August 2026 (22 days ago)

Application Deadline: 19 November 2026

Vacancies: 1 Vacancy

Job Summary

Location: New York City (Hybrid)

Salary Range:$130000$145000

Employment Type:Full-time

About RealSelf

For two decades RealSelf has been the most trusted authority in the aesthetics space. Now were a dynamic digital ecosystem that puts consumers at the center of their aesthetic journey. As the only destination combining verified patient experiences guidance from board-certified experts and cutting-edge technology RealSelf empowers millions to make confident decisions about their aesthetic goals.

Role Overview

RealSelf is looking for a Senior Performance Marketing Manager to own our external paid advertising and internal brand advertising programs. Taking on this role means owning the strategy all the way through hands-on execution optimizing campaigns for performance and to the Data Analytics Lead youll partner closely with Sales Brand Partnerships and Product to turn performance data into sharper creative targeting and spend decisions. This is a hands-on high-ownership individual contributor role for someone who enjoys testing iterating and scaling what works.

$130000 - $145000 a year

Key Responsibilities

In this role you will be expected to:

Plan execute and optimize campaigns across paid channels to drive provider leads and consumer acquisition
Own and manage a robust monthly paid media budget allocating spend to maximize performance
Stay current on platform updates auction dynamics and healthcare ad industry best practices
Develop and run a testing roadmap of ad creative audience targeting bidding and landing page experiments to hone strategy and boost performance. Design tests that can be read cleanly with holdouts matched cohorts and controlled rollouts
Own ad measurement and reporting giving stakeholders performance insights to inform broader business strategy
Consistently monitor results proactively mitigating risks and taking advantage of emerging opportunities
Manage our own brand ad inventory and campaign execution with the same eye for optimizing creative placements and performance
Partner with Product to test new RealSelf ad types and landing pages that drive revenue and brand ROI

Requirements

57 years of hands-on experience managing paid search and paid social campaigns ideally in a consumer or two-sided marketplace business
Deep current expertise in Google Ads Microsoft Ads and Meta Ads Manager including bid strategy creative and audience targeting
Ability to leverage AI-assisted solutions to accelerate outputs and deepen analysis without compromising quality
Track record of managing significant monthly ad budgets and consistently improving ROAS
Excellent project management skills and comfort driving multiple priorities in a fast-paced environment
NYC-based (Hybrid)

Bonus Qualities

Experience with performance marketing in additional paid channels such as YouTube TikTok or Pinterest
Experience with two-sided marketplaces
Familiarity with the aesthetics healthcare or wellness industry and consumer
Hands-on SQL skills

Perks & Benefits

Youll work alongside our world-class team to build awareness of a product that empowers millions of people around the world to become their best self
Health benefits: We offer comprehensive benefits for medical dental and vision 100% paid for by RealSelf at the employee level
Work-life balance: Enjoy paid time off including no work on your birthday and Summer Fridays as well as generous leave options for life events such as becoming a parent
401(k) matching: Plan for your financial future and take advantage of our 401(k) plan with a company match
Treatment reimbursement: At RealSelf we encourage our team to walk in our audiences shoes. Thats why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer
Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company-wide holidays no work on your birthday!
Hybrid NYC office: We recognize that theres no one size fits all with office culture. Thats why we believe in a flexible hybrid schedule for our New York City employees who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability or protected veteran status.

More About RealSelf

Beautymatter: RealSelfs New Omnichannel Content Flywheel Is Quickly Paying Off
Forbes:Inside RealSelfs Rebrand
Adweek: Cosmetic Surgery Platform RealSelf Appoints New CEO to Spur Editorial Expansion
Tech Crunch:RealSelf a community for cosmetic treatments raises $40 million

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager

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