Senior Manager, Marketing Operations

About the Role 

Were looking for a Senior Manager of Marketing Operations to be the operational backbone of our Corporate Marketing organization and a close operating partner to the VP of Corporate Marketing. This person will own our budget drive our semi-annual planning process bring rigor to how we use data and analytics and act as a chief of staff across the org: helping prioritize coordinate and keep cross-functional work moving. 

This is a high-visibility high-trust role designed for someone with the capability and ambition to grow in the role over time. Were looking for someone who already operates with Executive-level judgment -  who can walk into ambiguity build the system thats missing and represent the marketing organization credibly with Finance cross-functional partners and senior leadership. 

What Youll Do 

1. Own Budget & Financial Stewardship 

• Own the Corporate Marketing budget end-to-end: tracking forecasting variance analysis and reconciliation across the fiscal year. 
• Partner directly with Finance on budget planning quarterly reviews and reforecasts -  translating marketing priorities into financial terms Finance trusts. 
• Build visibility into spend by function and campaign so leadership always has an accurate current view of where investment is going and what its returning. 
• Flag risk early: over/under-spend trends vendor commitments and budget reallocation needs before they become a surprise. 
• Establish disciplined spend governance across vendors agencies POs and commitments ensuring forecast reflects both actual and committed spend. 

2. Drive Semi-Annual Planning 

• Own and run the semi-annual planning process for the Corporate Marketing organization end-to-end: timeline templates cross-functional input and synthesis into a single coherent plan. 
• Partner with each function lead (Brand Integrated Campaigns & Content PR/AR Product & Technical Marketing) to translate goals into resourced sequenced plans. 
• Build the planning cadence into a repeatable system not a one-off scramble each cycle with clear inputs owners and deadlines. 

3. Bring Rigor to Analytics & Insight 

• Own the Corporate Marketing Monthly Report end-to-end gathering inputs across the organization validating the underlying data identifying the insights and implications that matter and translating performance into a concise executive narrative. 
• Own the operating cadence for marketing scorecards and KPI reporting including ELT-level reporting cycles ensuring metrics are consistent accurate and decision-useful. 
• Interpret and stress-test the data our analytics team provides. You wont be pulling the reports yourself but you need to understand them well enough to catch whats wrong ask the hard questions and push back when something doesnt add up. 
• Translate data into recommendations not just dashboards connecting marketing performance metrics to business outcomes leadership actually cares about. 
• Partner with the analytics team as a rigorous internal customer: defining what should be measured sanity-checking methodology and ensuring KPIs reported upward are accurate and defensible. 

4. Build Marketing Operations Infrastructure & Systems Readiness  

• Establish and govern campaign measurement standards including UTM taxonomy naming conventions campaign tracking and data hygiene so performance can be measured consistently across channels and over time. 
• Partner with Integrated Campaigns & Content and Analytics to ensure campaigns are instrumented correctly and measurement is designed upfront not retrofitted after launch. 
• Bring hands-on Salesforce and Marketo experience and a strong point of view on marketing systems lead lifecycle and campaign infrastructure. 
• Serve as the person who could stand up or evolve these systems if/when WD adopts them more broadly. This isnt a day-one need but we want that capability on the team so were not starting from zero when the moment comes. 
• In the meantime apply that systems-thinking background to how we operate today: process design tooling evaluation and marketing operations best practices generally. 

5. Act as Chief of Staff to the Function Leader 

• Establish and manage the operating cadence for Corporate Marketing connecting annual and semi-annual planning monthly performance reviews budget reviews leadership meetings scorecards and follow-through into a coherent management rhythm. 
• Help prioritize and sequence what gets attention across a broad fast-moving organization spanning Press & Analyst Relations Product & Technical Marketing Integrated Campaigns & Content Brand Strategy & Experiences International Marketing and Marketing Operations. 
• Prepare materials and talking points for executive and board-level conversations and help synthesize input from across the function into clear decision-ready recommendations. 
• Represent the leaders priorities in cross-functional forums and follow through on action items and commitments across teams. 

• Take on special projects that dont have a natural home elsewhere - org design questions process gaps ad hoc executive requests - and see them through. 

