Senior Marketing Systems and Automation Manager

Available Locations: San Francisco Austin OR NYC

Cloudflares Digital Marketing team is building a unified signal-driven demand engine. It recognizes accounts at the web edge acts on real-time intent and turns anonymous traffic into high-velocity pipeline. That engine is only as strong as the systems underneath it and those systems need an owner.

Were hiring aSenior Marketing Systems and Automation Manager to be that owner. The heart of this role is running and governing marketing operations as they exist today: the intake queue campaign operations and lead flow that keeps demand generation moving while steadily replacing the manual parts with automation. You have to understand the operation deeply because you will both run it and decide what to automate. The systems architecture underneath is a real and important part of the job and you will own and shape it in partnership with Engineering and Digital Marketing leaders but your day-to-day is operating governing and automating the engine.

The through-line is an idea we care about a great deal. We want automation that creates global consistency without gates. Picture one standard way of working that every team can trust with enough flexibility built in that a team in another region or a specialist with a particular use case can apply it to their own needs without breaking the standard. Getting that balance right is the heart of this job.

Youll turn a stack that runs today as a manual service function into an orchestrated engine with Cloudflares internal orchestration platform (Cloudflare OS) as the central system. Youll report directly to the Senior Director of Digital Marketing and lead a distributed contractor bench that spans architecture development and execution. Youll also be the senior counterpart to our BizApps IT Engineering and Business Intelligence partners and the single point of accountability for how marketings systems are run integrated automated and governed.

The person were looking for respects the old world and is energized to build the new one. If you can run the operation that exists while designing the automation that replaces its manual parts we want to talk to you.

Run the marketing operations engine

• Own the day-to-day operation that keeps demand generation moving: the intake queue campaign operations lead flow and provisioning.
• Direct a distributed contractor bench spanning lifecycle architecture development and execution setting priorities scope and the quality bar.
• Keep the lights on with rigor while you steadily automate the parts that dont need a human so nothing degrades during the transition.

Own governance and the systems standard

• Own data governance and the standards that keep the stack coherent globally: taxonomy naming integration patterns and access.
• Own the lead scoring lifecycle and attribution model as a documented version-controlled source of truth that operates as shared context for the company.
• Define and govern logic change controls including who how and with what review.
• Create a transparent auditable model that is portable to skills and shared context in Cloudflare OS.

Identify and drive agentic automation

• Make Cloudflare OS the orchestration hub for marketing operations turning intake provisioning data hygiene consent and reporting from manual human queues into automated governed workflows.
• Decide what should be automated and what genuinely needs a human then scope prioritize and drive the build.
• Design automation that delivers global consistency without gates so every team works from the same standard that adapts to local needs.
• Move the operation to be system-based measuring the reduction in manual effort without losing the operational discipline that keeps demand flowing today.

Shape the systems architecture

• Partner with Engineering and Digital Marketing leads on the data-layer schema and identity resolution so real-time data resolves into a single account view.
• Set the architectural direction for the MarTech ecosystem and the unified data layer that connects it so the automation and governance you own rest on a coherent foundation.

• Support the renew replace and sunset decisions across the tool portfolio each budget cycle aligned to the digital engine roadmap.

Partner cross-functionally

• Serve as marketings senior systems partner to BizApps IT Engineering and Business Intelligence.
• Own MarTech budget stewardship in partnership with Finance and Procurement.
• Partner closely with Paid Media Growth Web and AEO/SEO so the systems serve the whole digital marketing engine.

• The existing operation runs smoothly under your ownership with no degradation in lead flow or campaign delivery during the transition.
• A documented single source of truth for custom models with change control in place.
• Measurable reduction in manual operational work through Cloudflare OS-driven automation of intake provisioning and reporting.
• A rationalized tool portfolio with clear renew replace and sunset decisions.
• A data-layer schema aligned with Engineering that the automation rests on.
• Successful implementation of digital engine personalization grounded in MarTech stack design.

• 8 years hands-on experience running marketing operations day to day including intake campaign operations lead flow and provisioning because you cannot automate well what you do not understand deeply.
• A proven track record identifying scoping and driving automation and orchestration that measurably reduced manual operational work.
• Strong command of data governance change control and lead lifecycle scoring and multi-touch attribution as governed documented systems.
• Significant experience operating marketing technology stacks in a B2B environment ideally at enterprise scale and complexity.
• Deep hands-on expertise with marketing automation and CRM platforms (e.g. Marketo and Salesforce) and their integration architecture.
• A track record of building standardized systems that still flex for regional or team-specific needs balancing consistency against local control.
• Experience owning identity resolution and a unified data layer across marketing and engineering systems in partnership with technical teams.
• Fluency working with technical partners in Engineering IT BI and Procurement as a peer translating between marketing needs and systems design.
• Vendor and budget management experience including tool rationalization.
• Experience leading teams or directing contractors and vendors to a quality and delivery standard.
• A systems-thinking mindset. You see the whole engine not just individual tools and you default to automating the repeatable.

• Experience with server-side tracking and edge technologies (e.g. Zaraz) CDPs and consent and privacy frameworks (e.g. GDPR CCPA).
• Familiarity with ABM platforms (e.g. Demandbase) and intent-data ecosystems.
• Exposure to signal-driven cookieless and real-time personalization architectures.
• Experience standing up internal automation platforms or replacing SaaS tools with internal builds.

Most marketing-operations roles ask you to keep the lights on. This one asks you to keep them on and rewire the building while you do it. Youll run and govern the operation that powers demand today and drive the automation that will run it tomorrow. Youll own the systems foundation that everything else in Digital Marketing depends on and youll have the mandate the executive sponsorship and the automation platform to do it right.

Compensation

Compensation may be adjusted depending on work location.

• For Bay Area based hires: Estimated annual salary of $134000 - $184000
• For NYC based hires: Estimated annual salary of $126000 - $176000

Equity

This role is eligible to participate in Cloudflares equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses support caregiving build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs including parental pregnancy health medical and bereavement leave

What Makes Cloudflare Special

Were not just a highly ambitious large-scale technology company. Were a highly ambitious large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customers--at no cost.

Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something youd like to be a part of Wed love to hear from you!

Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.

This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

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