Senior Performance Marketing Manager

Job Description:

Were looking for a strategic execution-focused Senior Performance Marketing Manager who is ready to join our Global Demand Generation Team. This role is built for a versatile data-driven marketer who can own our paid media engine from start to finish driving qualified pipeline and engaging key buying groups across our target accounts.

Youll be working on a dynamic mix of traditional and emerging channels to scale our digital distribution: one day youll be leading the charge on a global paid search and social strategy; the next youll be testing a newsletter sponsorship working with campaign marketers to identify strategy and program spend.

The Day-to-Day

• Own the Paid Engine: Youll be the primary project owner for our digital distribution strategy. This means taking pipeline goals building out multi-channel media plans (across Paid Search Paid Social Display and Content Syndication) managing budget allocation and continuously optimizing to maximize ROI.

• Engage the Buying Group: You wont just fish for single leads. Youll design and scale multi-channel campaigns tailored to engage and advance entire buying groups within our target accounts running continuous experimentation and conversion optimization programs across digital channels and landing experiences.

• Collaborate Everywhere: Youll act as a vital bridge between internal teamspartnering cross-functionally with Content Creative Marketing Ops and Sales to turn real-time performance signals into scalable growth programs that hit our teams revenue goals.

Who You Are

• A Growth Engine Marketer: You have a deep expertise in paid media and demand generation with a proven track record of building digital campaigns and turning ad spend into measurable scalable pipeline impact in a high-growth environment.

• Naturally Analytical & Experimental: You dont need a reminder to check your campaign pacing. You love diving into real-time analytics and behavioural signals to rapidly test optimize and improve performance outcomes.

• A Team Player: You understand that performance marketing doesnt live in a silo. Youre just as happy collaborating with Sales on a target account push as you are jumping into data dashboards to help a teammate unpack campaign results.

Requirements

• 5 years of experience in digital marketing demand generation or growth marketing within B2B SaaS preferably in ad tech.

• Paid Media Mastery: Deep hands-on experience managing and optimizing campaigns across paid search paid social and programmatic display.

• ABM: Proven success executing account-based marketing (ABM) strategies and running campaigns against highly targeted buying groups.

• Tech: Highly proficient in LinkedIn Advertising Google Ad Manager and Microsoft Advertising. Experience with Marketo Asana and 6Sense or Demandbase.

• Cross-Functional Chops: Strong experience aligning programs and workflows with Sales and Marketing Operations to drive unified revenue outcomes.

IAS Pay Transparency:

The annualized base salary ranges for the primary location and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package we offer a comprehensive benefits package that includes paid time off health insurance (medical dental vision) as well as PPO HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidates compensation package is based on multiple factors but not limited to geography experience skills job duties and business need.

Primary Location:

Primary Location Base Pay Range:

About Integral Ad Science:

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industrys most actionable data to drive superior results for the worlds largest advertisers publishers and media platforms. IASs software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information visit .

Equal Opportunity Employer:

IAS is an equal opportunity employer committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race color nationality gender gender identity or expression sexual orientation religion disability or age. We strongly encourage women people of color members of the LGBTQIA community people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS including the following categories of PI: identifiers personal records commercial information professional or employment or engagement information non-public education records and inferences drawn from your PI. We collect your PI for our purposes including performing services and operations related to your potential employment or engagement. For additional details or if you have questions contact us at

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner please send an email introducing your company to We will get back to you if theres interest in a partnership.