Senior Manager, Market Research and Analytics Eye Care

The Senior Manager of Market Research and Analytics for Growth Initiatives will be an indispensable business partner focused on increasing marketplace success by designing executing analyzing and communicating market research and analytics for Eye Care Growth Initiatives on behalf of APEX. The role supports insights and analytics for upcoming Eye Care launches. The individual will turn qualitative and quantitative primary and secondary research and analytics into clear actionable learnings and partner with Brand Medical and external agency partners to inform business decisions. This role is ideal for a curious fast-learning insights and analytics professional excited to use AI and emerging tools to improve how insights are generated and delivered.

KEY RESPONSIBILITIES:

• Partner with brand teams to understand their business questions and stay current on the Eye Care treatment landscape and upcoming launch dynamics.
• Proactively identify primary research and analytics opportunities so that decisions are based on current objective and comprehensive insights across HCPs and patients.
• Be conversant with custom research methods. Lead custom research projects from design through reporting with minimal oversight managing suppliers stakeholders timelines and budgets to deliver actionable learnings.
• Assist in synthesizing findings across research and analytics into clear insights and recommendations.
• Support launch research (e.g. segmentation positioning and message testing and launch tracking) integrating primary research with claims and other behavioral data to understand patient flow treatment patterns switching and persistence.
• Provide foundational analytics on market dynamics patients and accounts to support launch planning.
• Provide research and analytics inputs to forecast assumptions (e.g. awareness trial and uptake) and contribute to launch readiness assessments.
• Support data strategy efforts by helping ensure data assets are accurate and reliable and feed into self-service visualization-enabled analytics and dashboards.
• Help build and maintain launch performance tracking and report results to brand partners.
• Apply appropriate analytic approaches partnering with analytics colleagues and suppliers on more advanced models. Communicate results clearly so brand partners can act on them to improve performance.
• Contribute analyses and content to regular business reviews.
• Explore and apply AI and generative AI tools to speed up and improve research and analytics from synthesis and reporting to uncovering insights in data while using sound judgment on accuracy data privacy and compliance.
• Present learnings with thoughtful confidence to brand teams cross-functional partners and leadership as needed.
• Build solid relationships as a team player while staying objective and unbiased in representing the voice of the customer.
• Manage and collaborate with onshore and offshore research and analytics suppliers.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications :

• BA or BS degree required. Masters Degree in Market Research Statistics or Finance a strong plus.
• 5 years of relevant marketing research and/or analytics experience required.
• Pharmaceutical industry experience and familiarity with pharmaceutical and behavioral data preferred (e.g. prescribing medical and pharmacy claims buy-and-bill/specialty distribution and patient-level data).
• Experience in any of the following is a plus:
  • Ophthalmology/eye care
  • Physician-administered buy-and-bill or procedural products
  • A product launch
• Analytical reasoning intellectual curiosity business acumen strong organizational skills attention to detail and creative problem-solving.
• Hands-on experience with AI or generative AI tools strongly preferred; at minimum genuine curiosity about AI and an eagerness to learn and apply it.
• Learns quickly: picks up new disease areas data sources methods and tools fast.
• Strong written and verbal communication skills.
• Ability to work in a matrixed fast-paced environment and collaborate effectively across functions and with external agencies.
• Demonstrated project management skills.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: 

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic locationand we may ultimately pay more or less than the posted range. This range may be modified in the future. 

• We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our long-term incentive programs. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commissionincentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless anduntil paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No

Employment Type :

Full-time