Senior Manager, Social Media Strategy

Huron is redefining what a global consulting organization can be. Advancing new ideas every day to build even stronger clients individuals and communities. Were helping our clients find new ways to drive growth enhance business performance and sustain leadership in the markets they serve. And were developing strategies and implementing solutions that enable the transformative change they need to own their future.

As a member of the Huron corporate team youll help to evolve our business model to stay ahead of market forces industry trends and client needs. Our accounting finance human resources IT legal marketing and facilities management professionals work collaboratively to support Hurons collective strategies and enable real transformation to produce sustainable business results.

Join our team and create your future.

The Senior Manager Social Media Strategy leads Hurons global social media strategy and content direction across all channels and geographies shaping how the Huron brand shows up externally. This role owns a living social strategy end-to-end balances hands-on content creation including independent filming and editing with strategic direction-setting and educates and enables subject matter experts (SMEs) and employees across the enterprise to serve as strong brand representatives through employee advocacy resources.
The Senior Manager works as a strategic partner with Communications and Marketing to support social and digital content needs consistently advancing enterprise goals of growing people margins and revenue and balancing strategic planning with hands-on execution to deliver high-quality results. This is a build-and-do role on a lean team: the right person is energized by setting the pace is entrepreneurial and comfortable producing content when needed.

Social Media Strategy

• Own Hurons global social media channel strategy (defining the distinct role audience and content mix for each platform) and continuously evolve the channel portfolio expanding consolidating or retiring channels as business priorities and audience behavior shift.
• Align social content and campaigns to business development priorities connecting Hurons expertise with clients and prospects to support pipeline and growth goals.
• Define and maintain a platform-native content strategy for LinkedIn (primary channel) Instagram (growth priority) and YouTube with an understanding of how each platform serves a distinct audience and business objective.

Content Direction and Creation

• Set content direction and campaign priorities for the Social team and content creators to execute against providing clear briefs and quality standards.
• Actively lead hands-on content development including on-camera interviews with subject matter experts and video editing for high-visibility and executive moments.
• Produce short-form and long-form video content independently primarily on iPhone or similar mobile device with proficiency in editing tools such as CapCut Adobe Premiere or similar. Comfort operating a dedicated camera when the situation calls for it is expected.
• Travel an estimated 1520% of the year to lead or support content creation for:
  • Executive and leadership visibility moments
  • Industry conferences
  • HR and recruiting events
  • Major internal and enterprise-wide gatherings
• Own organic social media strategy collaborate closely with Digital Marketing to shape an effective strategic paid media approach that is fully aligned with organic content and channel priorities.
• Bring a storytelling-first mindset to content development thinking in narrative arcs not just content formats and applying that lens to everything from a LinkedIn text post to a filmed executive feature.

Cross-Functional and Business Partnership

• Represent enterprise-wide goals in social strategy aligning priorities across business areas rather than a single function.
• Partner with Marketing leaders and business unit leadership shaping how social supports campaigns and business priorities.
• Partner with HR on employer-brand and talent-related content.
• Manage an editorial intake and prioritization process across multiple business units with competing content requests maintaining a clear governance model that upholds social standards.

Visibility and Thought Leadership

• Partner with business and industry leaders and SMEs to translate their expertise into externally facing social content (e.g. LinkedIn thought-leadership posts expert commentary video features).
• Support leader and SME visibility on social specifically helping position them as credible voices and go-to sources within social conversations relevant to their expertise.
• Conduct structured on-camera interviews with subject matter experts drawing out compelling audience-friendly narrative from technical or complex topics often in compressed timeframes and without production crew.

SME Enablement and Employee Advocacy

• Lead Huron Connect Hurons employee advocacy platform including strategy adoption and content pipeline.
• Recruit train and coach content managers SMEs and employee advocates and build the tools and education that help them authentically and effectively represent the Huron brand on their own channels.
• Guide the organization through change as social strategy tools and expectations evolve.

