Senior Manager, Outbound Marketing Strategy & Operations Performance Marketing (Click-Based Outbound) Hybrid

Senior Manager Outbound Marketing Strategy & Operations - Performance Marketing (Click-Based Outbound) Hybrid

As the Senior Manager of Performance Marketing (Click-Based Outbound) you will lead the strategy optimization and scaling of our direct response high-growth paid acquisition channels specifically Google Demand Gen Yahoo Mail and Discover Feed. You will directly manage an in-house team of performance marketing associates overseeing day-to-day campaign operations performance pacing and well-managed processes across our click-based outbound portfolio.

You are both a strategic architect and an operational leader capable of building channel roadmaps designing disciplined creative and landing page testing frameworks and guiding your team to execute error-free conversion-focused campaigns.

Responsibilities

• Oversee our portfolio of outbound acquisition channels specifically owning Google Demand Gen Yahoo Mail and the Discover Feed:

  • Serving as the central point of contact for external platform reps and media partners.

  • Answering ad-hoc strategic questions from internal business partners and external vendors.

  • Managing and strengthening partner relationships with Google and Yahoo to ensure account teams bring maximum value through services betas and strategic guidance.

• Monitor performance and competitive trends to optimize active channels and drive growth:

  • Evaluating platform performance trends industry updates and new features across Google Demand Gen Yahoo Mail and Discover Feed.

  • Building and managing multi-quarter channel roadmaps including creative testing ad format pilots landing page testing and campaign optimization.

  • Managing contractual terms insertion orders (IOs) and platform agreements.

  • Supporting technical tracking pixel setups and data partner integrations to ensure accurate conversion measurement.

• Manage the creative development and testing process to drive conversion-focused assets:

  • Partnering closely with internal brand marketing teams design agencies and external resources to produce high-performing email ad assets.

  • Acting as a performance creative consultant translating channel-specific data into clear creative briefs for direct response campaigns designed strictly for conversion rather than awareness.

• Ensure all channels meet compliance legal and operational requirements:

  • Auditing active campaigns to ensure strict adherence to existing compliance processes while advancing a well-managed agenda across all outbound launches.

  • Liaising with internal risk legal and compliance teams to document workflows secure required approvals and quickly remediate any campaign or operational issues.

• Collaborate with cross-functional partners to drive the overall acquisition strategy:

  • Partnering with business analytics teams to refine tracking measure multi-touch attribution and evaluate overall campaign effectiveness.

  • Aligning with Brand and Product teams to support new product launches and scale acquisition opportunities across the enterprise.

  • Overseeing monthly budget management forecasting performance pacing and billing processes for high-volume accounts.

  • Guiding the team to document operational processes eliminate errors and continuously seek ways to automate campaign execution workflows.

Basic Qualifications

• Bachelors Degree or military experience.

• At least 7 years of experience in digital marketing performance marketing or paid acquisition.

• At least 3 years of experience managing paid media strategies and optimizing growth channels with a specific focus on Google Demand Gen Yahoo Mail or paid email and display direct response networks.

• At least 3 years of experience directly leading training and developing a team of performance marketers.

Preferred Qualifications

• 8 years of experience in performance marketing direct response acquisition or display marketing managing large media budgets.

• 4 years of experience directly leading and developing high-performing teams of performance marketing associates.

• Proven track record of designing testing frameworks creative landing page audience and successfully scaling paid acquisition channels into core business drivers.

• Deep understanding of performance marketing conversion frameworks tracking infrastructure and navigating cookie-less measurement alongside analytics teams.

• Experience managing a high-volume performance creative pipeline translating engagement metrics into creative iterations and maintaining brand safety parameters.

• Strong experience navigating strict compliance legal and risk frameworks within a highly regulated corporate environment.

• Excellent stakeholder management skills with the ability to translate complex campaign data into clear business insights and strategic roadmaps for leadership.

The minimum and maximum full-time annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Chicago IL: $161500 - $184300 for Sr. Manager Marketing

McLean VA: $177700 - $202800 for Sr. Manager Marketing

Richmond VA: $161500 - $184300 for Sr. Manager Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

This role is also eligible to earn performance based incentive compensation which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status exempt or non-exempt status and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE including disability/vet) committed to non-discrimination in compliance with applicable federal state and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries including to the extent applicable Article 23-A of the New York Correction Law; San Francisco California Police Code Article 49 Sections 4901-4920; New York Citys Fair Chance Act; Philadelphias Fair Criminal Records Screening Act; and other applicable federal state and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).