Senior Manager, Growth Marketing Platforms

Job Title

Job Description

About The Position Major goals and objectives and location requirements

People Inc is seeking a Sr. Manager Growth Marketing Platforms to support the execution and optimization of the Martech platform that powers the onsite marketing for subscriptions and paid memberships.

This role will act as a key platform operator and subject matter contributor helping marketing brand data ops and product teams effectively use the platform to drive audience growth conversions engagement and retention.

You will manage (and support) the platform configuration integrations experimentation capabilities and operational processes required to support scalable marketing and subscription growth initiatives.

The ideal candidate will have a strong foundation in marketing technology and subscription and paid membership experience. This is a highly collaborative technical role that requires strong attention to detail ability to work cross functionally in a fast paced environment comfort managing multiple projects at once and an agile spirit.

Hybrid 3x a week- (New York) or Remote

In-office Expectations: This position is hybrid in-office with the ability to work remotely for up to 2 days per week.

About The Team The Team and/or Brand.

This role is part of our centralized Growth and Audience Relationship team responsible for growing direct relationships between our brands and consumers operating People Inc. brands newsletter notification and lifecycle marketing programs. This role this operates to serve marketing across people inc business and product lines.

About The Positions Contributions:

Accountabilities Actions and Expected Measurable Results

• Platform Expertise and Leadership

  • Support day-to-day administration and technical execution within the Martech platform that powers paid product and membership growth.

  • Manage platform configuration campaign builds feature enablement targeting logic and ongoing optimization.

  • Partner with Marketing Product Data and Engineering teams to translate business requirements into technical platform configurations data requirements audience logic and user experiences.

  • Manage execution of new onsite units triggers personalization rules and user flows in partnership with Marketing Product and Martech teams.

  • Own day-to-day platform support and technical aspects of campaign setup troubleshooting testing and QA.

  • Partner with Data and Marketing teams to define and maintain data schemas user attributes events and audience structures used to build user profiles targeting rules and audience cohorts.

  • Support implementation and troubleshooting of data integrations APIs event tracking tags and platform-to-platform data flows.

  • Validate data and event behavior across platforms to ensure campaigns and targeting logic execute accurately.

• Support Subscription and Conversion Optimization

  • Support growth initiatives focused on subscription acquisition and conversion optimization

  • Enable teams to test messaging offers and user journeys within platform

  • Implement and manage A/B testing frameworks to improve conversion rates and user engagement.

• Campaign Operations:

  • Maintain comprehensive documentation for all campaigns.

  • Provide platform guidance and training to internal users.

  • Act as a bridge between technical teams and marketing stakeholders.

  • Coordinate with vendor on new features implementation and platform capabilities

• Governance and Best Practices:

  • Follow and establish standards for platform usage testing and campaign management

  • Document processes and maintain operational best practices for platform administration.

  • Support scalable processes that allow teams to leverage the platform effectively.

  • Drive continuous improvement in platform performance and operational efficiency.

The Roles Minimum Qualifications and Job Requirements:

Education: Bachelors degree or equivalent experience in Marketing Platform Ops Growth Marketing Operations Product or a related field.

Experience:

• 5 years of experience in marketing technology marketing operations growth platforms or technical platform operations.

• Hands-on experience administering and implementing technical components of platforms such as Piano Wunderkind Digioh or similar onsite marketing and conversion platforms.

• Strong understanding of subscription funnels conversion optimization lifecycle marketing and digital customer journeys.

• Experience configuring audience segmentation targeting rules conditional logic triggers and personalized onsite experiences.

• Experience with A/B and multivariate testing frameworks and marketing experimentation.

• Working knowledge of APIs webhooks event-based integrations tag management and data flows between Martech platforms.

• Understanding of data schemas user profiles event data identifiers and audience attributes and how they are structured for activation within Martech platforms.

• Familiarity with marketing analytics event tracking campaign measurement and debugging data or tracking issues.

• Experience working cross-functionally with Marketing Product Analytics Data and Engineering teams.

• Proven ability to develop technical best practices documentation and scalable operational processes.

• Intermediate proficiency in HTML CSS and JavaScript required; including the ability to troubleshoot and modify campaign code and front-end implementations.

• Familiarity with browser developer tools and debugging onsite campaign behavior preferred.

% Travel Required (Approximate): 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Incs total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives.In additionPeople Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.