Governance Reputation and Issue Support

• Serve as final approver of content and brand presentation across all social channels maintaining visual and voice consistency across channels and geographies.
• Own social governance processes and editorial standards maintaining alignment with Communications Marketing (including Brand) and Content teams.
• Monitor social channels for negative sentiment reputational risk and emerging issues exercising judgement on when and how to escalate to the appropriate Communication Legal or HR partner.
• Support issue- and crisis-related communications on social including message development holding statements and cross-functional alignment during sensitive moments.

Measurement and Reporting

• Synthesize channel-level reporting into strategic insights and recommendations that connect social performance to business outcomes not vanity metrics.
• Track performance against campaign goals and always-on content using KPIs such as engagement quality audience growth reach and content performance by channel and format.
• Prioritize proactive engagement signals including reactions shares/reposts comments and clicks to understand how audiences engage with content and apply these insights to improve whats produced platform-to-platform.
• Monitor trends and the competitive landscape recommending strategy shifts and setting the teams test-and-learn agenda.

Team Leadership and Development

• Manage develop and grow the Social team setting priorities and quality standards while empowering ownership of execution.
• Coach the team and broader organization on social and content skills and brand standards.
• Lead as a player-coach: this is a small team and the right leader remains actively involved in execution particularly in video production on-site content creation and SME enablement.

• Bachelors degree in Communications Marketing Journalism Digital Media or a related field.
• 810 years of progressive social media digital content creation marketing or corporate communications experience including experience at an enterprise or multi-business-unit organization.
• Demonstrated experience managing content programs direct reports and cross-functional or business stakeholders with proven experience influencing senior and executive stakeholders on brand and reputation matters; global or multi-region social experience preferred.
• Proven track record of social media strategy that drives measurable business growth across core platforms (LinkedIn Meta and YouTube).
• Documented audience growth results on LinkedIn and Instagram with specific figures and a clear description of the strategy behind them.
• Demonstrated hands-on video production experience: filming on iPhone or similar mobile device independent field content creation and proficiency with at least one video editing tool (CapCut Adobe Premiere Adobe Creative Suite DaVinci Resolve or comparable platform).
• Experience conducting on-camera interviews with subject matter experts including preparation question design and post-production editing.
• Experience owning or leading an employee advocacy program including platform strategy content pipeline and advocate training.
• Chicago location preferred given regular filming at our headquarters studio.
• Willingness to travel an estimated 1520% of the year for on-site content shoots and events.
• Portfolio link required.

• Social and Digital Platform Mastery: Deep expertise across LinkedIn Instagram (including growth strategy for a B2B audience) YouTube and emerging channels translating platform trends into Huron-specific strategy and AI-assisted content workflows.
• Video Production and Storytelling: Ability to independently film edit and produce social-ready video content on mobile and camera and to approach all content from a LinkedIn post to a filmed interview with a narrative-first mindset.
• Business Acumen: Connects social and content strategy to enterprise goals of growing people margins and revenue.
• Planning and Organizing: Manages concurrent campaigns and long-range planning coordinating resources and partners to keep initiatives on track displaying proficiency with project management and scheduling tools such as Wrike and Sprout Social or similar platforms. Maintains a clear editorial intake and prioritization process across multiple business units.
• Critical Thinking and Analytics: Synthesizes performance data trends and the competitive landscape into clear actionable strategic recommendations.

*Please include portfolio link on resume*

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The estimated base salary range for this job is $130000-$185000. The range represents a good faith estimate of the range that Huron reasonably expects to pay for this job at the time of the job posting. The actual salary paid to an individual will vary based on multiple factors including but not limited to specific skills or certifications years of experience market changes and required travel. This job is also eligible to participate in Hurons annual incentive compensation program which reflects Hurons pay for performance philosophy. Inclusive of annual incentive compensation opportunity the total estimated compensation range for this job is $156000-$222000. The job is also eligible to participate in Hurons benefit plans which include medical dental and vision coverage and other wellness programs. The salary range information provided is in accordance with applicable state and local laws regarding salary transparency that are currently in effect and may be implemented in the future.

Senior Manager

United States of America