Senior Manager, Social Strategist

About the Role:

You track culture before it surfaces in a brief. You have strong opinions about what makes content work on a platform and you understand how audiences truly behavehow they form communities participate in conversations and move between discovery and action. You bring craft to strategy: your briefs sharpen the problem your frameworks drive execution and your thinking gives creative and community teams somewhere real to go. 

ServiceNows social presence is where we reach enterprise buyers across the platforms where theyre actually presentMeta LinkedIn YouTube TikTok X and emerging channels. Were building an always-on social program rooted in authentic storytelling cultural relevance and genuine community engagementone that proves B2B tech can be creative insightful and genuinely interesting. 

This role owns the strategic vision for ServiceNows social and content program across all platforms and partners with creative teams product marketing editorial leadership and community managers to bring that strategy to life with excellence and intention. Youll define what our brand sounds like and stands for in social spaces. Youll identify where to expand and evolve our content approach based on audience behaviors and insights. Youll tap into and activate our community to find moments that drive buzz and cultural relevance.  

Youll report to the Director of Social Media with direct accountability for building brand awareness credibility and relevance across social channels. 

What Youll Do:

• Own Social Strategy Across Social Platforms: Define the strategic vision and positioning for ServiceNow across Meta LinkedIn YouTube TikTok X and emerging channels. Develop a forward-looking roadmap aligned to our editorial calendar product launches thought leadership moments and cultural opportunities. Identify opportunities to expand into new content pillars and evolve existing pillars based on audience behaviors engagement patterns and strategic insights. Establish clear audience targets and platform-specific strategies that reflect how to reach enterprise buyers organically across each channel. 

• Build Content Architecture: Develop integrated content strategies and always-on programming architectures that translate ServiceNows positioning into scalable channel-native programs. Serve as steward of the brand across social ensuring all content reflects our visual standards tone and perspective. Partner closely with creative teams to brief concept and execute channel-right content across photo video thought leadership and community-generated content. Write creative briefs and social strategies that give creative teams a genuine problem to solve framing the strategic challenge with precision clear point of view and useful constraints. Test content formats and creative approaches to optimize for engagement reach and audience connection. 

• Cultivate & Activate Community: Tap into and activate ServiceNows community of practitioners builders and decision-makers to uncover insights and identify moments of cultural relevance. Mine community conversations and user-generated content for signals that inform new strategic challenges and social moments. Develop community-first campaigns and activations that drive buzz engagement and strengthen brand perception. Build a community-first mindset into the always-on program that strengthens brand perception and creates space for authentic dialogue. 

• Leverage Performance & Insights: Use performance data and audience insights to refine content strategy optimize for emerging opportunities and identify moments worth amplifying. Translate analytics and learning into strategic recommendations that inform content evolution and platform investment. Make the case for strategic pivots and new directions backed by evidence and cultural insight. 

• Lead Cross-Functional Execution: Partner with product marketing to identify moments to integrate ServiceNow products and narratives into social storytelling. Collaborate with editorial and brand strategy teams to ensure social strategy aligns with broader brand positioning and messaging. Work with customer marketing and proof teams to bring customer success stories and proof points to life on socialidentifying authentic moments and opportunities to amplify customer advocacy. Work with paid media and performance teams to identify amplification opportunities and ensure social content gets the media support it deserves. Build trusted relationships with stakeholders across creative product data and marketing disciplines. 

• Stay Ahead of the Curve: Monitor trends across business tech culture and social media to inform proactive culturally relevant activations. Track platform evolution emerging features and shifts in audience behavior across all channels. Build and maintain social listening programs and cultural trendspotting frameworks that inform strategic decisions. Be the person who flags when we need to try something new before everyone else does. 

Qualifications :

What You Need:

• 10 years of demonstrated experience in social and content strategy with a track record of building differentiated strategies (not just executing against an existing calendar) across brand channels always-on programs or editorial-led social presence. 

• Deep platform fluency across LinkedIn Meta TikTok YouTube and emerging platforms. You understand algorithmic distribution paid amplification mechanics community dynamics and how cultural moments surface and move across platforms. You know the difference between platform best practices and genuine cultural insight. 

• Proven strategic leadership defining content architecture positioning and audience strategy for always-on brand channels. Youve shaped how a brand shows up in social spaces with consistency intention and authenticity. 

• Brief-writing and strategic communication craft. Your briefs create useful constraints build a clear point of view and give creative teams problems worth solving. You can distill complex brand challenges into actionable narratives and present strategic work with confidence. 

• Data literacy and analytical rigor. You know how to define the right KPIs interpret performance dashboards and translate findings into strategic decisions. Youre comfortable asking hard questions when you dont have the answers yet. 

• Experience in B2B tech or complex categories where audience trust credibility and thought leadership matter. Bonus if youve worked in AI enterprise software or similar spaces. 

• Strong cross-functional operator mindset. You build trust with stakeholders across disciplinesfrom creatives to product teams to executivesand lead through influence and the quality of your work not just authority. 

• Creative judgment and attention to detail. You have a strong point of view on what makes content work. You care deeply about consistency craft and quality. You understand that millions of eyes may see your workit must be excellent. 

• Entrepreneurial spirit. Youre comfortable operating in ambiguity parachuting into unfamiliar territory rapidly developing context and moving with confidence. You introduce and establish new ways of working. 

For positions in this location we offer a base pay of $133600 - $233800 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin age disability gender identity  veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time