Senior Growth Marketing Manager, Acquisition & Paid

About Us:
DailyPay is the leader in On-Demand Pay helping employers modernize how people get their pay. DailyPay serves more than 1900 employers and over 6 million employees including many of the worlds most recognized brands. By providing real-time access to earned pay and financial wellness tools DailyPay helps employees manage their finances and helps employers attract and retain talent. DailyPay is helping define the future of pay where money moves at the speed of work.. Learn more at DailyPays Press Center.

Were looking for a highly technical analytical and strategic Senior Growth Marketing Manager Acquisition & Paid to join our B2C marketing team. You will work closely with our current agency to be the architect and the voice of our marketing channel execution strategy and day to day operations.

You will own DailyPays owned expansion channels and paid media strategy spanning paid social search B2C website landing page display and programmatic while understanding and working closely with the B2C Email lifecycle team (email SMS push) as supporting conversion tools.

• Own & Scale Strategy: Partner with our agency to launch and manage paid media across Meta TikTok Snapchat Google Bing and programmatic with a mandate to launch and test.

• Build the Engine: Define channel mix budget allocation bidding strategies and audience targeting frameworks for always-on programs.

• New acquisition: Operate with high autonomy to identify build business cases for and stand up new acquisition channels from the ground up.

• Full-Funnel Management: Optimize campaigns from awareness to activation targeting CAC CPA and ROAS.

• Experimentation: Drive growth through a performance-first approach implementing rigorous A/B and multivariate testing across all paid and owned entry points.

• Performance-First Approach: Drive growth through rigorous testing across paid and owned channels.

• Audience Segmentation: Leverage first-party data and lookalike modeling to find high-quality consumers.

• Creative & Strategic Partnership: Collaborate with email marketing team PMM and creative teams to develop and test high-performing ad formats (static video dynamic) that resonate with our core audience.

• Conversion Optimization: Partner with data and product to improve conversion entry points landing pages and the click-to-enroll journey.

• Executive Presence: Translate technical marketing complexities and attribution data into clear strategic recommendations for C-level leaders and stakeholders.

• Experience: 7 years in B2C performance/growth marketing at a high scaling/changing or start up style company with hands-on ownership of paid social or search.

• Scale: Proven track record of building acquisition programs from scratch (managing $2M$5M budgets) not just managing existing ones.

• Platform Expertise: Deep knowledge of Meta Ads Manager Google Ads TikTok Ads or programmatic DSPs.

• Analytical Rigor: Fluent in performance data attribution models and A/B testing discipline. A strong grasp of experimentation design multi-touch attribution and funnel measurement. You can translate raw data into strategic recommendations.

• Project Command: Highly organized with meticulous attention to detail and the ability to navigate multiple high-priority workstreams in a fast-paced environment.

• Executive Presence: Exceptional communication skills with the ability to translate technical complexities for C-level leaders and non-technical stakeholders.

• The Builder Mindset: A proactive problem-solving approach to scaling systems and a passion for high-quality documentation.

• Experience scaling B2C marketing channels within Fintech or industries with non-linear customer channels & journeys.

• Industry: Experience in FinTech financial services or B2B2C environments.

• Tech Stack: Familiarity with MTA Iterable Twilio PendoTech Stack: Familiarity with modern growth and analytics architecture including product analytics (Amplitude Pendo) Mobile Measurement Partners (Branch Adjust AppsFlyer) and lifecycle/engagement platforms (Iterable Twilio). or MMPs (Adjust AppsFlyer).

• Specialized Knowledge: Understanding of multi-touch attribution and privacy regulations (iOS 14 GDPR)

• Exceptional health vision and dental care

• Opportunity for equity ownership

• Life and AD&D short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match

High-performing cultures arent built in silos they thrive on partnership. At DailyPay we Commit Together to an inclusive professional environment where multifaceted perspectives are our greatest competitive advantage. We recognize that our team members dont live single-issue lives and we lean into the wide-ranging backgrounds and life stages that sharpen our collective decision-making.

In our high-trust environment we empower you to Challenge Norms. Weve created a space where it is safe to ask difficult questions disrupt the status quo and share bold perspectives without fear of professional fallout. We believe that by checking our own assumptions and staying curious about the experiences of others we arrive at better more innovative results.

We provide the space for you to do your best work through peer advocacy and transparent career development. If you are looking for a culture that values intellectual honesty celebrates the unique lived experiences of its people and thrives on collective success youll find it here.

If you require reasonable accommodation for any aspect of the recruitment process please send a request to . All requests for accommodation will be addressed as confidentially as practicable.

DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race color religion or creed alienage or citizenship status political affiliation marital or partnership status age national origin ancestry physical or mental disability medical condition veteran status gender gender identity pregnancy childbirth (or related medical conditions) sex sexual orientation sexual and other reproductive health decisions genetic disorder genetic predisposition carrier status military status familial status or domestic violence victim status and any other basis protected under federal state or local laws.

Required Experience:

Manager