Senior Manager, Marketing Operations

About Carrier

Carrier Global Corporation global leader in intelligent climate and energy solutions is committed to creating innovations that bring comfort safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control air quality and transportation we improve lives empower critical industries and ensure safe transport of food lifesaving medicines and more. Since inventing modern air conditioning in 1902 we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class inclusive workforce that puts the customer at the center of everything we do. For more information visit or follow on Carrier social media at @Carrier.

About the role

The Senior Marketing Operations Manager is responsible for driving operational excellence insight generation and performance management across CHVAC Marketing. This role enables datadriven decisionmaking by leading market research competitive intelligence analytics and marketing systems to ensure campaigns and investments deliver measurable business impact.

This role serves as a senior connective hub across Marketing Sales Strategy Finance IT and external partnersowning marketing infrastructure CRM integration and performance rigor while supporting nearterm execution and longrange growth initiatives.

This position follows a hybrid schedule with 3 days onsite and 2 days remote per week

Key Responsibilities

Market Research & Insights

• Conducts comprehensive market research to gather data on market trends customer needs buying behaviors and industry developments across CHVAC segments and verticals.

Competitive Intelligence & Analysis

• Performs indepth competitive analysis to identify strengths weaknesses opportunities and threats (SWOT) of key competitors.
• Monitors competitor activity market shifts and emerging industry trends to proactively identify risks and growth opportunities.
• Translates competitive insights into recommendations that influence marketing strategy sales enablement portfolio positioning and longrange planning.

Analytics Performance & Reporting

• Establishes and governs marketing performance metrics dashboards and reporting to measure effectiveness ROI and contribution to CHVAC business objectives.
• Works with marketing managers to tracks campaign performance pipeline impact attribution and channel effectiveness to inform continuous optimization and future investment decisions.

Marketing Process & Systems Management

• Leads end-to-end lead management for events and trade shows including lead capture strategy CRM campaign setup lead routing sales follow-up processes SLA tracking data quality and post-event performance reporting.
• Owns and continuously optimizes endtoend marketing operations processes to ensure consistency efficiency and scalability.
• Is accountable for CRM and Salesforce integration for all marketing campaigns including campaign setup lead flow attribution modeling pipeline visibility and reporting.
• Serves as the primary marketing liaison to Sales Operations Digital and IT to ensure seamless data flow across CRM marketing automation analytics and reporting tools.
• Manages and evolves the marketing technology stack including CRM marketing automation platforms analytics tools and digital asset management (DAM).
• Drives process standardization governance and automation to improve speed visibility compliance and effectiveness of campaign execution.

CrossFunctional Leadership & Influence

• Acts as a strategic partner to Sales Product Strategy Communications and Regional Marketing leaders to enable aligned planning and disciplined execution.
• Leads agency and vendor performance from an operational and measurement standpoint ensuring consistent CRM usage data quality and reporting standards.

CRM & Salesforce Effectiveness

• Campaigntopipeline attribution accuracy
• Lead routing acceptance and followup SLAs
• Salesforce campaign adoption and data quality scores

Marketing Performance & ROI

• Marketingsourced and marketinginfluenced pipeline
• Cost per lead / cost per opportunity
• Campaign ROI and conversion rates by channel

Operational Excellence

• Adoption of standardized marketing processes
• Reduction in manual reporting and rework

Insights & Decision Support

• Timeliness and quality of executive dashboards
• Utilization of insights in planning
• Stakeholder satisfaction (Sales Marketing Finance)

Required Qualifications

• Bachelors degree
• 10 years of experience in marketing operations analytics and/or performance-driven marketing roles

Preferred Qualifications

• Bachelors degree in Marketing Business Analytics
• Experience in HVAC building systems or industrial B2B industries
• Experience with marketing attribution modeling and campaign-to-pipeline reporting
• Proficiency with analytics and visualization tools (e.g. Tableau Power BI Google Analytics)
• Experience managing marketing technology ecosystems (CRM automation platforms DAM)
• Strong executive communication and presentation skills with ability to influence senior stakeholders
• Proven experience managing CRM platforms (e.g. Salesforce) and marketing automation systems
• Demonstrated experience building and managing marketing performance frameworks including KPIs dashboards and reporting

Pay Range

Other Compensation

Benefits

Employees are eligible for benefits including:

• Health Care Benefits: Medical Dental Vision; Wellness incentives

• Retirement Benefits

• Time off and Leave: Paid vacation days up to 15 days; paid sick days up to 5 days; paid personal leave up to 5 days; paid holidays up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation

• Disability: Short-term and long-term disability

• Life Insurance and Accidental Death and Dismemberment

• Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account

• Tuition Assistance

To learn more about our benefits offering please click here Work with us Carrier Corporate. The specific benefits available to any employee may vary depending on state and local laws and eligibility factors such as date of hire and the applicability of collective bargaining agreements.

Carrier EEO Statement and Accommodations Process

Carrier is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability or veteran status or any other applicable state or federal protected class. Carrier provides affirmative action in employment for qualified individuals with a Disability and Protected Veterans in compliance with section 503 of Rehabilitation Act and the Vietnam Era Veterans Readjustment Assistance Act.

If you require a reasonable accommodation to complete the application process participate in an interview or otherwise engage in the hiring process please contact us at . We will make every effort to meet your needs in accordance with applicable laws.

Application Deadline

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Use of AI

Technology-enabled tools may support parts of the recruitment process with oversight by people.