Senior Manager, Digital Marketer

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Job Description

About the role:

As the Senior Manager Digital Marketing you will be responsible for developing and executing digital marketing strategies that deliver business results by strengthening brand presence and driving engagement across digital platforms. You will report to the Director of Digital and Diagnostic Marketing for the Foundational Therapeutics Platform Business Unit. This role supports Takedas mission by using advanced digital marketing methods to reach and engage target audiences including health care professionals patients and consumers.

How you will contribute:

Develop and implement comprehensive digital marketing strategies across multiple channels

Manage large projects and initiatives with limited oversight

Analyze performance data using tools such as Google Analyticstoprovide actionable strategic insights that guide decisions

Partner with brand marketing teams to understand priorities and bring digital strategy and campaign planning expertise to shape brand strategy and digital execution

Work closely with cross-functional partners to align on priorities implementation plans and operational support for existing and new initiatives

Work within the Digital and Diagnostic Marketing Team to share ideas align capabilities across franchises and support one another

Skills and qualifications:

Bachelors degree required; advanced degree (e.g. MBA or related masters) preferred

6 years of progressive experience in marketing or customer engagement with significant experience in digital and omnichannel marketing within biopharma healthcare or a closely related industry required

Experience leading digital or engagement strategy in a matrixed organization and identifying opportunities for improvement

Experience developing Search Engine Optimization strategies to improve digital marketing performance and guide best practices (Generative Engine Optimization experience a plus)

Experience using web analytics tools such as Google Analytics to interpret data generate insights and support team decision-making

Comfort adopting emerging technologies and openness to AI-enabled processes that support planning analysis and execution

Experience applying User Experience principles to digital marketing

Ability to work across teams build alignment and lead through influence

Ability to connect technical details to business goals and inform marketing decisions

Comfort operating in changing environments and shaping new operating models or ways of working

Preferred Qualifications:

Experience in rare disease plasma derived therapies or specialty markets

Hands-on experience with customer experience mapping and omnichannel journey design

Knowledge of data visualization and analytics tools (e.g. Tableau or similar)

More about us:

At Takeda we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer Takeda offers stimulating careers encourages innovation and strives for excellence in everything we do. We foster an inclusive collaborative workplace in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as hybrid in accordance with Takedas Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees and we strive to be more transparent with our pay practices.

For Location:

U.S. Base Salary Range:

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors including the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical dental vision insurance a 401(k) plan and company match short-term and long-term disability coverage basic life insurance a tuition reimbursement program paid volunteer time off company holidays and well-being benefits among others. U.S. based employees are also eligible to receive per calendar year up to 80 hours of sick time and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race color religion sex sexual orientation gender identity gender expression parental status national origin age disability citizenship status genetic information or characteristics marital status status as a Vietnam era veteran special disabled veteran or other protected veteran in accordance with applicable federal state and local laws and any other characteristic protected by law.

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Job Exempt