Senior Marketing Technology Specialist
Ann Arbor, MI - USA
Job Summary
Dominos Pizza is seeking a Senior Marketing Technology Operations Specialist to lead and continuously improve the execution of owned digital marketing channels (email push SMS) within Salesforce Marketing Cloud and supporting marketing technology platforms with flexibility as tools evolve. This role ensures campaigns are accurately set up data is aligned and processes run efficiently through strong cross-functional coordination across Marketing Data and Technology teams. This is not a pure campaign execution role. It is responsible for ensuring reliable end-to-end campaign activation including platform setup and the upstream and downstream data flows that enable it. While agency partners support campaign production at scale this role ensures campaigns are set up for success through clear requirements defined standards and effective cross-team coordination and supports ongoing platform evolution.
General Responsibilities
(60%) Campaign Activation & Orchestration
- Build and execute campaigns in Salesforce Marketing Cloud (or comparable platforms) on a targeted basis (e.g. complex use cases troubleshooting gap coverage) while ensuring agency-built campaigns align to defined standards
- Establish and uphold standards for campaign setup QA and data readiness
- Validate campaign setup across internal and agency workflows to ensure alignment and identify risks prior to launch
- Partner with agency teams to define requirements align on build approach and ensure adherence to activation standards
- Monitor campaign execution to identify issues escalate risks and coordinate resolution
- Identify gaps in campaign setup data inputs or orchestration logic and drive alignment to resolve them
- Escalate and track issues through resolution coordinating across follow-through across internal and external teams
(25%) Platform Health & Activation Readiness
- Monitor and maintain the health of campaign activation environments including Salesforce Marketing Cloud (or comparable platforms) and upstream data inputs (e.g. audience pipelines attributes consent signals)
- Partner with data and engineering teams to ensure audience data is accurate available and aligned with campaign needs
- Validate inputs into activation platforms (e.g. segments attributes flags) to ensure readiness for execution Identify and communicate cross-system dependencies (e.g. data availability consent ID alignment) that may impact performance
- Support resolution of issues impacting campaign execution
(15%) Operational Excellence & Enablement
- Serve as a subject matter expert on campaign activation processes including Salesforce Marketing Cloud and supporting data workflows
- Develop and maintain documentation QA standards and activation guidelines to support consistent execution
- Enable cross-functional teams by providing clarity on activation processes timelines and requirements
- Identify opportunities to improve workflows reduce friction and improve efficiency across activation processes
- Contribute to the evolution of campaign activation processes and supporting technologies to improve scalability and efficiency over time
Qualifications :
- Bachelors degree in business marketing or related field
- 4 years of experience in campaign operations marketing technology CRM or similar roles
- Experience working with enterprise marketing automation platforms (e.g. Salesforce Marketing Cloud or comparable platforms)
- Hands-on experience building and executing campaigns within enterprise marketing platforms
- Strong organizational problem-solving and cross-functional coordination skills
- Ability to manage multiple priorities and navigate ambiguity across teams and systems
- Experience working with marketing data and agency partners
- Strong attention to detail and commitment to high-quality execution
Preferred Qualifications
- Salesforce Marketing Cloud certifications (e.g. Email Specialist Developer)
- Experience working within multi-platform marketing or data ecosystems
- Familiarity with customer data platforms (CDPs) audience pipelines or marketing data environments
- Experience supporting platform implementations migrations or transitions
- Experience working in environments with evolving tools processes or platform transitions
Additional Information :
Benefits:
Paid Holidays and Vacation
Medical Dental & Vision benefits that start on the first day of employment
No-cost mental health support for employee and dependents
Childcare tuition discounts
No-cost fitness nutrition and wellness programs
Fertility benefits
Adoption assistance
401k matching contributions
15% off the purchase price of stock
Company bonus
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
About Company
Whats behind one of the worlds top public restaurant brands? Fun and innovative franchise and corporate team members who are driven to win. Inspired to make each day better than the last, people may join for different reasons but what motivates them to stay are the passionate and ta ... View more