Senior Manager, Merchandising Work Group
Rockford, IL - USA
Job Summary
As Work Groups Senior Manager Merchandising you will be responsible for creating leading and driving assortment strategies as well as overseeing its execution. You will own the creation and execution of merchandise strategy and execution for the DTC/ Strategic accounts and will be accountable for and oversee additional marketplace channels. This role will have additional reporting and channel responsibilities overseeing: Key Accounts and Independents.
The Senior Manager Merchandising will be the lead in owner of the Work Groups channel strategies and being the expert on customer needs and marketplace you will be the lead and be accountable for building consumer focused assortments. You will select products that meet financial plans and deliver business results and ensure the availability of the products in the right timeframes and placement while maximizing sales and this role you will drive cross-functional alignment with Sales Product and Marketing to ensure the right product is delivered on- time and meets both consumer need and financial targets. This position will serve as the strategic business driver for the product development ensuring product and presentation enhances the brand while achieving sales targets and maintains brand integrity for both digital and physical environments.
Primary Duties:
Develop seasonal & annual strategies for Work Groups brands that meet or exceed sales goals margin targets and align to the overarching group strategy
Oversee execution of seasonal & annual strategies for additional marketplace channels
Create and communicate seasonal line plans to guide design product and production in support of work groups portfolios objectives
Merchandise and present seasonal milestones the product assortments that meet sales and margin targets
Present seasonal product assortment to upper management wholesale and global product teams
Create assortment strategies with an understanding of consumer need and product creation as well as lead times
Track business performance; Identify risks and opportunities for reacting to current business
Create and communicate pricing strategies that align with brand positioning
Communicate to appropriate cross-functional partners
Lead as reference point of contact for cross function partners regarding calendar and deliveries
Provide thorough and meaningful analysis of channels and effectively articulate learnings to product brand teams and cross-functional partners
Maintain and demonstrate expert knowledge of customer base through strong sales and ecommerce relationships frequently visiting stores and constantly reaching out for direct consumer feedback
Maintain and demonstrate constant understanding of the competitive environment
Participate in product review to ensure execution meets product briefs
Participate in key business meeting throughout the product creation process
Drive operational excellence across the work group to deliver efficiencies timeliness and go-to-market execution
Always a champion of the Work Group informing the WWW organization by communicating and educating strategic plans in and outside of milestones.
Knowledge Skills and Abilities Required:
Minimum of 7 years of merchandising experience
5 years of leadership/management experience preferred
Entrepreneur spirit
Strong relationships and experience with product development design production and buying teams
Deep knowledge of current Work market
Extensive brand knowledge and understanding of international markets and competitors
Natural leader and problem solver with a growth mindset
Excellent communication and organizational skills
Strong excel and PowerPoint skills
Bachelors degree required/MBA preferred or equivalent work experience.
Working Conditions:
In office position with domestic and international travel required (approx. 20%).
Wolverine Worldwide has a flexible hybrid work schedule with three days in office and two days remote.
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Wolverine World Wide Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision toMake. Every Day. Better.Founded in 1883 the Company builds and grows iconic brands includingMerrellSauconyWolverineSweaty BettyChacoHush PuppiesStride RiteHYTEST andBates along with footwear licenses forCatandHarley-Davidson. Headquartered in Rockford Michigan the Companys products are sold in approximately 170 countries and territories worldwide. For more information visit.
In 2025 the Company was recognized by Footwear News as Company of the Year by Forbes as one of Americas Dream Employers Americas Best Employers for Women and Americas Best Employers for Company Culture and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified Great Place To Work.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities duties and skills which may be required.
Wolverine Worldwide Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates customers and suppliers regardless of race color religion sex national origin age disability sexual orientation gender identity or any other legally protected characteristic.
Required Experience:
Senior Manager
About Company
The story of a company that was founded on the simple desire to create good products for good people, whose own footprint can be found in approximately 200 countries and territories throughout the world.