What Success Looks Like 

• Budget is accurate current and defensible no surprises at quarter-end. 
• The semi-annual planning process runs on a system not heroics and produces a plan leadership trusts. 
• Data reported upward is accurate and leadership trusts this persons read on what the numbers actually mean. 
• The marketing organization operates with more discipline and less ad hoc scrambling than it did a year prior. 
• This person is trusted with ambiguity handed a loosely defined problem and expected to structure it not asked to wait for instructions. 

Qualifications :

What Were Looking For 

Must-Have Experience 

• 710 years in marketing operations revenue operations or a related operational/analytical role ideally within a complex or matrixed B2B organization. 
• Strong analytical fluency: able to understand data sources methodologies attribution approaches and KPI definitions well enough to challenge assumptions identify inconsistencies and distinguish signal from noise. 
• Hands-on experience with Salesforce and Marketo (or comparable marketing automation/CRM platforms) even if not immediately applied here this experience needs to be real and current enough to be credible. 
• Strong track record owning a budget of meaningful size including forecasting and variance management and partnering directly with Finance. 
• Demonstrated ability to design and run a planning process for a function or organization not just participate in one. 

Core Capabilities 

Operational Rigor 

• Builds systems and processes that scale rather than relying on one-off effort each cycle. 
• Comfortable being the person who brings structure to ambiguity. 

Analytical Judgment 

• Can interpret data critically spot inconsistencies and ask the hard question rather than taking a number at face value. 
• Translates data into a recommendation not just a report. 

Executive Judgment & Trust 

• Exercises discretion and sound judgment operating close to senior leadership. 
• Communicates clearly and concisely in a way thats ready for executive consumption. 

Business & Financial Acumen 

• Understands how marketing investment connects to business priorities and can make thoughtful tradeoffs across competing needs. 
• Comfortable moving between marketing language financial language and executive-level business discussions. 

Cross-Functional Influence 

• Earns credibility and cooperation from function leads without formal authority over them. 
• Comfortable pushing back constructively when priorities conflict. 

What Sets You Apart 

• Youve run a budget and a planning process before and you have opinions about what worked and what didnt. 
• You ask where did this number come from as a reflex not an afterthought. 
• Youve supported a senior leader in a chief-of-staff-like capacity and understand the difference between administrative support and operating partnership. 

Additional Information :

All your information will be kept confidential according to EEO guidelines.

WD is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race color ancestry religion (including religious dress and grooming standards) sex (including pregnancy childbirth or related medical conditions breastfeeding or related medical conditions) gender (including a persons gender identity gender expression and gender-related appearance and behavior whether or not stereotypically associated with the persons assigned sex at birth) age national origin sexual orientation medical condition marital status (including domestic partnership status) physical disability mental disability medical condition genetic information protected medical and family care leave Civil Air Patrol status military and veteran status or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Know Your Rights: Workplace Discrimination is Illegal poster. Our pay transparency policy is available here.

WD thrives on the power and potential of diversity. As a global company we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees our company our customers and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging respect and contribution.

WD is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at  to advise us of your accommodation your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Based on our experience we anticipate that the application deadline will be 09/8/2026 (3 months from posting) although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline we will update this posting with a new anticipated application deadline.

Compensation & Benefits Details

• An employees pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills ability knowledge of the job; (3) performance contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California Colorado New York or remote jobs that can be performed in California Colorado and New York.  This range may be modified in the future.
• If your position is non-exempt you are eligible for overtime pay pursuant to company policy and applicable laws.  You may also be eligible for shift differential pay depending on the shift to which you are assigned.

• You will be eligible to be considered for bonuses under either WDs Short Term Incentive Plan (STI Plan) or the Sales Incentive Plan (SIP) which provides incentive awards based on Company and individual performance depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program which consists of restricted stock units (RSUs) or cash equivalents pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires subject to WDs Standard Terms and Conditions for Restricted Stock Unit Awards.

• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D legal plan pet insurance critical illness accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the WD Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole discretion unless and until paid and may be modified at the Companys sole discretion consistent with the law.

Notice To Candidates: Please be aware that WD and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests please report it immediately to WD Ethics Helpline or email .

Remote Work :

No

Employment Type :

Full-time